Downloaded 33 times
![Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures
to [AOL/Outlook/Gmail] email signature.)](https://image.slidesharecdn.com/meetingprofessionalsinternationalpresentation-socialmediamarketing-final-151028135753-lva1-app6891/75/SOLD-OUT-Top-10-Tips-To-Sell-Out-Your-Event-or-Venue-Using-Social-Media-97-2048.jpg)
Uploaded byMannix Marketing, Inc.
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
The document provides a comprehensive guide on how to effectively market events using social media, outlining goals such as brand awareness, sales, and customer engagement. It features ten key tips, including optimizing profiles, engaging with followers, and leveraging user-generated content to enhance visibility and interaction. The emphasis is on visual storytelling and authenticity, encouraging businesses to showcase their unique value propositions and interact genuinely with their audience.
More Related Content
Similar to SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
- 2. Amberly Rundell Digital MarketingStrategist Mannix Marketing
- 3. Website Design Social MediaMarketing Search Engine Optimization Mobile Marketing Regional Guides
- 5. Photo by KrisOlin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
- 6. • RRun aContestun aRun Contest Contest
- 7. Facebook: 1.5 Billion Twitter:500 Million Instagram: 400 Million Pinterest: 100 Million Source: www.convinceandconvert.com
- 8. Top Social MediaSites for Hospitality & Event Marketing
- 9. “In social media,content leads to conversations, conversations build relationships, and relationships results in ROI.” Petrafisher.com
- 10. What are yourgoals? • Brand and Event Awareness • Sales • Email Sign Ups • Website Traffic • User Generated Content • Customer Service
- 11. What will youlearn? Top 10 Tips To Market Your Event on Social Media 1. Optimize Your Profile 2. Study Your Competitors 3. Share Great Content 4. Tag Your location 5. Get More Followers 6. Engage with Fans 7. Run a Contest 8. Connect with Influencers 9. Use Scheduling Tools 10. Design Tools and Tips
- 13.
- 14. Promote Your Eventin Your Cover Photo
- 15. Add Your EventLink in the Description Area of Your Cover Photo
- 16.
- 17. Incentivize Purchasing Ticketsin Advance
- 18. Add your websiteaddress to your About section
- 19. Update Your “Call-to-Action”Link (Book Now, Contact Us, Watch Video etc.”)
- 20. The “Call-to-Action” LinkWill Appear Under Your Cover Photo on a Mobile Device
- 21. Add a FeaturedVideo Example videos to post: • Last years event • Interview attendees at the event • Speaker clips
- 22. Create a Senseof Urgency to Register “First 100 guests get a coupon code for $100 off.”
- 23.
- 24. Optimize Your PhotoAlbums
- 25. Encourage People ToWrite Reviews
- 26.
- 28. Tagboard • #hilton • #marriott •#TrumpTowers • #hotelmarketing • #luxuryhotels • #bedandbreakfast • #SkiResorts
- 29.
- 30. Example Hashtags for Bed& Breakfasts #Bedandbreakfast #bandb #Adirondackhotels #luxurybedandbreakfasts #boutiquebedandbreakfast #hotels #luxuryboutiquehotels #hilton #kimpton #hotelmarketing
- 31.
- 32.
- 33.
- 35. Get Inspired! Share GreatContent3 Before During After
- 36.
- 38. Share Past EventsPhotos
- 39.
- 41. Show off thevenue & amenities
- 42.
- 44.
- 45. Post Video Clipsof Past Events
- 46.
- 47.
- 48.
- 49. Create a “Convincethe Boss” Page
- 50. Share Pictures ofYour Products
- 51. Highlight Things ToDo Near The Event “Top 10 Things to do in Albany, NY”
- 52. Share Tips “Stop selling.Start helping.”
- 53.
- 54. FAQ’s Keep an ongoinglist of FAQ’s that you receive about your event or industry. Create a blog post with the answers, and post the link on your social media accounts. Source: AmyPorterfield.com
- 55. Use Real People (NoStock Photos - Be Authentic!) Include REAL human faces they receive 38% more likes on average, and 32% more comments.
- 56.
- 57.
- 58.
- 59. Pull back thecurtain and give a sneak peak of the experience
- 60.
- 61.
- 62. A Day inthe Life
- 63. What is yourUSP? (Unique Selling Proposition) •How are you different from your competitors? •Why do customers love you? •How are you different from your competitors? •Why do customers love you?
- 64. What is UNIQUEto your business? 1) Do you have a well known keynote speaker? 2) Has your Executive Chef won numerous awards? 3) Do you offer private yoga classes inside of your hotel rooms? 4) Do you have customers that have been coming to you for 20+ years??
- 65.
- 66. Have you wonany awards?
- 67.
- 68. Showcase Employees atWork (and what they’re working on!)
- 69. “In the Moment”Photos
- 70.
- 71.
- 72.
- 73.
- 74. Show Highlights ofEvents
- 75.
- 76.
- 77.
- 78.
- 80.
- 81.
- 82. Our venue isthe perfect place for your wedding reception! #weddingvenues #AdirondackHotel #Adirondackweddingvenues #Adirondackweddings
- 83. After the Event *Encouragepeople to tag themselves in your photos!
- 84. Share User GeneratedContent
- 85. Interview Attendees &Write a blog Post • Favorite part of {event} • Top Key Takeaways from {event} • Will you attend again?
- 86.
- 87. Recap – KeyTakeaways
- 88.
- 89.
- 90. “Activate your fans, don’tjust collect them like baseball cards.” -Jay Baer, Convince & Convert
- 91. Have a conversation Rememberto visit other pages and Comment, like and share their content as your business.
- 92. Create an EventPage
- 93. Ask Questions (Be genuinelyinterested in your audience)
- 94. Create a FacebookGroup
- 95.
- 96.
- 97. Add Links InYour Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
- 98. Encourage Guests to“Check In”
- 99. Run a Contestor Giveaway www.mashable.com
- 100.
- 101. Add Icons toYour Website
- 102. Like and Commenton Other Pages
- 103. • Business Partners •Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers
- 104. Promote for FREEon city sites
- 105. Add Social ShareButtons to Your Event Registration page
- 106. Custom Audiences • TargetPeople that Visit your Website • Target Email List Source: www.adweek.com
- 107. Get Inspired! Run aContest7
- 108. Contests – Likeand Tag to Enter
- 109.
- 110.
- 111.
- 112. Share Events onLocal FB Pages
- 113. Boost Posts onAdirondacks FB page
- 114.
- 115. Hyper Target YourAudience • Age • Location • Interests • Pages Liked • Websites Visited • Occupation
- 116. Boost (Custom TargetAudiences) Target Audience: Engaged couples 50+ miles away from Cape Town. Interested in wedding planning.
- 117. Boosts Posts onAlbany FB page
- 118. Boost Posts onLake George FB Page
- 119. Boost Post Target Audience:45-65, Male/Female, 50+ mailes near Hoover, Alabama, Interested in Finanial Planning, Retirement, etc.
- 120. Target Professions Target Audience:Hospitality managers, Restaurant Managers, Event Planners, Meeting Organizers 25+ miles from Latham, NY. PLUS People who have liked the Meeting Professional Internationals Page.
- 121.
- 122. Get Inspired! Tools &Tips10
- 123.
- 124.
- 125. Edit Photos Likea Pro www.picmonkey.com
- 126.
- 127. Create Amazing VisualContent www.picmonkey.com
- 128.
- 130.
- 131. Key Takeaways • SocialMedia is all about VISUAL STORYTELLING • Study others “doing it right” for inspiration • Find out what makes you unique • Tell your story visually using images and videos • Take us behind the scenes - Capture Moments! • Interacting – Be social and authentic • Don’t do it alone. Find ambassadors to help.
- 132. Homework • Take outyour notes again • Try out 2 or 3 things you learned today!
- 134.
- 135. Need help? • Trainingand workshops • 1:1 Consulting • Social Media Strategy • Management
- 136. "If you keepon doing what you've always done, you'll keep on getting what you've always got.” - W. L. Bateman Try something new!
Editor's Notes
- #6 https://www.youtube.com/watch?v=ZQzsQkMFgHE
- #7 The latest stats are showing that 90% of businesses are attempting to use social media in some way to drive traffic get expsoure and build there brand. In fact, according tgo alexa, the most popular social media sites like Facebook, YouTube, LinkedIn etc are the visited sites in the WORLD. All of this sounds great, but many small busineses can think you spend countless hours with little to no turn on investment. I have spent coutlness hours understanding what works. Whether your’re a small hotel, You can no longer afford to ignore social media marketing.
- #8 Branding – The most people you reach, the more buzz you create about your brand, the better you are. Traffic is MASSIVE.
- #31 Study what other businesses are doing. Search hashtags that are relevant to your business. Bakery: #Bakery #BakeryTips Adirondack Bed and Breakfast: #Adirondacks #HotelMarketing #AdirondackHotel #bedandbreakfast #BandB Non Profit Organization: #nonprofits Find competitors and other brands similar to yours. When you do this, use the Follow Mate app and look at who is following these competitors. These are your perfect audience and you need to connect with as many of them as possible. One of the easiest ways to get good at marketing, is to just model what the pros are doing. Don’t just copy them make it original to your brand.
- #53 The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? *Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- #57 . Give away free tickets Create some buzz around the event and give away free tickets! This is a great way to build excitement and get people involved. To do this, you can run a variety of different contests on your page. For example, try out trivia questions, caption this photo, “like and share this post” and we’ll choose a random winner, etc. For a full list of Facebook contest ideas, click here.
- #60 Give them teasers.
- #67 Visual Storytelling is here to stay. And the businesses that know how to do this right are the ones that succeed online.
- #77 Instagram is great to give a sense of closeness with the brand to fans. There’s nothing like seeing a friendly face on social media when you are looking at a company’s page. Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company. Virgin America airlines is the perfect example of a company that likes to show their brand experience through Instagram. They frequently post pictures of surprises they give to their customers, where their customers are going, snapshots of their customers with celebrities including the CEO of the Virgin Group Richard Branson and shout-outs to sponsors that make their brand experience even more memorable. Use Instagram to feature your customers to facilitate and improve the connection you have with your audience. In addition to making your customers happy, you will put a face to your brand—something that is valuable for your audience.
- #82 Adding Instagram to your event marketing mix can help you reach more people, get more people to visit your booth and increase engagement with your audience.
- #94 Relationship building.
- #110 The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts? Contests – Best engagement photos, cutest couple, etc.