Some stats about mobile
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In 2013, global mobile traffic accounts for 15% of all internet traffic, with mobile devices significantly influencing online shopping behaviors. A substantial portion of mobile shoppers utilize their smartphones in and around stores, indicating the importance of mobile optimization for e-commerce success. Additionally, 30% of mobile shoppers abandon purchases if the experience is not optimized for their devices.
Some stats about mobile
- 2. adoption
- 3. Source: Internet Trends 2013 Global mobile traffic now accounts for 15% of all internet traffic.
- 4. Source: Mobify Research and Development No single screen size has more than of market share 20%
- 5. Source: Gartner Almost 5 , , will ship in 2013 and 2013 alone.
- 6. Source: Knotice mobile phones open 25% of all email
- 8. Source: Microsoft 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour.
- 10. Source: MoPowered of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. 90%
- 11. Simultaneous Using more than one device at the same time for unrelated activity Sequential Moving from one device to another at different times to accomplish a task
- 12. ecommerce
- 13. Source: Deloitte of mobile shoppers use their smartphones while in a store, another 50% while on their way to a store. 60%
- 14. 51% of shoppers research online then visit store to purchase. 44% research online and purchase online, too. 32% research online, visit store to try, then purchase online. 17% visit store first, then purchase online. Source: Ipsos Mediact
- 15. Source: MoPowered of mobile shoppers abandon a transaction if the experience is not optimized for mobile 30%
- 16. Source: Amazon Every 100ms increase in load time decreases sales by 1%.
- 17. for more stats, follow @imjustmike