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Sony corporation
1) Sony is a Japanese electronics company founded in 1946 that focuses on audio, video, communications, and financial services. 2) The company aims to strengthen its core electronics business by applying information technologies to product design, production, distribution, and sales to enhance the value of its music, pictures, games and financial services. 3) Sony markets its diverse product portfolio, which includes televisions, cameras, games and robots, through an integrated strategy involving price, distribution channels like retailers, and promotions such as advertising, sales incentives and sponsorships.
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Sony corporation
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- 2. NEHA CHAURASIA RISHI MALIK MOHIT BUCHA RAHUL GOYAL
- 3. Company Profile Vision & Mission Sony Business Units Product Marketing Strategy 4P’S of marketing Mix SWOT Analysis Competitors
- 4. COMPANY PROFILE Sony isthe Japanese company and known all over the world. Founded - May7, 1946 Headquarter- Tokyo Co- Founder – Masaru Ibuka Founder- Akio Morita
- 5. COMPANY PROFILE In 1947Company name was TOKYO TSUSHIN KOGYO ( Tokyo Telecommunications Engineering Corporation). First Product - First Tape recorder called Type – G. In 1958, company formally adopted Sony Corporation” as its corporate name. Sony is the combination of two words Sonus- Sound & Sonny- Little son.
- 7. • Electronics: •Audio, Video, Televisions Information and Communications. • Sony Computer Entertainment: •Hardware and related software • Sony Music Entertainment: •Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville •Sony Music Entertainment Japan: Sony Records and Epic Records
- 8. • Sony Pictures Entertainment – • motion picture - production, acquisition and distribution • television – programming, production, acquisition and distribution • home video - acquisition and distribution • television broadcasting • operation of studio facilities • Sony Life Insurance Wheel of Fortune Big Daddy • Other: • Sony Finance International, Inc. • Sony Trading International Corporation • Sony Broadcast Media Co. Ltd. • Other local entertainment businesses in Japan, U.S., and Germany.
- 9. 1) TO MAKETHIS VISION A REALITY, SONY IS STRIVED TOSTRENGTHEN THE CORE ELECTRONIC BUSINESS. 2) BY APPLYING INFORMATION TECHNOLOGIES TOPRODUCT DESIGN, PRODUCTION, DISTRIBUTION, ANDSALES. THIS WILL STRENGTHEN THE VALUE OF SONY’SMUSIC, PICTURES, GAME AND FINANCIAL SERVICESBUSINESSES, AS THEY BECOME AVAILABLE OVERNETWORKS. 3) SONY IS RELEASING NETWORK-FOCUSED PRODUCTS INFOUR CATEGORIES: DIGITAL TVS AND SET-TOP BOXES,VAIO HOME-USE PCS, PLAYSTATION AND MOBILE DEVICES.
- 10. 4 P’S ofmarketing mix PRODUCT PRICE PLACE PROMOTION
- 11. ProDUCt TELEVISION S ANDPROJECTORS Example: Sony Bravia HOME VIDEO AUDIO & HOME THEATER
- 12. GAMES Example. Playstation CAMERAS Example: Cyber-shot Camera
- 13. VIDEO CAMERA IT & COMPUTING Example : Vaio
- 14. ROBOTS Music Playing Robot : ROLLY Dog Shaped Robot : AIBO Humanoid Robot : QRIO OTHER PRODUCTS Portable Device : 45 In Entertainment : 41 Mobile : 42 Models Storage Device : 14
- 15. • Sony beinga company which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. • Example-lets consider Sony series of vaio laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. The laptops sold by Sony in India include a series of Sony vaio, this arevaio sr, vaio fw, vaio tokage, vaio cr, vaio nr, vaio tzand vaio sz.
- 16. PLACE Sony distributes itsproducts through- 1.)Zero-level channel 2.)One level channel 3.)Two-level channel In India, Sony has used the method of One-level distribution channel Manufacturer retailer
- 17. PROMOTION Advertising Personal selling Sales promotion Directmarketing and publicity Print Ads Launch Parties Events : 1.Sony India’s Grand Saawariya Star nite 2.Invitation to Purchase Free Gifts on Purchases Sponsoring
- 18. STRENGTH Innovation Quality Brand Strength Product Differentiation High Specialized Integrated Product & Services WEAKNESS Maintain Multiple Function Product Pricing Battery Efficiencies
- 19. OPPORTUNITIES T.V Category &Gaming Segment Investing Network Initiatives T.V Business expansion International Market MARKETING OPPORTUNITIES IN INDIA Plans To Introduce 6 new regional Language Games. Sony transferring technology for its games from its London studio to India
- 20. Competitors Competition Global economic Recession Electronic Network Security
- 21. Strategy and Organization •Continue to focus on communications and home electric appliances, but also content and • services. • Vertically integrated business. • CEO Idei Nobuyuki wants Sony to be wherever people gather (internet). • Product-market strategy: Apply IT to product design, production, distribution, and sales .