Sourcing 
Candidates 
Using 
Twi3er 
and 
Google+ 
Presented 
by 
Andy 
Headworth 
Sirona 
Consul6ng 
Sourcecon 
Webinar 
22nd 
October 
2014
Problem 
h@p://eprints.mdx.ac.uk/8183/1/1_exit_wall_full_sk.jpg
Use 
be@er 
resolu6on 
Challenge 
h@p://2.bp.blogspot.com/_6xz3nsl2C40/SwvbGm_SUCI/AAAAAAAABjg/ORVRD0m47zY/s1600/salmon3.jpg
271 
million 
monthly 
ac=ve 
users 
1 
billion 
total 
users 
540 
million 
ac=ve 
users 
1.6 
billion 
total 
users 
54% 
of 
internet 
users 
have 
a 
Google+ 
account 
Who 
doesn’t 
have 
a 
Twi3er 
Source: 
GlobalWebIndex 
Source: 
Twi@er 
account? 
Solu6on
Are 
you 
good 
to 
go? 
1. Make 
yourself 
presentable 
2. Show 
and 
tell 
3. Know 
what 
you 
are 
looking 
for 
(#keysyn)
Andy 
Headworth 
Works 
at 
Sirona 
Consul6ng 
Ltd 
A@ended 
Worthing 
College 
Lives 
in 
Worthing, 
West 
Sussex, 
UK 
1,721 
followers|181,090 
views 
What 
can 
you 
search 
for?
Andy 
Headworth 
Works 
at 
Sirona 
Consul6ng 
Ltd 
A@ended 
Worthing 
College 
Lives 
in 
Worthing, 
West 
Sussex, 
UK 
1,721 
followers|181,090 
views 
What 
Can 
You 
Search 
For? 
Where 
they 
work 
University/College 
Loca6on 
Communi6es 
Keywords 
Skills 
Job 
6tles
Before 
you 
start, 
set 
up 
your 
circles 
à 
your 
talent 
circles/pipeline
Before 
you 
start, 
set 
up 
your 
circles 
à 
your 
talent 
circles/pipeline
1. 
Searching 
via 
Google+ 
sofware 
engineer 
Spo6fy 
New 
York
1. 
Searching 
via 
Google+ 
sofware 
engineer 
Spo6fy 
New 
York 
Used 
to 
work 
at 
Spo6fy
1. 
Searching 
via 
Google+ 
sofware 
engineer 
Spo6fy 
New 
York 
Used 
to 
work 
at 
Spo6fy
2. 
Searching 
via 
Google 
site:plus.google.com 
inurl:about 
“lives 
in 
new 
york” 
“sofware 
engineer” 
“works 
at 
spo6fy”
2. 
Searching 
via 
Google 
site:plus.google.com 
inurl:about 
“lives 
* 
new 
york” 
“sofware 
engineer” 
“works 
at 
spo6fy”
Then 
do 
two 
things….
Then 
do 
two 
things….
Then 
do 
two 
things…. 
Check 
their 
About 
profiles 
for 
all 
their 
other 
social 
networks 
where 
you 
could 
contact 
them 
You 
might 
even 
be 
lucky 
and 
get 
their 
email 
and 
phone 
number
Plenty 
of 
variety…
Plenty 
of 
variety…
Plenty 
of 
variety…
Then 
are 
the 
Communi6es 
Open 
searchable 
communi6es
Then 
are 
the 
Communi6es 
Open 
searchable 
communi6es
The 
Gmail 
magic 
starts 
here… 
Remember 
the 
Circle 
I 
created
The 
Gmail 
magic 
starts 
here… 
Remember 
the 
Circle 
I 
created 
Go 
to 
the 
home 
page 
and 
click 
on 
the 
‘share’ 
box.
The 
Gmail 
magic 
starts 
here… 
Remember 
the 
Circle 
I 
created 
Go 
to 
the 
home 
page 
and 
click 
on 
the 
‘share’ 
box. 
An 
email 
straight 
into 
their 
email 
inbox, 
for 
FREE.
Alumni 
& 
Company 
employees
Alumni 
& 
Company 
employees
Alumni 
& 
Company 
employees
‘Big 
data’ 
Twi@er 
style 
1. 6,000 
tweets 
are 
tweeted 
per 
second. 
2. 350,000 
tweets 
sent 
per 
minute 
3. 500 
million 
tweets 
per 
day 
4. 200 
billion 
tweets 
per 
year 
5. 271 
million 
monthly 
ac6ve 
users
‘Big 
data’ 
Twi@er 
style 
1. 6,000 
tweets 
are 
tweeted 
per 
second. 
2. 350,000 
tweets 
sent 
per 
minute 
3. 500 
million 
tweets 
per 
day 
4. 200 
billion 
tweets 
per 
year 
5. 271 
million 
monthly 
ac6ve 
users 
Q: 
How 
do 
you 
search 
that 
much 
Twi@er 
data? 
A: 
Not 
easily! 
Use 
different 
tools, 
methods 
and 
be 
persistent.
140 
/ 
160 
Character 
homework
1. Keywords 
2. Job 
6tles 
3. Synonyms 
4. Abbrevia6ons 
5. Anachronisms 
6. Geek 
words 
7. Product 
names 
8. Tools 
used 
9. Language 
used
I 
always 
start 
with 
Followerwonk
The 
140 
character 
challenge 
#KeySyn
Searching 
is 
challenging 
some6mes 
Use 
the 
pipes 
|
Twi@er 
for 
Tweets, 
lists 
& 
#’s
Twi@er 
for 
Tweets, 
lists 
& 
#’s
List 
power
List 
power
List 
power 
-­‐ 
ac6ons
List 
power 
-­‐ 
ac6ons
Take 
it 
to 
Hootsuite
Take 
it 
to 
Hootsuite
Take 
it 
to 
Hootsuite
Hootsuite 
Boolean 
One 
stream 
I 
use 
is 
(“andy 
headworth” 
OR 
“sirona 
consul6ng” 
OR 
sironaconsul6ng) 
that 
monitors 
my 
name 
and 
company 
name 
rather 
than 
just 
the 
@andyheadworth 
on 
the 
men6ons.
#’s
#’s
#’s 
Add 
them 
to 
a 
private 
list 
watch 
– 
monitor 
-­‐ 
engage
Always 
be 
‘list 
hun6ng’
Exact 
search 
à 
“ 
“ 
e.g. 
“soMware 
developer” 
Alternate 
search 
à 
OR 
e.g. 
ios 
OR 
android 
Inclusive 
search 
àAND 
e.g. 
ios 
AND 
android 
Remove 
from 
search 
à 
minus 
e.g. 
android 
-­‐lollipop 
Tweets 
to 
person 
à 
to:username 
(no 
@) 
Tweets 
from 
person 
à 
from:username 
(no 
@) 
Tweets 
in 
a 
loca=on 
à 
near:loca=on 
More 
specific 
à 
near:loca=on 
within:5mi 
Search 
between 
2 
datesà 
since:2014-­‐10-­‐01 
un=l: 
2014-­‐10-­‐20 
Tweets 
with 
links 
à 
filter:links 
Find 
image 
content 
à 
source:tumblr 
source:instagram 
source:flickr 
Advanced 
Search 
Tips 
Top 
| 
All
Now 
you 
have 
found 
them, 
what 
next? 
(You 
have 
got 
a 
good 
bio 
and 
you 
have 
shared 
content 
and 
engaged 
with 
people 
on 
Twi;er 
recently, 
haven’t 
you?)
Now 
you 
have 
found 
them, 
what 
next? 
(You 
have 
got 
a 
good 
bio 
and 
you 
have 
shared 
content 
and 
engaged 
with 
people 
on 
Twi;er 
recently, 
haven’t 
you?) 
1. Follow 
them 
2. RT 
or 
@reply 
(more 
than 
once) 
3. Add 
to 
one 
of 
your 
Lists 
4. Be 
social, 
engage 
5. DM’s 
– 
don’t 
be 
a 
dork! 
6. Carry 
on 
sharing 
great 
relevant 
content 
7. Mul6ple 
networks 
(without 
stalking) 
8. Build 
before 
you 
need 
9. Humility 
and 
transparency 
beats 
arrogance 
10. Offline 
rela6onship 
Geyng 
No6ced 
Engage 
Transi6on 
Rela6onship 
Note: 
Even 
if 
you 
have 
an 
‘urgent’ 
requirement, 
steps 
1-­‐3 
do 
no 
harm 
before 
you 
reach 
out 
to 
them
Less 
‘Where’s 
Wally’ 
And 
More 
People 
Sourcing
May 
2015 
www.sironaconsulting.com 01903 206249 | 07788 726019 
andy.headworth@sironaconsulting.com! 
! 
sironaconsulting.com/blog/! 
! 
linkedin.com/in/andyheadworth! 
! 
twitter.com/andyheadworth! 
! 
facebook.com/sironaconsulting! 
! 
plus.google.com/+andyheadworth

Sourcing Candidates Using Twitter and Google+

  • 1.
    Sourcing Candidates Using Twi3er and Google+ Presented by Andy Headworth Sirona Consul6ng Sourcecon Webinar 22nd October 2014
  • 3.
  • 4.
    Use be@er resolu6on Challenge h@p://2.bp.blogspot.com/_6xz3nsl2C40/SwvbGm_SUCI/AAAAAAAABjg/ORVRD0m47zY/s1600/salmon3.jpg
  • 5.
    271 million monthly ac=ve users 1 billion total users 540 million ac=ve users 1.6 billion total users 54% of internet users have a Google+ account Who doesn’t have a Twi3er Source: GlobalWebIndex Source: Twi@er account? Solu6on
  • 6.
    Are you good to go? 1. Make yourself presentable 2. Show and tell 3. Know what you are looking for (#keysyn)
  • 7.
    Andy Headworth Works at Sirona Consul6ng Ltd A@ended Worthing College Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views What can you search for?
  • 8.
    Andy Headworth Works at Sirona Consul6ng Ltd A@ended Worthing College Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views What Can You Search For? Where they work University/College Loca6on Communi6es Keywords Skills Job 6tles
  • 9.
    Before you start, set up your circles à your talent circles/pipeline
  • 10.
    Before you start, set up your circles à your talent circles/pipeline
  • 11.
    1. Searching via Google+ sofware engineer Spo6fy New York
  • 12.
    1. Searching via Google+ sofware engineer Spo6fy New York Used to work at Spo6fy
  • 13.
    1. Searching via Google+ sofware engineer Spo6fy New York Used to work at Spo6fy
  • 14.
    2. Searching via Google site:plus.google.com inurl:about “lives in new york” “sofware engineer” “works at spo6fy”
  • 15.
    2. Searching via Google site:plus.google.com inurl:about “lives * new york” “sofware engineer” “works at spo6fy”
  • 16.
    Then do two things….
  • 17.
    Then do two things….
  • 18.
    Then do two things…. Check their About profiles for all their other social networks where you could contact them You might even be lucky and get their email and phone number
  • 19.
  • 20.
  • 21.
  • 22.
    Then are the Communi6es Open searchable communi6es
  • 23.
    Then are the Communi6es Open searchable communi6es
  • 24.
    The Gmail magic starts here… Remember the Circle I created
  • 25.
    The Gmail magic starts here… Remember the Circle I created Go to the home page and click on the ‘share’ box.
  • 26.
    The Gmail magic starts here… Remember the Circle I created Go to the home page and click on the ‘share’ box. An email straight into their email inbox, for FREE.
  • 27.
    Alumni & Company employees
  • 28.
    Alumni & Company employees
  • 29.
    Alumni & Company employees
  • 31.
    ‘Big data’ Twi@er style 1. 6,000 tweets are tweeted per second. 2. 350,000 tweets sent per minute 3. 500 million tweets per day 4. 200 billion tweets per year 5. 271 million monthly ac6ve users
  • 32.
    ‘Big data’ Twi@er style 1. 6,000 tweets are tweeted per second. 2. 350,000 tweets sent per minute 3. 500 million tweets per day 4. 200 billion tweets per year 5. 271 million monthly ac6ve users Q: How do you search that much Twi@er data? A: Not easily! Use different tools, methods and be persistent.
  • 33.
    140 / 160 Character homework
  • 34.
    1. Keywords 2.Job 6tles 3. Synonyms 4. Abbrevia6ons 5. Anachronisms 6. Geek words 7. Product names 8. Tools used 9. Language used
  • 35.
    I always start with Followerwonk
  • 36.
    The 140 character challenge #KeySyn
  • 37.
    Searching is challenging some6mes Use the pipes |
  • 42.
    Twi@er for Tweets, lists & #’s
  • 43.
    Twi@er for Tweets, lists & #’s
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
    Take it to Hootsuite
  • 49.
    Take it to Hootsuite
  • 50.
    Take it to Hootsuite
  • 51.
    Hootsuite Boolean One stream I use is (“andy headworth” OR “sirona consul6ng” OR sironaconsul6ng) that monitors my name and company name rather than just the @andyheadworth on the men6ons.
  • 52.
  • 53.
  • 54.
    #’s Add them to a private list watch – monitor -­‐ engage
  • 55.
  • 56.
    Exact search à “ “ e.g. “soMware developer” Alternate search à OR e.g. ios OR android Inclusive search àAND e.g. ios AND android Remove from search à minus e.g. android -­‐lollipop Tweets to person à to:username (no @) Tweets from person à from:username (no @) Tweets in a loca=on à near:loca=on More specific à near:loca=on within:5mi Search between 2 datesà since:2014-­‐10-­‐01 un=l: 2014-­‐10-­‐20 Tweets with links à filter:links Find image content à source:tumblr source:instagram source:flickr Advanced Search Tips Top | All
  • 57.
    Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?)
  • 58.
    Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?) 1. Follow them 2. RT or @reply (more than once) 3. Add to one of your Lists 4. Be social, engage 5. DM’s – don’t be a dork! 6. Carry on sharing great relevant content 7. Mul6ple networks (without stalking) 8. Build before you need 9. Humility and transparency beats arrogance 10. Offline rela6onship Geyng No6ced Engage Transi6on Rela6onship Note: Even if you have an ‘urgent’ requirement, steps 1-­‐3 do no harm before you reach out to them
  • 59.
    Less ‘Where’s Wally’ And More People Sourcing
  • 60.
    May 2015 www.sironaconsulting.com01903 206249 | 07788 726019 [email protected]! ! sironaconsulting.com/blog/! ! linkedin.com/in/andyheadworth! ! twitter.com/andyheadworth! ! facebook.com/sironaconsulting! ! plus.google.com/+andyheadworth