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Speaker: Fady Ramzy, Egypt
The document discusses a web seminar on social media for entrepreneurs, focusing on the importance of integrating social media strategies to enhance brand engagement and build customer relationships. It highlights platforms like Facebook, Twitter, YouTube, and LinkedIn, emphasizing their role in real-time interactions, marketing, and community building. Additionally, it stresses the need for entrepreneurs to create a strong online presence and humanize their brands through effective content delivery.
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Similar to Speaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, Egypt
- 1. SOCIAL MEDIA FOR ENTREPRENEURS #100Web Seminar Cairo, April 11th Fady Ramzy Interact Egypt country Manager
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- 3. Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria, Saudi Arabia, Kuwait & Ghana - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 19/04/2011 3 Social Media For Entrepreneurs
- 4. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 4 Social Media For Entrepreneurs 19/04/2011
- 5. Semantic CMS Content Existing Assets CMS/ECM Online TV 5 19/04/2011 Social Media For Entrepreneurs
- 6. Social Media 6 19/04/2011 Social Media For Entrepreneurs
- 7. Mobile Apps 7 19/04/2011 Social Media For Entrepreneurs
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- 9. From Web 1.0to Web 2.0 9 19/04/2011 Social Media For Entrepreneurs
- 10. From Web 1.0to Web 2.0 10 19/04/2011 Social Media For Entrepreneurs
- 11. Web 3.0 =The web of data 11 19/04/2011 Social Media For Entrepreneurs
- 12. Social Media ForEntrepreneurs 12 19/04/2011 Social Media For Entrepreneurs
- 13. Facts & Figures Networks Overview
- 14. Why Facebook?? A Great Deal of A great Network Information of People Exchange SHARING Status Videos Photos Notes Import Your Blog Your Group & Fan Page 19/04/2011 14 Social Media for Entrepreneurs
- 15. Facebook Platform: Apps/games 19/04/2011 15 Social Media for Entrepreneurs
- 16. Facebook Mobile 19/04/2011 16 Social Media for Entrepreneurs
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- 18. Why YouTube? Sharethis video Subscribe Ratings Branded Channels 19/04/2011 18 Social Media for Entrepreneurs
- 19. http://www.spotonpr.com/menatwittersurvey/ 19 Social Media for Entrepreneurs 19/04/2011
- 20. 88% 82% 95% 87% recommend a Admit preference Affected their for brands that they Welcomed brand based on knew via Twitter brand perception of a their experience engagement brand/Company on Twitter http://www.spotonpr.com/menatwittersurvey/ 20 Social Media for Entrepreneurs 19/04/2011
- 21. 65% 50% 50% were interested in Surveyed, received had purchased a receiving special customer service product or service offers & coupons via Twitter as a result of Twitter from brands on Twitter http://www.spotonpr.com/menatwittersurvey/ 21 Social Media for Entrepreneurs 19/04/2011
- 22. Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagement http://www.spotonpr.com/menatwittersurvey/ 22 Social Media for Entrepreneurs 19/04/2011
- 23. Relationships Matter LinkedIn 19/04/2011 23 Social Media for Entrepreneurs
- 24. Why Linkedin!? Learn Share Build Relations Hire - Recruit Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 19/04/2011 24 Social Media for Entrepreneurs
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- 26. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media) 26 Social Media for Entrepreneurs 19/04/2011
- 27. Mobile apps? What’snext? 27 Social Media for Entrepreneurs 19/04/2011
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- 29. Your brand “livingOnline!” Email Website Online Marketing Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 19/04/2011 29 Social Media For Entrepreneurs
- 30. Your Social Media“Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 19/04/2011 30 Social Media For Entrepreneurs
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- 32. 32 Social Media for Entrepreneurs 19/04/2011
- 33. Blog 33 Social Media for Entrepreneurs 19/04/2011
- 34. Newsletter 34 Social Media for Entrepreneurs 19/04/2011
- 35. Email signature 35 Social Media for Entrepreneurs 19/04/2011
- 36. Twitter 36 Social Media for Entrepreneurs 19/04/2011
- 37. Linkedin 37 Social Media for Entrepreneurs 19/04/2011
- 38. Flickr 38 Social Media for Entrepreneurs 19/04/2011
- 39. YouTube 39 Social Media for Entrepreneurs 19/04/2011
- 40. SlideShare 40 Social Media for Entrepreneurs 19/04/2011
- 41. Web Analytics 41 Social Media for Entrepreneurs 19/04/2011
- 42. Social Media Monitoring 42 Social Media for Entrepreneurs 19/04/2011
- 43. What can socialmedia do for your business?
- 44. 44 Social Media for Entrepreneurs 19/04/2011
- 45. How to Planand Execute an effective “Integrated Social Media” strategy
- 46. Doing business oversocial media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? Then KISS…… KEEP IT SUPER SIMPLE 19/04/2011 46 Social Media for Entrepreneurs
- 47. Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 47 Social Media for Entrepreneurs 19/04/2011
- 48. Fail to plan,is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 48 Social Media for Entrepreneurs 19/04/2011
- 49. Implement …… Find& Retain Your Customer Direct Encourage Them to all your Social Them to be your Media accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build sales A base of interactive customers! A Network community 49 Social Media for Entrepreneurs 19/04/2011
- 50. Interact Egypt http://Egypt.interact.it Grazie! Twitter: Cyberzizo شكرا Linkedin: Fady Ramzy Facebook: Fady Ramzy Aziz 19/04/2011 50