Metropolia Staff Week: Social Media and New Tools for Administrative Staff
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The document discusses the impact of digitalization on higher education, focusing on the adoption of social media and new tools by administrative staff. It outlines various tools for collaboration, marketing, and communication, emphasizing the importance of engaging with users personally and avoiding traditional PR tactics. Additionally, it highlights privacy issues related to storing personal information in cloud services outside the EU.
Metropolia Staff Week: Social Media and New Tools for Administrative Staff
- 1. Social Media and New Tools for Administrative Staff Vesa Linja-aho 2014-06-13
- 3. Questions • How does digitalization change the field of higher education? • How we can master this change?
- 4. The connected world • The good and especially bad news spread at speed of light. • A huge bunch of the information produced in the world can be found from the internet for free.
- 5. Top social tools for administration • For real-time collaboration in preparation of documents: Google Drive • In the marketing: all the tools the students use • FB, Twitter, Instagram, Tumblr… • For broadcasting announcements: Twitter feed embedded in the homepage • For collecting information: wikis
- 6. Tips for organizations in social media • Don’t be too official • Ensure this is ok for the management! • Nothing wins a good story • Be personal
- 7. Private social media for management • In the intranet, make it possible to leave comments. • Less email, less hassle. • The chance to comment feels nice.
- 8. Rolling out social tools • Way 1: Introduce many tools and see which ones people adopt. • Way 2: Introduce a tool, and give the users solid benefit for participating • I believe the way 2 is the way you should do it in higher education. • For example: why have an internal HR system with CV & profile, when you already have one in LinkedIn?
- 9. Social tools in Metropolia • Tuubi-portal (the official intranet) • Commenting • Discussion board (with very free speech) • Yammer • Lync • Email • Confluence Wiki
- 10. How to behave in social media • Many ”old-school” pr tricks don’t work in social media: • removing stuff • denying problems • Be honest – if you or your organization fails, admit it and say you are sorry. • Discuss, don’t (just) broadcast • Decide if you do or do not want to represent yourself or the organization – this is hard to change afterwards • https://www.facebook.com/pages/Vesa-opettaa-sinulle- sähkötekniikkaa-ja-elektroniikkaa/290845227630038
- 12. Examples of public social media in Metropolia • Facebook • http://www.facebook.com/MetropoliaCareer • http://www.facebook.com/MetropoliaKirjasto • http://www.facebook.com/MetropoliaAMK • http://www.facebook.com/groups/6906501492/ • Twitter • http://twitter.com/metropolia • http://twitter.com/metrocareer
- 13. The privacy issues • Storing personal information in cloud services outside the European Union is forbidden. • Luckily, most of the stuff where the social tools are useful does not contain personal information.