Embed presentation
Download to read offline





This document discusses how institutions craft star images to appeal to target audiences. It provides examples of Taylor Swift being portrayed as a simple country star in her early album with a rural background and minimal makeup. Another example shows Marilyn Manson with a dark, sinister image on his album cover to portray a scary image. The purpose of crafting star images is to appeal to specific audiences - rock and indie stars aim for rebellious images while pop stars have brighter, more colorful portrayals.




