Startupbootcamp session6-v-bascom
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This document outlines the agenda for a class on presentation skills and successful pitches. Session 6 will focus on presentation skills and successful pitches. It provides information on past class topics such as creativity, passion, business plans, and financials. It includes links to videos on marketing plans and pitching for startups. The class will include an exercise where students introduce their startup idea, components of their business plan, and demo their prototype. An appendix includes a sample startup business plan template adapted from Guy Kawasaki's 10/20/30 principle of 10 slides, 20 minutes, and 30 point font.
Startupbootcamp session6-v-bascom
- 1. Session 6: Presentation Skills. Successful Pitches.
- 2. Master Agenda 1 – What is creativity October 7th 2 – Behavior Traits October 14th 3 – Passion into Business October 21st 4 – Steps Needed October 28th 5 – Financials of Business November 4th NO CLASS November 11th 6 – Presentation Skills November 18th NO CLASS November 25th 7 - Milestone Day / Evaluation December 2nd 8 Tweaking Business Plans December 9th 9 – Team Pitch December 16th
- 3. Weeks 1-5 recap • Week 1 • Passion • Creativity • Problem • Week 2 • Leadership • Hardwork • Integrity • Social Good Week 3 • The Hacker Way • The VC • Business Plan Week 4 • Incorporation • Paper Money • Pivot • Exit Week 5 • Profit = Sales - Costs • Revenue Models • Financial Statements
- 4. What is Wrong with this Picture?
- 6. How to Write a Strategic Marketing Plan? •https://youtu.be/- ul65NjOMzo
- 7. How to Pitch for Startups Business Funding? Pitching is not a one-off activity, but core to being a startup. Important to prepare a pitch to a specific stakeholder … ... to a customer, to a partner, to a cofounder, to an investor. Entrepreneurs usually make the mistake that pitching for funding … ... is a one time activity and not necessarily a marketing task. Source: Efactor: https://youtu.be/zWL2-EtVqog
- 8. Customer Research • Listen to your customers when creating a product for them • Watch your customer use mockups of your product, because they may not know what they want • Without Customer Research … » ... startups get created that focus on features customers did not want!
- 10. Class Exercise • Introduce your Founding Team and Startup Name • What does the Startup do (idea)? • Pick one or two components from Business Plan template and describe the components to class. • Discuss/Demo your proto-type Pitch-fest
- 11. Appendix – Business Plan Template
- 12. Business Plan Problem Statement Solution to Problem Business Model Product and Technology Competition Marketing and Sales The Team Financial Model
- 13. Startup Business Plan Template For Presentation to VCs Adapted from Guy Kawasaki’s 10/20/30 Principle 10 Slides, 20 Minutes, 30 Points Font
- 14. Before you Pitch to a VC! • Uncover your audience’s “Hot Buttons” • Ask yourself the question: • “To make today’s meeting as effective as possible, what are the three most important things that you would like the audience to learn about your company at this time?” • Adjust time & emphasis on sections accordingly 14
- 15. Executive Summary • <Your Company> is a <what you are> specializing in <what you do> for <specific customers>. • Our <special sauce> gives us a <unique advantage> that will capture ??% of this $??? M market. • We will be looking for $?? M to build an <enabling function> that will generate $?? M over the next XX months. • <20% of presenters do this well
- 16. What’s the Problem? • Describe the problem you are looking to address in simple, clear concise terms • Current state, seriousness of problem • Desired future state, benefit to customer • Scale of the initial market • No more than 6 bullets • Graphics better than words • < 10% of presenters do this well
- 17. What’s your Solution • Describe your solution in simple, clear, concise terms. • Key benefits, features • Product roadmap • No more than 6 bullets • Graphics better than words • > 70% of presenters do this well
- 18. What’s the Business Model • Explain how you are going to make money - clear, concise (If you can’t describe your business model in 20 words or less, you probably don’t have a workable model) • What’s the value to the customer? Customer Value =(Seriousness of Current State + Benefits of the Desired Future State) Cost of the Solution • Bottom up is better than top down • < 10% of presenters to this well
- 19. What’s your “Special Sauce” • What’s the proprietary, underlying “magic” that gives you a clear, defensible advantage? • Patents on their own are rarely sufficient • What are you going to do particularly well that it will be difficult to copy? • Graphics better than words • <30% of presenters do this well
- 20. How you are going to Market & Sell your product or Service • Describe your Marketing & Sales strategies in simple, clear, concise terms. • 1 or 2 marketing strategies • Sales cycle & strategy for initial market • No more than 6 bullets • Graphics better than words • < 50% of presenters do this well
- 21. Competition • There is ALWAYS competition – even if it’s the way it’s done now. • Provide a Competition Analysis – a table/chart comparing your solution to the current approach and major competitors, by key benefit • The more realistic you are, the more believable your case • < 30% of presenters do this well
- 22. Who’s on the Team? • Management Team – Why is this the Right Team? – relevant information only - shorter is better – include relevant company names & positions – include independent Directors, if relevant • Identify holes that will need to be filled • < 10% of presenters do this well
- 23. Financial Projections • P & L (by Quarter for first year, annually thereafter, 3 years out) • Past Year Q1 Q2 Q3 Q4 TOT 2nd Year 3rd Year • Revenue • COGS • R&D • S&M • G&A • EBIT • Cash Flow • Bottoms up better that top down • Assumptions more important than numbers – be prepared to explain them • < 10% of presenters do this well
- 24. Status & Timeline • Major Milestones, what’s been achieved to date, Current Status, what still needs to be done & how long it’s going to take. • Include expected liquidity event. • <30% of presenters do this well