state mobile app downloads in asia pacific
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China is the leading destination for app downloads in Asia Pacific, accounting for nearly half of all downloads. The top app categories by growth in Asia in the third quarter of 2015 were mobile commerce and travel, both growing over 100% compared to the second quarter. Indonesia had the highest premium for iOS app installs over Android installs this season. As competition increases across app categories, the difference between installation costs on iOS versus Android is declining.
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state mobile app downloads in asia pacific
- 1. China is the leading app download destination in Asia Pacific Top 10 app destinations in Asia CPI premium - iOS over Android % share of installs by country vietnam 1% 34% indonesia india philippines china 10% taiwan 1% 20% 9% japan 1% 49% bangladesh 0.3% south korea 2% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 APAC / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 vietnam china shopping & lifestyle others m-Commerce ranking in the country indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia 2x 1.2x 1.1x .7x .6X game 159% 100% 47% shopping & lifestyle 26% food & drink 14%travel 4% 1 33% 2 12% 4 47% 1 -34% 14% Indonesia commands the highest premium for iOS installs this season Countries in Asia drive the m-Commerce app installs this season m-Commerce and Travel category grew by over 100% to Rank #2 and #3 in Q3 As the competition across categories intensifies, the disparity between CPIs decline Share & rank of m-Commerce app installs across top 10 app destinations 52%business 4% iOSPremium malaysia 6% 140 120 100 80 60 40 20 0 Q1-2015 Q2-2015 Q3-2015 260 220 180 140 100 60 20 0 Q1-2015 Q2-2015 Q3-2015 www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi