Uploaded byDries Buytaert
State of Drupal keynote, DrupalCon Portland
This document discusses the state of Drupal and the need for content management systems (CMS) to evolve into digital experience platforms (WEM). It notes that organizations want to engage citizens, raise donations, educate students, etc., which requires integrating tools like marketing automation, CRM, analytics and personalizing experiences across devices. The document outlines Drupal's work on features for WEM like web services, responsive design, and improved authoring in Drupal 8. It argues open source CMS like Drupal have an opportunity to replace proprietary WEM platforms and change the industry.
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State of Drupal keynote, DrupalCon Portland
- 1. DRIES BUYTAERT @Drieson Twitter #Driesnote STATE OF DRUPAL
- 3. WHAT I LIKEABOUT US DO WELL, DO GOOD.
- 7. WHAT I LIKEABOUT US DO WELL, DO GOOD.
- 12. WE SAVED THEWORLD.
- 13. WE SAVED THEWORLD. UNIVERSE.
- 15. It’s Not JustABOUT PUBLISHING CONTENT ANYMORE.
- 16. It’s Not JustABOUT PUBLISHING CONTENT ANYMORE.
- 17. WHAT ARE ORGANIZATIONSTRYING TO DO?
- 18. WHAT ARE ORGANIZATIONSTRYING TO DO? Engage with citizens
- 19. WHAT ARE ORGANIZATIONSTRYING TO DO? raise donations
- 20. WHAT ARE ORGANIZATIONSTRYING TO DO? educate students
- 21. WHAT ARE ORGANIZATIONSTRYING TO DO? build communities
- 22. WHAT ARE ORGANIZATIONSTRYING TO DO? INCREASE ONLINE SALES
- 23. at the heartof EVERY BUSINESS DIGITAL
- 24. DRUPAL at the heartof EVERY BUSINESS
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- 34. CONTEXT IN ACTION example:flights to London
- 35. CONTEXT IN ACTION example:flights to London
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- 41. CONTEXT IN ACTION example:flights to London
- 42. CONTEXT IN ACTION example:flights to London
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- 54. context = experience Context dependson: - Geography - Past behavior - Intent - Device - Time of day - Temperature ...ANDMORE
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- 75. easy to controloptions there’s more!
- 76. HOW WOULD WE DOTHIS?
- 77. HOW WOULD WE DOTHIS?How does Iceland Air do this?
- 78. a combination oftools - not just a CMS ATTRACT CONVERT ANALYZE
- 79. a combination oftools - not just a CMS ATTRACT CONVERT ANALYZE
- 80. a combination oftools - not just a CMS ATTRACT CONVERT ANALYZE e-mail CRM analytics e-commerce personalization MARKETING AUTOMATION SEO mobile social
- 81. ATTRACT CONVERT ANALYZE a combination oftools - not just a CMS e-mail CRM analytics mobile e-commerce social SEO personalization MARKETING AUTOMATION
- 82. a combination oftools - not just a CMS convert analyze attract personalization MARKETING AUTOMATION e-mail e-commerce CRM analytics mobile social SEO
- 83. analytics e-mail e-commerce personalization CRM mobile social SEO MARKETING AUTOMATION a combinationof tools - not just a CMS convert analyze attract
- 84. analytics e-mail e-commerce personalization MARKETING AUTOMATION CRM mobile social SEO a combinationof tools - not just a CMS analyze attract convert
- 85. Source: Adobe analytics Personalization E-commerce CRM Marketers whorate the following CMS integration as ‘excellent’
- 86. Source: Adobe analytics Personalization E-commerce CRM 11% 9% 8% 6% Marketers whorate the following CMS integration as ‘excellent’
- 87. Source: Adobe analytics Personalization E-commerce CRM 11% 9% 8% 6% Marketers whorate the following CMS integration as ‘excellent’ Integration is key to success but the techNOLOGY is lagging.
- 88. 35% 25% 24% 23% 19% 25% 23% 19% Digital asset management None; we prefer best of breed Customer rela?onship management (CRM) Site search Mobile applica?on development plaEorm E-‐mail campaign soHware Analy?cs Social networking plaEorms WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS? Source: Forrester Consul?ng
- 89. 35% 25% 24% 23% 19% 25% 23% 19% Digital asset management None; we prefer best of breed Customer rela?onship management (CRM) Site search Mobile applica?on development plaEorm E-‐mail campaign soHware Analy?cs Social networking plaEorms WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS? Best-of-breed preferred to Suite Source: Forrester Consul?ng
- 90. 70% say providing op?mal experiences across all screens and devices is a major challenge. Mobile: the challenge and opportunity Source: Adobe
- 91. 70% say providing op?mal experiences across all screens and devices is a major challenge. 11% believe they are currently "mobile first" organiza?ons Mobile: the challenge and opportunity Source: Adobe
- 92. 70% say providing op?mal experiences across all screens and devices is a major challenge. 11% believe they are currently "mobile first" organiza?ons chose "responsive design" when asked which ONE feature they would add to their CMS right now 33% Mobile: the challenge and opportunity Source: Adobe
- 93. What ELSE matterswhen choosing a CMS? Source: Adobe
- 94. ease of useand content authoring capabilities What ELSE matters when choosing a CMS? 43% Source: Adobe
- 95. ease of useand content authoring capabilities What ELSE matters when choosing a CMS? User friendliness was rated as more important than technical features 43% Source: Adobe
- 96. all things combined Integratewith best-of-breed tools1.
- 97. all things combined Integratewith best-of-breed tools1. Deliver great mobile experience2.
- 98. all things combined Integratewith best-of-breed tools1. Deliver great mobile experience2. EASe OF USE / CONTENT AUTHORING3.
- 99. What do these have incommon?
- 100. Answer: They all“CLAIM” TO DO this out of the box. What do these have in common?
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- 108. WHAT DOES THATMEAN FOR US?
- 109. SKATE TO WHERE THEPUCK WILL BE. Update this sentence in earlier slide
- 110. SKATE TO WHERE THEPUCK WILL BE. CMS “WEM” Update this sentence in earlier slide
- 111. SKATE TO WHERE THEPUCK WILL BE. CMS “WEM” It’s no longer enough to simply manage content, we need to manage and integrate the en?re digital experience. Update this sentence in earlier slide
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- 119. DRUPAL “startupS” ATTRACT CONVERT ANALYZE MARKETING AUTOMATION e-mail CRM mobile socialMedia Startup opportuni+es? personalization analytics e-commerce
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- 124. MARKETING AUTOMATION ATTRACT CONVERT ANALYZE personalization e-commerce CRM mobile social Media ecosystemintegrations e-mail analytics
- 125. MARKETING AUTOMATION ATTRACT CONVERT ANALYZE personalization CRM mobile social Media ecosystemintegrations e-mail analytics e-commerce
- 126. ATTRACT CONVERT ANALYZE personalization MARKETING AUTOMATION CRM mobile social Media ecosystemintegrations e-mail analytics e-commerce
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- 128. EXISTING INTEGRATION MODULES NEEDTO BE FINE-TUNED.
- 129. WHAT ARE WEDOING TODAY?
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- 132. Jan 5, 2011 Drupal7.0 Drupal 8.0 timeline
- 133. Jan 5, 2011 Drupal7.0 Development begins Mar 10, 2011 Drupal 8.0 timeline
- 134. Jan 5, 2011 Drupal7.0 Development begins Mar 10, 2011 Feb 18, 2013 Feature freeze Drupal 8.0 timeline
- 135. Jan 5, 2011 Drupal7.0 Development begins Mar 10, 2011 Feb 18, 2013 Feature freeze NOW MAy 2013 Drupal 8.0 timeline
- 136. Jan 5, 2011 Drupal7.0 Development begins Mar 10, 2011 Code freeze JULY 1, 2013 Feb 18, 2013 Feature freeze NOW MAy 2013 Drupal 8.0 timeline
- 137. Jan 5, 2011 Drupal7.0 Development begins Mar 10, 2011 Code freeze JULY 1, 2013 Feb 18, 2013 Feature freeze NOW MAy 2013 Drupal 8.0 timeline DRUPAL 8.0 END OF 2013(OR WHEN IT’S DONE)
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- 139. When should I moveto Drupal 8?
- 140. When should I moveto Drupal 8? 2014
- 141. WHAT DOES DRUPAL8 MEAN FOR WEM?
- 143. all things combined Integratewith best-of-breed tools1. Deliver great mobile experience2. EASe OF USE / CONTENT AUTHORING3.
- 144. Web services for betterintegrations 1. appsite
- 145. responsive Mobile improvements 2. Web services forbetter integrations
- 146. BETTER PERSONALIZATION, BETTERCACHING NEW BLOCK SYSTEM3. Web services for better integrations Mobile improvements
- 147. Multi-lingual4. NEW BLOCK SYSTEM Webservices for better integrations Mobile improvements
- 148. Multi-lingual Improved authoring experience 5. NEW BLOCKSYSTEM Web services for better integrations Mobile improvements edit in place
- 150. 1996-2003 WCMSWeb Content Management Systems WEM REPLACED BY OPEN SOURCE? OPPORTUNITY TO CHANGE OUR INDUSTRY
- 151. 1996-2003 WCMSWeb Content Management Systems WEM REPLACED BY OPEN SOURCE? OPPORTUNITY TO CHANGE OUR INDUSTRY
- 152. 1996-2003 WCMSWeb Content Management Systems WEM REPLACED BY OPEN SOURCE? OPPORTUNITY TO CHANGE OUR INDUSTRY By 2010 Open Source destroyed proprietary WCMS Market
- 153. 1996-2003 WCMSWeb Content Management Systems WEM REPLACED BY OPEN SOURCE? OPPORTUNITY TO CHANGE OUR INDUSTRY By 2010 Open Source destroyed proprietary WCMS Market 2013 WEMWeb Experience Management
- 154. 1996-2003 WCMSWeb Content Management Systems WEM REPLACED BY OPEN SOURCE? OPPORTUNITY TO CHANGE OUR INDUSTRY By 2010 Open Source destroyed proprietary WCMS Market 2013 WEMWeb Experience Management 201X
- 155. Proprietary companies arebuilding closed systems, ACCESSIBLE TO ONLY A FEW.
- 156. we want tobring these tools to the masses.
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- 159. FOR THE DRUPALDEVELOPERS: WORK ON WHAT MATTERS01.
- 160. FOR THE DRUPALDEVELOPERS: WORK ON WHAT MATTERS01.(Build the future of the web, together.)
- 161. FOR DRUPAL COMPANIES: DELIVERGREAT EXPERIENCES02.
- 162. FOR DRUPAL COMPANIES: DELIVERGREAT EXPERIENCES02.(And build a sustainable business.)
- 163. FOR DRUPAL USERS: SHIFTBUSINESS TO DIGITAL03.
- 164. FOR DRUPAL USERS: SHIFTBUSINESS TO DIGITAL03.(And be the next Amazon or NeElix.)
- 165. 04.FOR THE WORLD: DOWELL, DO GOOD.
- 166. Thank you!Q&A Contact: hXp://buytaert.net/contact TwiXer: @Dries #DriesNote Blog: hXp://buytaert.net