Strategic perspective of present and future opportunities and challenges of indian tractor industry’
This document discusses the strategic perspectives, present opportunities, and future challenges of the Indian tractor industry. It provides an overview of the major players in the industry, including their market shares and sales growth rates. Some of the key points covered include the low tractor penetration rate in India compared to other countries, the various drivers of industry growth like government agriculture policies and financing availability, and challenges such as farmer income levels and reliance on monsoon rains. The industry is projected to continue growing at a compound annual growth rate of over 12% due to these factors. In conclusion, recommendations are made regarding new product development and regulations to further support the agricultural sector.
Deere & CompanyDeere& Company, Usually Known By Its Brand Name John Deere Is An American Corporation Based In Moline, Illinois, And The Leading Manufacturer Of Agricultural Machinery In The World.Listed As 107 Place In The Fortune 500 Ranking In 2010.
CNHA fiat groupcompany.CNH manufactures its products in 38 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,600 full line dealers and [email protected]
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Mahindra Farm EquipmentSector are spread across six continents and in around 25 countries.International Operations-Mahindra USA (MUSA),Mahindra Australia,Africa
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(Srilanka, Bangladesh, Nepal),Middle East (Iran, Syria etc) and East Europe (Serbia and Macedonia; FES has entered the Turkey market .Mahindra have 5th largest tractor company of china Mahindra YuedaYancheng Tractor Company (MYYTCL)[email protected]
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AGCOAGCO Corporation IsAn Agricultural Equipment Manufacturer Based In Duluth, Georgia, USA. As A Leading Global Manufacturer Of Agricultural Equipment.
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More Than 2,700Independent Dealers And Distributors In More Than 140 Countries Worldwide.
Mahindra Mahindra TractorsIs Number One In Sales In India - The Largest Tractor Market In The World. And It Has Been The Market Leader Since 1983. Its Sales Are Predominantly In The States Of Gujarat, Haryana, Punjab, Maharashtra And The Southern States. Its Sales In Gujarat Are Under The Label Mahindra Gujarat And Its Sales In Punjab Are Under The Label Swaraj. In 1999, Mahindra Purchased 60% Of Gujarat Tractor From The Government Of [email protected]
TAFE TAFE isa US $750 million tractor major incorporated in 1960 at Chennai in India, in collaboration with Massey Ferguson (now owned by AGCO Corporation, USA) TAFE acquired the Eicher tractors business, TAFE exports to 80 countries with major markets being Bangladesh, USA, Afghanistan, Yugoslavia and Sri [email protected]
Escorts Commenced manufacturingoperations in 1964 and today has 4 manufacturing plants in India.Capacity: 98000 Tractors per annum. Have 3 recognized and well-accepted tractor brands Since inception, have manufactured over 1.1 million tractors. Current market share in the tractor segment is 13%.Escorts 3 Brands
ITL- SonalikaSonalika groupwas established in 1969 and started with manufacturing of farm implements. Subsequently, ITL was incorporated on October 17, 1995 for the manufacture of Tractors. ITL mainly manufactures various Tractors of Sonalika brand between 30 H.P to 90 H.PThe company remains strong in the Northern market; however the presence remain weak in [email protected]
New HollandNew HollandFiat India is a 100% subsidiary of USD 14bn. CNH Global, Not just India, tractors made by New Holland India have made their mark in the rest of the world. [email protected]
John DeereJohn Deereestablished a green field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited (L&T).The company started its operations in India by setting up a green field project for manufacturing modern agricultural tractors at Sanaswadi near Pune. John Deere Says About Indian [email protected]
DRIVERS FOR THEINDUSTRYSome Long-Term Demand Drivers For The IndustryAgriculture In IndiaAgriculture Development In India Indian Agriculture Industry Overview (SWOT Analysis)[email protected]
Agriculture In IndiaIndiaranks second worldwide in farm output.Agriculture is one of the strongholds of the Indian economy and accounts for 14.6 per cent of the country's gross domestic product (GDP) in [email protected]
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Need For AgricultureMechanisationReduction In Work ForceAGRCULTURE MECHANISATIONAchieving Sustained Growth Rate Of 4-5%Increasing ProductivityAgriculture Based Energy [email protected]
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GROWTH OF TRACTORINDUSTRYFuture Of Tractor IndustrySWOT Analysis Of Tractor IndustryChallenges For Tractor IndustryRate Of CAGR Of Domestic [email protected]