The balanced scorecard is a performance measurement framework that was developed to help organizations implement their strategies by translating strategic objectives into tangible goals and measures across four perspectives: financial, customer, internal processes, and learning and growth. It provides managers with a comprehensive view of business performance that more closely aligns operational activities to the vision and strategy of the organization. The balanced scorecard approach links long-term strategic objectives to short-term actions, allowing organizations to track progress and make necessary adjustments to ensure the achievement of goals.