Uploaded bySocial Media for Nonprofits
Strategic Storytelling for Social Impact Webinar
The document discusses the importance of storytelling for social impact, emphasizing the five pillars of a storytelling strategy: capacity, content, platform, evaluation, and action. It highlights the need for organizations to share impactful stories and provides practical tools and strategies for effective storytelling, including content collection and utilization. Additionally, it offers insights on evaluating storytelling efforts and encourages collaboration with teams and partners to build a rich story bank.
More Related Content
Similar to Strategic Storytelling for Social Impact Webinar
More from Social Media for Nonprofits
Strategic Storytelling for Social Impact Webinar
- 1. Strategic Storytelling for Social Impact KimayaDixit, Jereme Bivins, @jcbivins #SM4NP
- 2. Who are youpeople? Jereme Bivins Digital Media Manager, The Rockefeller Foundation @jcbivins Kimaya Dixit Senior Associate, Hattaway Communications @kimayadixit #SM4NP
- 3. Why Stories Matter. #SM4NP@kimayadixit
- 4. Our Origin Story... #SM4NP@kimayadixit
- 5. Five Pillars ofStorytelling Strategy Capacity Content Platform Evaluation #SM4NP @kimayadixit
- 6.
- 7. “If history weretaught in the form of stories, it would never be forgotten.” ~ Rudyard Kipling, The Collected Works Jeff Widener / AP #SM4NP @jcbivins
- 8.
- 9.
- 10.
- 11. The (Too Much)Information Age #SM4NP @jcbivins
- 12. We’re all storytellersnow DayOne for iPhone #SM4NP @jcbivins
- 13.
- 14. OH THE HUMANITY! #SM4NP@jcbivins
- 15. Content • Pictures? • Data-packedreports? • Event Tweets? #SM4NP @jcbivins
- 16. Your mission statement isnot your story. #SM4NP @jcbivins
- 17. What a Picture’sWorth #SM4NP @jcbivins
- 18. “Along the way,we collect stories about the people and places we visit, the good deeds we observe, and the lives that we sustain. These stories are the powerful product of our work.” #SM4NP @jcbivins
- 19. The 40/60 Rule* *http://bit.ly/40-60 • 40% creating, 60% marketing • Who should see this? • Where should they see it? • What do I want them to do? #SM4NP @jcbivins
- 20. • Blog andWebsite • Social Media • Email • The Real World Platforms #SM4NP @jcbivins
- 21.
- 22. Break It Down #SM4NP@jcbivins
- 23. Break It Down #SM4NP@jcbivins
- 24. Break It Down #SM4NP@jcbivins
- 25. Evaluation • Dollars raised •New partners or volunteers • Site traffic, share of conversation, or media coverage #SM4NP @jcbivins
- 26. Snake Eating anElephant #SM4NP @jcbivins
- 27.
- 28. Things To DoRight Now • Ask your team and your partners for content (i.e. 1 photo, 1 quote, 1 short phone- shot video, etc.) when they go out into the field. • Build your story bank • Research new tools or platforms by reading Mashable!, TechCrunch, Wired, The Verge, and other outlets • Reuse your old content. Not everything you’ve shared is dated. #SM4NP @jcbivins
- 29. Tools to HelpGet You Started • Hatch for Good: Tell stories with purpose. http://www.hatchforgood.org/ • RowFeeder: Tracks keywords, hashtags, and more directly to a Google Sheet http://www.rowfeeder.com • IFTTT: Create ‘recipes’ that connect services that you use everyday https://ifttt.com • Iconosquare: Instagram viewer and social analytics http://iconosquare.com • Storify: Use Tweets, Facebook posts, links, and more to tell stories http://www.storify.com #SM4NP @jcbivins
- 30.
- 31. Stay in touch! JeremeBivins Digital Media Manager, The Rockefeller Foundation @jcbivins Kimaya Dixit Senior Associate, Hattaway Communications @kimayadixit #SM4NP
- 32.