Stuart hall
- 1.
- 2. AUDIENCE RECEPTION THEORY Stuart Hallsees the audience as being actively engaged in the interpretation of media texts, rather than passive consumers. The idea is that individuals interpret texts in different ways. Hall believes that audiences can interpret the media text in the different ways: Preferred reading Negotiated reading Oppositional reading
- 3. AUDIENCE RECEPTION THEORY Thepreferred reading is the interpretation of the media text that the producer/director intended for the audience to have. The negotiated reading is when the audience accepts the views of the producer but also has their own understanding of the media text. The oppositional reading is when the audience rejects the intended meaning and creates their own reading of the text. There are various factors that can effect how the audience interprets the media text, including their socio-economic group, age, gender, class.
- 4. APPLYING RECEPTION THEORY TOMY DOCUMENTARY Preferred reading – Celebrities can have both positive and negative influences over teens. They are an important part of pop culture nowadays. Negotiated reading – Understand that teens can be obsessed with celebrities, but still doesn’t understand the appeal. Oppositional reading – Thinks that celebrity worship/obsession is completely unnecessary and still doesn’t understand.