Success factor ppt

Success factor ppt

• 1.
  Introduction ● SEO isessentially the techniques that you use to get higher rankings among search engines organically. ● There are a number of different strategies that you can try from link building to using keywords. ● The only way to assure that you have the most success and see the desired results is to be completely aware of SEO success factors.
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  On Page SEO ●The on-page search ranking factors are the ones that you have the most control over. ● On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. ● Some important On-Page SEO Techniques are as follows:
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  Page Title ● Eachof your pages & posts should have its own unique title, which includes the main keywords for that page. ● For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. ● This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
• 4.
  URL ● Including searchengine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor. ● URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
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  Body Tags (H1,H2, H3, H4, etc.) ● When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. ● Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
• 6.
  Internal Linking ● Placinglinks to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. ● Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. ● It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
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  Off Page SEO ●Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. ● Some important Off-Page SEO Techniques are:
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  Social Networking Sites ●Getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. ● This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation. ● Social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., can help you promote your website and hence promote your income.
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  Photo Sharing ● Ifyou have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. ● Other people will be able to see them and comment on them, hopefully following a link to your site.
• 10.
  Blog Marketing ● Postcomments on other blogs within the same niche as yours, which allow you to add a link in the comments section. ● These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs.
• 11.
  SEO Violations andRanking Penalties ● Many people use illegal search ranking techniques in order to attract traffic, increase sales and leads that violate Google’s Webmaster guidelines. ● If Google finds out that you are violating its guidelines, your site will be slapped with penalties such as site deindexing or reduced search engine ranking.
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  Impact Links ● Impactlinks are simply unnatural links to your site. If Google detects that you are using this type of links on your site, it will penalize your site by devaluing them. ● You will get a message from Google telling you to clean up the links.
• 13.
  Thin or ShallowContent ● In February 2011, Google rolled out its “Panda” update as a response to complaints about poor search results. ● This update emphasized on the quality of content as one of the criteria for search engine ranking. ● So sites with thin or shallow content or simply content that is not relevant and valuable to readers will be considered as spam and slapped with a harsh penalty.
• 14.
  Paid Links ● PaidLinks are not allowed for any website. No webiste can host paid links linking to any other website. ● Google acts aggressively against these sites. The rules spell out clearly that never buy or sell links in a way that is meant to fool the search engine ranking.
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  Using Hidden Techniques ●For instance, many people who decide to stuff keywords make the text white as the background. ● Don’t attempt to hide any text on your site because search engines want to see everything on the pages. ● If you are found violating this guideline, Google will consider it a spam and probably penalize your site accordingly.
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  END BY DANESH DHAMEJANI