Sunscreen Challenge - Design Concept (SP&F: Sun Protection & Forecast)

Sunscreen Challenge - Design Concept (SP&F: Sun Protection & Forecast)

• 1.
  SP&F: Sun Protection& Forecast A conceptual design by Loreanne Garcia & Shuqiao Song Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge Use mobile technology to develop the habit of wearing sunscreen daily. Time investment: 5 hours
• 2.
  SP&F: Sun Protection& Forecast Persuasive Purpose To persuade our users through mobile technology to apply sunscreen as part of their daily morning routine for our sunscreen challenge (developing the health habit as a span and hopefully path behavior) Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design Place your phone near your sunscreen so you don’t forget to put it on before you go out!
• 3.
  User Description Collegeaged female. Has and wants to use lotion w/SPF 15. Has a phone w/SMS, MMS, or email capabilities. (For initial test) Lives in the PA/Stanford area. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Karla leads a fast paced life so it’s hard to remember to put on sunscreen in the mornings, but she really cares about her skin.
• 4.
  Karla’s SP&F ExperienceStanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Karla wakes up early to her cell phone alarm. After that, she checks her phone. She’s excited that there’s a message from SP&F because that means it is going to be a sunny day!  She follows the reminder to place her phone with the reminder next to her sunscreen bottle before going to the restroom. She goes through her regular morning routine which includes a yummy breakfast and a nice hot shower. She is happy because her skin is protected and now she is ready for the sunny day! She heads out the door for her morning class. As she’s getting ready to go, she remembers that she needs her phone. Seeing her phone next to the sunscreen, she remembers the SP&F reminder and puts on some of the sunscreen quickly. A beauty-conscious friend tells Karla about a spiffy new service she is using called SP&F (Sun Protection & Forecast) that helps to remind her to put sunscreen on when it’s hot and sunny out. Karla signs up too…she cares about her skin! Later that night, she gets a message from SP&F explaining how the service works. The message suggests that she puts her lotion somewhere visible. Karla digs it out of the bathroom drawer and sets it on her table; then she goes to bed.
• 5.
  Prototype of SP&FNotification Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Place your phone near your sunscreen so you don’t forget to put it on before you go out!
• 6.
  Features/Functionality User signsup for service by submitting their cell number to our list. Initial notification explains service and asks user to acquire SPF lotion and place the bottle somewhere visible. SP&F notifies user on the morning of sunny days by giving them the forecast and a reminder to put their phone near the sunscreen bottle. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 7.
  Theoretical Justifications Initialservice notification persuades “SBTM” by asking the user to acquire sunscreen and/or placing the sunscreen in a visible place. The subsequent notifications act as a trigger signal to persuade the behavior of putting the phone next to the SPF bottle; the next “SBTM”. Placing the phone next to the SPF bottle conditions the new behavior of putting on sunscreen daily with the existing cycle behavior of getting your phone before you go out the door in the morning. Natural positive associations and reinforcement with SP&F service and sunscreen (only sent on sunny days and encouraging a healthy behavior). Not as disruptive; using “light touch” (not notified every day). Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 8.
  Results of UserTesting Ask for participation and feedback about mock prototype: Amy, 21 Thinks MMS would work best because she has an iPhone But might be obnoxious if received notification too early in the morning (if we sent it extremely early to ensure everyone on the list would receive it) Worried about MMS/SMS text limitations (only has 200/month) Give info about estimated # of texts/month--set up user expectations in service explanation so they trust you with their mobile info. Prefer Farenheit Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 9.
  Shortcomings of DesignMight only develop habit of wearing sunscreen on sunny days even though UV rays can get through clouds on overcast days. Time of trigger might not be well tailored to specific user routines. e.g. What if user leaves very early before receiving our message? e.g. What if our very beauty conscious users don’t want to put on sunscreen just as they leave because they already put on their make up? (a concern mentioned in our last class session) SP&F notification might be forgotten if user checks many other messages after receiving the notification. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 10.
  Expansion - Whatelse is possible? Other Features and Interactions Send occasional random texts on not sunny days stressing important of wearing sunscreen on overcast days because UV ray strength. Personalize time of notification reception to each user. Develop a way for users to report and log if they used sunscreen. Provide positive feedback to user on how many days they’ve used sunscreen. Let user customize their notification. E.g. color, info, Fahrenheit vs. Celsius, etc. Allow users to easily forward the notification/service invite to friends. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 11.
  Next Steps inDesign Process Gather beta users mobile/email info. Provide them with moisturizer with SPF if needed. Create service explanation email. Develop metrics for evaluation. Develop a way to gather feedback/metrics from users. Send service explanation email. Beta test with real users. Ask for feedback. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
• 12.
  SP&F Service SummaryStanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu From the S un P rotection & F orecast notification --> to your mobile phone --> to your sunscreen bottle --> to wearing your sunscreen :)
• 13.
  Stanford University, Spring2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
• 14.
  Stanford University, Spring2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
• 15.
  Stanford University, Spring2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here