3. SUPPLY CHAIN MANAGEMENT
• Distribution
chain – the
path followed
from the
originator of a
product/servic
e to the end
consumer
4. What are Supply Chain Management
Systems?
• Supply chain management (SCM) - tracks
inventory and information among business
processes and across companies
• Supply chain management (SCM) system -
an IT system that supports supply chain
management activities by automating the
tracking of inventory and information among
business processes and across companies
6. Strategic and Competitive
Opportunities with SCM
• A well-designed supply chain management
system helps by optimizing:
– Fulfillment
– Logistics
– Production
– Revenue and profit
– Spend
7. Challenges to Success with Supply
Chain Management
• Executives must recognize its importance
• Work closely with customers and suppliers
• Your IT systems and the IT systems of your
customers and suppliers must be integrated
• Your SCM systems must continuously adapt
to changing conditions
8. CUSTOMER RELATIONSHIP
MANAGEMENT
• Two success stories with customer
relationship management
– Wells Fargo Bank sells four additional banking
products to customers compared with an industry
average of 2.2
– The American Cancer Society is better able to
target large donors
9. What are Customer Relationship
Management Systems?
• Customer relationship management
(CRM) system - uses information about
customers to gain insights into needs, wants,
and behaviors in order to serve them better
10. Strategic and Competitive
Opportunities with CRM
• More effective marketing campaigns based
on customer needs and wants
• Assuring the sales force is efficiently
managed
• Providing superior after-sale service and
support
11. What are Business Intelligence
Systems?
• Business intelligence (BI) – knowledge
about your customers, your competitors, your
business partners, your competitive
environment, and your own internal
operations – that gives you the ability to
make effective, important, and often strategic
business decisions.
13. What are Business Intelligence
Systems?
• The objective of BI is to help knowledge
workers understand
– Capabilities available in the firm
– State of the art, trends, and future directions in
the market
– Technological, demographic, economic, political,
social, and regulatory trends
– Actions of competitors
14. Strategic and Competitive
Opportunities with BI
• BI systems provide managers with
– Actionable information and knowledge
– At the right time
– At the right location
– In the right form
15. IT Support for Business Intelligence
• There are many software companies in the BI
field
• Digital dashboard - displays key information
gathered from several sources on a computer
screen in a format tailored to the needs and
wants of an individual knowledge worker
16. What are Integrated Collaboration
Environments?
• Social network system - an IT system that
links you to people you know and, from there,
to people your contacts know
– Build your network
– Find the people you need
– Make a trusted contact
17. E-Collaboration
Use of IT to support
• Work activities
• Knowledge management
• Social networking with social networking
systems
• Learning with e-Learning tools
18. IT Culture-organizational perspective
How IT structure is placed within an
organization (see figure 50)
• Top-down
• Matrix
• Fully integrated throughout the organization
