From the document, the author chose the name "Dope" for their music magazine because they felt it was more outstanding than other suggested names. They also priced the magazine between £1.99-£2.99 based on reader surveys showing most people willing to pay within that range. To attract readers, the magazine features high quality images as surveys found images are the first thing noticed, and includes interviews and features on artists as most readers expect to see about musicians' personal lives.