Survey analyses

Survey analyses

• 1.
  Do you buymusic magazines? 0% 34% Yes 66% If yes, which genre do you read? Rock 14%0%14% 22% Pop Indie 50% Punk Other No From the question “Do you buy music magazines?” I found that the majority of people I asked (66%) do not. I think this is because there isn‟t a specific magazine they like, therefore my objective is to create one which people will want to buy. In this question, 50% of the people I asked said that they read pop magazines. Because of this I know that my target audience is correct as the genre of my magazine is going to be pop, therefore I know that people are going to buy it.
• 2.
  Do you thinkthere is a gap in the market for a new genre of music magazine? If yes, please state which genres below: No 10% 17% 3% Yes Pop 17% Hip-Hop 29% 8% 9% R&B Chart Music 7% Rock Dub-step 29% of the people I asked agreed that there is a gap in the market for a new genre of music magazine. 17% of people said that the new genre should be chart music, I originally was going to focus on pop music; however only 7% said there was a gap in the market for this. Therefore because of this result I am going to incorporate chart music into my magazine as well. The second largest percentage (10%) was dub-step, conclusively I may include an article relating to this genre to widen my audience.
• 3.
  What do youlook for most when reading a music magazine? Pictures 14% 8% 29% Interviews Information about gigs/concerts 8% Factual Information 16% 25% Competitions Reviews “What do you look for most when reading a music magazine?” – 29% of people want to see pictures and 25% of people want to see interviews. I will make sure that in my music magazine there is a lot of images and not too much writing to make it more interesting. In addition for my double page spread I will do an interview because that is what my target audience want to read. Factual information and competitions both got 8% percent each, therefore I will not include these as they are not popular.
• 4.
  How much wouldyou expect to pay for a music magazine? £3 - £4 0% 11% £5 - £6 £6 - £7 £7 + 89% How often do you go to concerts/gigs/etc? Once a month 14% 11% 22% 35% 13% 5% Once every few months Once every 6 months Once a year The odd occasion Never When I asked people how much they would expect to pay for a music magazine, 89% of people said £3 - £4 and 11% of people said £5 - £6. In conclusion I will make the price of my magazine £3.99 to satisfy my target audience. Nobody who did my survey thought that they should pay any more than £6. 35% of people said they go to concerts/gigs/etc on the off occasion; this was the highest percentage. The second highest was 22% which was once every few months. It has become apparent that concerts and gigs are not that popular therefore I will only put a small amount on my magazine about them for the minority that do go often (11%) so that there is something for everyone.
• 5.
  How much doyou spend on physical and download music per month? £1 - £5 14% 3% 23% £5 - £10 60% £10 - £20 £20 + How often do you listen to music? 0% 8% Everyday A few times a week 92% 60% of the people I asked said that they spend between £1 and £5 per month on music and only 3% of people pay £20 or more. This tells me that people are not too keen on paying very music for their music. Therefore I could create vouchers which come free with the magazine for music, this would appeal to my target audience because then they wouldn‟t have to spend so much. I asked the question “how often do you listen to music?” – 92% said everyday and 8% said a few times a week. There were other options such as „rarely‟ and „never‟ however no one chose them. This is a great result because I know that my target audience are very interested in music.
• 6.
  What brands areyou into? Ralph Lauren 16% 8% 2% 1% 4% 1% 17% 17% 2% 8% 8% 16% RI Mojo Atmosphere Per Una Apple Blackberry H&M Samsung Sony Addidas Nike The two most popular brands within my target audience with 17% each are Apple and Addidas. Therefore I will get my model to wear Addidas branded clothing to appeal to my target audience. Also I could have a cover-line which is about new apple products. Another two popular brands with 16% percent each were H&M and Nike, again I could incorporate this in my magazine by getting my models to wear this brand to represent my audience.
• 7.
  What websites doyou regularly use? 23% 14% 15% 3% 3% 19% Itunes Online Shopping Websites Gaming Websites Youtube Google 23% Creative/Design websites Social Networking The two most popular websites which my target audience use are social networking sites and YouTube (23% each).Therefore I will create a twitter and Facebook page for my magazine so that they can subscribe and keep up to date. Also I could do an article on “Youtubers” who are not yet famous. Google was also quite popular (19%) which shows my readers are inquisitive so I do not want to make my magazine too straight forward as they might get bored.