Survey methodology (self-administered via mailfax, in-persontele.docx
- 1. Survey methodology (self-administered via mail/fax, in- person/telephone interviews, use of the internet) Our surveys were distributed in-person via hard copy to about thirty-five percent of those who took it. The other portion of our surveys were distributed via Facebook. This was done in efforts to reach a larger mass of people in a short amount of time, and to provide some diversity in our collected data. Question Format (Open-ended, closed-ended, combination) The question format of our survey, were multiple choice and closed ended. This formatting allowed us to gain accurate information regarding our target population. This type of formatting will also allow for a more accurate analysis of the data that is collected. Target Population- According to the data we collected, our target population for this project is young adults ages 25-34. Below is a table that describes the survey results in percentages. Question 1 a 3.6% b 50% c 14.3% d 14.3% e 17.9%
- 2. Question 2 a 39.3% b 28.6% c 17.9% d 14.3% Question 3 a 53.6% b 39.3% c 7.1% d 0% Question 4 a 14.3%
- 3. b 28.6% c 46.4% d 10.7% Question 5 a 3.6% b 28.6% c 46.4% d 21.4% Question 6 a 50% b 17.9% c 17.9%
- 4. d 14.3% Question 7 a 46.4% b 17.9% c 10.7% d 25% Question 8 a 7.1% b 35.7% c 42.9% d 14.3% Question 9
- 5. a 14.3% b 28.6% c 25% d 32.1% Question 10 a 60.7% b 39.3% Question 11 a 3.6% b 32.1% c 53.6% d 10.7%
- 6. Question 12 a 3.6% b 17.9% c 35.7% d 42.9% Question 13 a 0% b 50% c 28.6% d 21.4% Question 14 a 10.7%
- 7. b 39.3% c 32.1% d 17.9% Question 15 a 42.9% b 32.1% c 14.3% d 10.7% Question 16 a 96.4% b 0% c 0%
- 8. d 3.6% Sheet1Gender1. 1. What is your age range?2. 2. What is your total household Income?3. 3. What is your marital status?4. 4. What is your highest level of education?5. 5. What type of advertisement is most influential for your buying behavior?6. 6. Which mode of advertisement makes you feel less inclined to buy a brand or product?7. 7.How many hours per week do you spend on social media?8. 8. How influential is social media to you when it comes to making a purchase?9. 9. How many days a week on average do you watch TV?10. 10. Do you watch commercials?11. 11. How often have you purchased something after seeing a TV ad?12. 12. How likely are you to visit a chocolate candy shop that you saw a billboard for while driving?13. 13. How often do you visit a store’s website after seeing an ad on social media?14. 14. Do web pages influence your purchasing decision?15. 15. How likely are you to use coupons if they were made readily available to you via a web page?16. 16. Which search engine would you use to find a store?Femaleb. 25-34a. under $30,000b. marriedd. masters/PhD or abovec. TV adsb. social mediad. 12+c. not very influentialc. 4-5a.Yesb. somewhat oftenb. somewhat likelyc. rarelyd. not at alla. extremely likelya. GoogleMaleb. 25-34c. $50,000-$70,000a. singlec. bachelor’s degreed. Web pagec. TV adsc. 8-11b. somewhat influentialb. 2-3a.Yesc. rarelyc. rarelyb. somewhat oftena. most timesb.somewhat likelya. GoogleMaleb. 25-34a. under $30,000b. marriedb. some college/technical schoolc. TV adsd. Web pagesa. 0-3c. not very influentialc. 4-5a.Yesb. somewhat oftend. not at allb. somewhat oftenc. rarelyb. somewhat likelya. GoogleMaleb. 25-34a. under $30,000a. singlec. bachelor’s degreea. billboardc. TV adsd. 12+c. not very influentiald. 6-7b. Noc. rarelyc. rarelyc.
- 9. rarelyc. rarelyb. somewhat likelya. GoogleMaleb. 25- 34a. under $30,000a. singled. masters/PhD or abovec. TV adsa.billboardd. 12+a. extremely influentialc. 4-5a. Yesa. very oftenc. rarelyc. rarelya. most timesc. rarelya. Googled. 45-54d. $80,000+a. singled. masters/PhD or aboved. Web pagea. billboardb. 4- 7c. not very influentialc. 4-5b. Nob. somewhat oftenc. rarelyb. somewhat oftenb. some timesa. extremely likelya. GoogleMaleb. 25-34a. under $30,000a. singleb. some college/technical schoolc. TV adsc. TV adsd. 12+c. not very influentiald. 6-7a.Yesb. somewhat oftenb. somewhat likelyb. somewhat oftenb. some timesd. not at alla. GoogleMaleb. 25-34a. under $30,000a. singlec. bachelor’s degreeb. social mediaa. billboardd. 12+c. not very influentiald. 6-7b. Nod. not at alld. not at alld. not at alld. not at alld. not at alla. GoogleFemalee. 55+d. $80,000+b. marriedc. bachelor’s degreec. TV adsa. billboarda. 0-3b. somewhat influentiald. 6-7a.Yesb. somewhat oftend. not at allb. somewhat oftenb. some timesc. rarelya. GoogleFemaleb. 25-34a. under $30,000a. singlec. bachelor’s degreeb. social mediaa. billboardc. 8-11b. somewhat influentiala. 0-1a.Yesc. rarelyc. rarelyb. somewhat oftenb. some timesa. extremely likelya. GoogleFemaleb. 25-34c. $50,000-$70,000a. singlec. bachelor’s degreeb. social mediaa. billboardd. 12+c. not very influentialb. 2-3a.Yesc. rarelyd. not at allb. somewhat oftenc. rarelya. extremely likelya. GoogleFemaleb. 25-34b. $30,000-$50,000a. singlec. bachelor’s degreeb. social mediaa. billboardb. 4-7b. somewhat influentiala. 0-1b. Noc. rarelyb. somewhat likelyc. rarelyc. rarelya. extremely likelya. GoogleMaleb. 25-34a. under $30,000b. marriedc. bachelor’s degreed. Web pagea. billboarda. 0-3d. not at all influentiala. 0-1b. Noc. rarelyc. rarelyc. rarelyb. some timesb. somewhat likelya.
- 10. GoogleFemalec. 35-44c. $50,000-$70,000a. singlec. bachelor’s degreeb. social mediaa. billboardc. 8-11b. somewhat influentiald. 6-7b. Noc. rarelyd. not at allb. somewhat oftenb. some timesa. extremely likelya. GoogleFemaleb. 25-34a. under $30,000a. singleb. some college/technical schoolc. TV adsd. Web pagesa. 0-3c. not very influentialc. 4-5a.Yesb. somewhat oftena. extremely likelyd. not at alld. not at alla. extremely likelya. GoogleFemalea. 18-24a. under $30,000a. singlec. bachelor’s degreec. TV adsd. Web pagesb. 4-7c.not very influentialb. 2-3a.Yesb. somewhat oftenc. rarelyd. not at alld. not at alla. extremely likelya. GoogleFemalee. 55+c. $50,000-$70,000b. marriedb. some college/technical schoolc. TV adsb. social mediaa. 0-3c.not very influentiald. 6-7a.Yesb. somewhat oftenb. somewhat likelyc. rarelyc. rarelyb. somewhat likelya. GoogleFemaleb. 25-34b. $30,000- $50,000a. singlec. bachelor’s degreed. Web pagec. TV adsb. 4-7b. somewhat influentiala. 0-1b. Noc. rarelyb. somewhat likelyb. somewhat oftenb. some timesa. extremely likelya. Googled. 45-54d. $80,000+b. marriedb. some college/technical schoolc. TV adsa. billboarda. 0-3c.not very influentialb. 2-3a.Yesc. rarelyd. not at allc. rarelyb. some timesb. somewhat likelya. Googlee. 55+b. $30,000-$50,000b. marrieda.high schoolc. TV adsb. social mediaa. 0-3d. not at all influentialc. 4-5a.Yesc. rarelyc. rarelyc. rarelyd. not at allb. somewhat likelya. Googlec. 35- 44b. $30,000-$50,000c.divorcedb. some college/technical schoolc. TV adsa. billboarda. 0-3c.not very influentiald. 6-7b. Noc. rarelyc. rarelyb. somewhat oftenc. rarelyc. rarelya. Googlec. 35-44c. $50,000-$70,000a. singleb. some college/technical schoolb. social mediaa. billboardb. 4-7b. somewhat influentialb. 2-3b. Nod. not at alld. not at allb. somewhat oftenc. rarelya. extremely likelya. Googleb. 25-34b. $30,000-
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