Dax Lovegrove, Head of Business & Industry, WWF-UK Sustainability – New Business Models
The Ecological Recession
John Beddington’s  Perfect Storm
Source: WWF One Planet Business Report  High Impact Areas
Limits to Decoupling, EEA
Limits to Decoupling, Tim Jackson 130x improvement?
2% annual fuel efficiency goal while passenger traffic is expected to grow at 4.8% per year through 2036.  (ICAO) Demand for meat is forecast to rise by more than 55% between 1997 and 2020 and to double by 2050. (IFPRI) Global demand for major grains, such as maize, rice, and wheat, is to increase by nearly 48% from 2000-2025 and by 70% between 2000 and 2050. (IFPRI) Global use of gas rises by more than 50% from 2010 levels to account for ¼ of global energy demand by 2035, but with over 3.5°C warming.  (IEA, Golden Age of Natural Gas). After a dip caused by the financial crisis in 2009, 2010 CO 2  ended 5% up from the previous record in 2008. (IEA) CO 2 Future Scenarios
EJ/a The Energy Report – supply & demand-side action
The Food Report – supply & demand-side action
New business models are needed….
 
 
 
Going much further towards a green economy…. How to;  dematerialise? drive carbon-free energy? embrace waste-free goods?  Are newcomers running between the slow feet of big business?
Green Game Changers  -   dematerialisation www.wwf.org.uk/innovation
Green Game Changers  – Carbon-free
Green Game Changers  - waste-free www.wwf.org.uk/innovation
How do we create a climate for innovation?

Sustainability New Business Models

  • 1.
    Dax Lovegrove, Headof Business & Industry, WWF-UK Sustainability – New Business Models
  • 2.
  • 3.
    John Beddington’s Perfect Storm
  • 4.
    Source: WWF OnePlanet Business Report High Impact Areas
  • 5.
  • 6.
    Limits to Decoupling,Tim Jackson 130x improvement?
  • 7.
    2% annual fuelefficiency goal while passenger traffic is expected to grow at 4.8% per year through 2036. (ICAO) Demand for meat is forecast to rise by more than 55% between 1997 and 2020 and to double by 2050. (IFPRI) Global demand for major grains, such as maize, rice, and wheat, is to increase by nearly 48% from 2000-2025 and by 70% between 2000 and 2050. (IFPRI) Global use of gas rises by more than 50% from 2010 levels to account for ¼ of global energy demand by 2035, but with over 3.5°C warming. (IEA, Golden Age of Natural Gas). After a dip caused by the financial crisis in 2009, 2010 CO 2 ended 5% up from the previous record in 2008. (IEA) CO 2 Future Scenarios
  • 8.
    EJ/a The EnergyReport – supply & demand-side action
  • 9.
    The Food Report– supply & demand-side action
  • 10.
    New business modelsare needed….
  • 11.
  • 12.
  • 13.
  • 14.
    Going much furthertowards a green economy…. How to; dematerialise? drive carbon-free energy? embrace waste-free goods? Are newcomers running between the slow feet of big business?
  • 15.
    Green Game Changers - dematerialisation www.wwf.org.uk/innovation
  • 16.
    Green Game Changers – Carbon-free
  • 17.
    Green Game Changers - waste-free www.wwf.org.uk/innovation
  • 18.
    How do wecreate a climate for innovation?