Copyrighted Material
The following presentation was prepared by UrbanGreen ® of
San Francisco, CA for presentation in Honolulu District Council
Cop
of ULI on 11 December 2012

This copy of the presentation is shared to advance discussion of
sustainability and more responsible development patterns. Reuse
- in whole or in part - of any or all parts of this presentation
should be requested prior to use. The author reserves the right
to grant reuse permission based purpose.

Permission can be obtained by contacting Jim Heid at
jim@urbangreen.net
Urban	
  Land	
  Ins+tute	
  |	
  	
  11	
  
December	
  2011	
  
	
  

Trends
Shaping
Sustainable
Land Use in
the Next
Decade
Jim Heid, FASLA



©	
  All	
  Rights	
  Reserved,	
  	
  
UrbanGreen	
  	
  2012	
  
01 Why Are We Here?
The ‘Ecological Cliff’



                                                                   	
  




h@p://livingplaneDundcom.site.securepod.com/it/publ_lpr.aspx	
  
Seismic Human Trajectory



                                                                  	
  




h@p://www.peopleandplanet.net/?lid=25993&topic=26&sec+on=33	
  
A Disrupted Industry


 Do Real Estate?                      Shape the Built
                               	
     Environment?
 “..all land and                      “ manmade
 improvements                         surroundings that
 that are                             provide the setting
 immovable”                           for human activity ”
                                      Wikipedia
 Webster’s Dictionary



                        	
                        	
  
02 Where Have We Been
“Sustainable development is a
journey, not a destination.”
Sustainability 1.0:
1987 – 1995

DEFINING
ü  Principles	
  and	
  Pla+tudes	
  
ü  Theories	
  and	
  White	
  Papers	
  
ü  The	
  Call	
  to	
  Ac+on	
  
	
  
“Sustainable development is
development that meets the needs of
the present without compromising the
ability of future generations to meet
their own needs.”

Bruntland	
  Commission,	
  1987	
  	
  
Sustainability 2.0:
1996 – 2005

ORGANIZING
ü  Checklists	
  and	
  Ra+ng	
  Methods	
  
ü  The	
  Arms	
  Race	
  for	
  Bragging	
  Rights	
  
ü  Technology	
  and	
  Added	
  Cost	
  
	
  
RANGE	
  OF	
  ESTIDAMA	
  

   Envisions	
                 Defines	
  and	
  Measures	
                  Informs	
  

                                                                                          Conserva9on	
  

                    	
                                                                    Development	
  
                                                                                           Guidelines	
  




                                                                                              Urban	
  	
  
                                                                                              Braille	
  



                                             +	
  
2030	
  Plans	
  


                                                                                            Roofscapes	
  
                                                                                            Guidelines	
  




                                                                                            Streetscape	
  
                                                                                               Design	
  	
  
                           Development	
             Pearls	
  Design	
                       Manual	
  
                              Code	
                   System	
  
So…..what really matters?



                     	
  
LEED Registered Projects By State
 7,000	
  



 6,000	
  

                                                                                          Projects	
  Per	
  Capita	
  
 5,000	
                                                              	
                  	
  
                                                                                          Hawai’i:            	
  2.23	
  
                                                                                          Oregon:	
           	
  2.11	
  
 4,000	
  



 3,000	
  
                                                                                          Washington: 	
  1.93	
  
                                                                                          California:	
   	
  1.69	
  
 2,000	
                                                                                  	
  
                                                                                          (per	
  10,000	
  Popula+on)	
  
                                                                                          Source:	
  UrbanGreen	
  
 1,000	
  
                                                                                          	
  
       0	
  
                       California	
     Oregon	
     Washington	
            Hawaii	
  

               Source:	
  USGBC	
  
Sustainability 3.0:
2005-2010

MEASURING
ü  Carbon	
  as	
  the	
  IRR	
  of	
  Sustainability	
  
ü  Tes+ng	
  ROI	
  Against	
  Benefits	
  
ü  Black	
  Box	
  Evalua+on	
  Methods	
  
h@p://images.sciencedaily.com	
  
Connecting the dots.



                       	
  
Sustainability 4.0:
2010+

CONNECTING
ü  Stacking	
  Ac+ons	
  Yield	
  Big	
  Benefits	
  
ü  Invisible	
  Sustainability	
  	
  
ü  What	
  Works	
  and	
  Is	
  Livable	
  
Seeing The Whole
Streets and Stormwater
Density and GHG
Obesity and Community Form




Source:	
  Centers	
  for	
  Disease	
  Control	
  
Singular Definition to Integrated Hallmarks

  Contributes to the environment, region and surrounding communities;
  Healthy systems, natural and man-made;
  Inter-generational and demographically diverse;                                         	
  
  Carbon neutral at a minimum, carbon negative at best;
  Memorable and enduring quality of place;
  Evolutionary framework that is flexible and adaptable;
  Economically successful – both community and enterprise;
  Evolves governance from the community;
  Openly shares lessons, so others can build on its success.



   Source:	
  UrbanGreen	
  for	
  the	
  Urban	
  Land	
  Ins+tute	
  Tradi+on	
  PAS,	
  2008	
  
“….if we are to remain competitive
into the 21st century, we must learn to
think in new ways, to ask new
questions, and seek new responses to
the emerging issues that are shaping
the industry.
The Ecology of Development, Urban Land Institute 1997
03   What Are We Learning?
#1:The Value Conundrum


Is There Value in
Sustainability?
“….there has been a Responsibility Value
Premium in offices, apartments and retail
caused by higher NOIs and/or lower cap
rates. Higher NOI was from higher rents,
occupancy, and/or lower expenses”


Gary Pivo | Jeffrey Fischer
Income, Value and Returns of Socially Responsible Office Properties
www.walkscore.com	
  




Source: Johnson Reid
Biggest Impediment? No Value
           Lack of Enterprise Leadership


           Current Economics of Industry


        Too Many Conflicting Standards


                Lack of End User Premium


Capital Providers do not Ascribe Value


       Regulators Make it Too Difficult

                                               0.0%	
     5.0%	
     10.0%	
     15.0%	
     20.0%	
     25.0%	
     30.0%	
  



 Source:	
  UrbanGreen	
  Index	
  V12.1	
  
Why Do It? To Add Value

                Branding Strategy

             Motivates our Team

           Required by Investors

             Entitlement Strategy

Required by Local Regulations

            Market Differentiator

           Improve Performance

                          Add Value

                                        0.0%	
     5.0%	
     10.0%	
     15.0%	
     20.0%	
     25.0%	
  



Source:	
  UrbanGreen	
  Index	
  V12.1	
  
Why Do It? To Add Value

            Branding Strategy


          Motivates our Team


        Required by Investors


         Entitlement Strategy
                                                                                       Hawaii
                                                                                       National
Required by Local Regulations


         Market Differentiator


        Improve Performance


                   Add Value

                                 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%
#2: The Regulatory Impediment:


How do we Make
Right – Easy?
The Cost of Misaligned Regulations




  Envisioning	
                       En+tlement	
                Execu+on	
  

                    Diminished Sustainability + Increased Costs
Biggest Impediment to Greater Adoption?
	

	

	

  Lack of Enterprise Leadership
	
  
            Current Economics of Industry
             	
                                                    	
                                                                                        Hawaii	
  
          Too Many Conflicting Standards                                                                                                                      Na+onal	
  



                    Lack of End User Premium


          Capital Providers do not Ascribe
                       Value


         Regulators Make it Too Difficult

                                                        0.0%	
            5.0%	
     10.0%	
     15.0%	
     20.0%	
     25.0%	
     30.0%	
     35.0%	
  



 Source:UrbanGreen	
  	
  Index	
  Volume	
  12.1	
  
New                  Solutions Requires New Models
	

	

	
  
                 	
  




Source:	
  Roadmap	
  for	
  the	
  Integrated	
  Design	
  Process,	
  BC	
  Green	
  Building	
  Roundtable	
  
#3: The Capital Gap


Is Reduced Risk in an
Uncertain Future
Worth Something?
Source:	
  CoreLogic/	
  Las	
  Vegas	
  Sun	
  
04 Trends Worth Knowing
Some Common Themes

               Now	
                                                   Then	
  
         Thriving	
  	
                       VS.	
  	
         Sustainable	
  
   Healthy	
  Community	
              	
     VS.	
         Planned	
  Community	
  
   Climate	
  Adapta+on	
                     VS.	
           Climate	
  Change	
  
  Mobility	
  +	
  Accessibility	
            VS.	
           Level	
  of	
  Service	
  
         Sharing	
  	
                        VS.	
               Owning	
  
          Facilita+ng	
                       VS.	
               Developing	
  
Trend One: Changing How We Think:



Sharing
Everything
Going Beyond the Box




Source:	
  h@p://daily.sightline.org/2009/03/18/char+ng-­‐how-­‐ci+es-­‐are-­‐greener/	
  
The Search for Something Deeper..
Sharing Everything – Regional Collaboration

                     	
  
Sharing Everything – Partnerships

                     	
  
Sharing Everything – Development Risk

                                        	
  

 HOPE SF Principles:
 1.  Ensure No Loss of Public Housing
 2. Create an Economically Integrated Community
 3. Maximize the Creation of New Affordable Housing
 4. Involve Residents in the Highest Levels of Participation in Entire Project
 5. Provide Economic Opportunities Through the Rebuilding Process
 6. Integrate Process with Neighborhood Improvement Revitalization Plans
 7. Create Environmentally Sustainable and Accessible Communities
 8. Build a Strong Sense of Community.
 	
  	
  	
  	
  	





Image	
  Credit:	
  Bridge	
  Housing	
  –	
  Van	
  Meter	
  Williams	
  Pollack	
  
Sharing Everything - Housing



                               	
  




 h@p://www.cohousing.org	
  
Sharing Everything – Transportation


                     	
  
Sharing Everything - Offices



                       	
  




h@p://wework.com	
  
Sharing Everything = Living Smaller




h@p://www.smartspace.net/loca+ons/soma/	
  
Sharing Everything – Social Space




     Source:	
  Panoramic	
  Interests	
  
Trend Two: Communicating Results



More + Complex
Information
Measuring Greenhouse Gas


                  	
  
Measuring Building Performance


                    	
  
Measuring Behavior

   “….	
  CycleTracks uses smartphone
                       	
  
   GPS support to record users' bicycle
   trip routes and times, and display
   maps of their rides, in order to help
   transportation planners make
   informed decisions about bicycle use
   in the community…..”

  h@p://www.sfcta.org/content/category/12/97/483/	
  
Trend Three: Integrating What We Do



Soft + Squishy
Matters
“….we are not in the home building
business, we are in the human habitat
business.”
John Knott, CEO Noisette
Emergence of the Food Desert


                    	
  
Farmer’s Markets as one Solution


                      	
  




Source:	
  USDA	
  
CSA’s and Community Gardens



                  	
  
Localizing the Food Connection
                     	
  
Making Food an Experience
                   	
  
Placemaking with Food
                   	
  
Changing Lives with Food
                    	
  
“UrbanGreen® is dedicated to real estate development
as a constructive endeavor that positively shapes the
urban, rural and human environment.”

	
  
	
  
	
  

Questions? Comments? | jim@urbangreen.net
	
  


                           	
  
Protected Presentation Content


The	
  following	
  presenta+on	
  was	
  prepared	
  by	
  UrbanGreen	
  ®	
  of	
  San	
  
Francisco,	
  CA	
  for	
  presenta+on	
  at	
  the	
  Missouri	
  Area	
  Regional	
  Council	
  
on	
  2	
  May	
  2012.	
  
	
  
Permission	
  to	
  reuse	
  any	
  or	
  all	
  parts	
  of	
  this	
  presenta+on	
  should	
  be	
  
requested	
  before	
  reproducing,	
  extrac+ng	
  or	
  copying	
  –	
  in	
  whole	
  or	
  in	
  
part	
  –any	
  component	
  of	
  this	
  presenta+on.	
  	
  	
  
	
  
Permission	
  can	
  be	
  obtained	
  by	
  contac+ng	
  Jim	
  Heid	
  at	
  
jim@urbangreen.net	
  	
  

Trends Shaping Sustainable Land Use in the Next Decade

  • 1.
    Copyrighted Material The followingpresentation was prepared by UrbanGreen ® of San Francisco, CA for presentation in Honolulu District Council Cop of ULI on 11 December 2012 This copy of the presentation is shared to advance discussion of sustainability and more responsible development patterns. Reuse - in whole or in part - of any or all parts of this presentation should be requested prior to use. The author reserves the right to grant reuse permission based purpose. Permission can be obtained by contacting Jim Heid at [email protected]
  • 2.
    Urban  Land  Ins+tute  |    11   December  2011     Trends Shaping Sustainable Land Use in the Next Decade Jim Heid, FASLA ©  All  Rights  Reserved,     UrbanGreen    2012  
  • 3.
    01 Why AreWe Here?
  • 4.
    The ‘Ecological Cliff’   h@p://livingplaneDundcom.site.securepod.com/it/publ_lpr.aspx  
  • 5.
    Seismic Human Trajectory   h@p://www.peopleandplanet.net/?lid=25993&topic=26&sec+on=33  
  • 6.
    A Disrupted Industry Do Real Estate? Shape the Built   Environment? “..all land and “ manmade improvements surroundings that that are provide the setting immovable” for human activity ” Wikipedia Webster’s Dictionary    
  • 7.
  • 8.
    “Sustainable development isa journey, not a destination.”
  • 9.
    Sustainability 1.0: 1987 –1995 DEFINING ü  Principles  and  Pla+tudes   ü  Theories  and  White  Papers   ü  The  Call  to  Ac+on    
  • 10.
    “Sustainable development is developmentthat meets the needs of the present without compromising the ability of future generations to meet their own needs.” Bruntland  Commission,  1987    
  • 13.
    Sustainability 2.0: 1996 –2005 ORGANIZING ü  Checklists  and  Ra+ng  Methods   ü  The  Arms  Race  for  Bragging  Rights   ü  Technology  and  Added  Cost    
  • 15.
    RANGE  OF  ESTIDAMA   Envisions   Defines  and  Measures   Informs   Conserva9on     Development   Guidelines   Urban     Braille   +   2030  Plans   Roofscapes   Guidelines   Streetscape   Design     Development   Pearls  Design   Manual   Code   System  
  • 16.
  • 17.
    LEED Registered ProjectsBy State 7,000   6,000   Projects  Per  Capita   5,000       Hawai’i:  2.23   Oregon:    2.11   4,000   3,000   Washington:  1.93   California:    1.69   2,000     (per  10,000  Popula+on)   Source:  UrbanGreen   1,000     0   California   Oregon   Washington   Hawaii   Source:  USGBC  
  • 18.
    Sustainability 3.0: 2005-2010 MEASURING ü  Carbon  as  the  IRR  of  Sustainability   ü  Tes+ng  ROI  Against  Benefits   ü  Black  Box  Evalua+on  Methods  
  • 19.
  • 21.
  • 23.
    Sustainability 4.0: 2010+ CONNECTING ü  Stacking  Ac+ons  Yield  Big  Benefits   ü  Invisible  Sustainability     ü  What  Works  and  Is  Livable  
  • 24.
  • 25.
  • 26.
  • 27.
    Obesity and CommunityForm Source:  Centers  for  Disease  Control  
  • 28.
    Singular Definition toIntegrated Hallmarks Contributes to the environment, region and surrounding communities; Healthy systems, natural and man-made; Inter-generational and demographically diverse;   Carbon neutral at a minimum, carbon negative at best; Memorable and enduring quality of place; Evolutionary framework that is flexible and adaptable; Economically successful – both community and enterprise; Evolves governance from the community; Openly shares lessons, so others can build on its success. Source:  UrbanGreen  for  the  Urban  Land  Ins+tute  Tradi+on  PAS,  2008  
  • 29.
    “….if we areto remain competitive into the 21st century, we must learn to think in new ways, to ask new questions, and seek new responses to the emerging issues that are shaping the industry. The Ecology of Development, Urban Land Institute 1997
  • 30.
    03 What Are We Learning?
  • 31.
    #1:The Value Conundrum IsThere Value in Sustainability?
  • 32.
    “….there has beena Responsibility Value Premium in offices, apartments and retail caused by higher NOIs and/or lower cap rates. Higher NOI was from higher rents, occupancy, and/or lower expenses” Gary Pivo | Jeffrey Fischer Income, Value and Returns of Socially Responsible Office Properties
  • 33.
  • 34.
    Biggest Impediment? NoValue Lack of Enterprise Leadership Current Economics of Industry Too Many Conflicting Standards Lack of End User Premium Capital Providers do not Ascribe Value Regulators Make it Too Difficult 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   Source:  UrbanGreen  Index  V12.1  
  • 35.
    Why Do It?To Add Value Branding Strategy Motivates our Team Required by Investors Entitlement Strategy Required by Local Regulations Market Differentiator Improve Performance Add Value 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   Source:  UrbanGreen  Index  V12.1  
  • 36.
    Why Do It?To Add Value Branding Strategy Motivates our Team Required by Investors Entitlement Strategy Hawaii National Required by Local Regulations Market Differentiator Improve Performance Add Value 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
  • 37.
    #2: The RegulatoryImpediment: How do we Make Right – Easy?
  • 38.
    The Cost ofMisaligned Regulations Envisioning   En+tlement   Execu+on   Diminished Sustainability + Increased Costs
  • 39.
    Biggest Impediment toGreater Adoption? Lack of Enterprise Leadership   Current Economics of Industry     Hawaii   Too Many Conflicting Standards Na+onal   Lack of End User Premium Capital Providers do not Ascribe Value Regulators Make it Too Difficult 0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   Source:UrbanGreen    Index  Volume  12.1  
  • 40.
    New Solutions Requires New Models     Source:  Roadmap  for  the  Integrated  Design  Process,  BC  Green  Building  Roundtable  
  • 41.
    #3: The CapitalGap Is Reduced Risk in an Uncertain Future Worth Something?
  • 42.
  • 44.
  • 45.
    Some Common Themes Now   Then   Thriving     VS.     Sustainable   Healthy  Community     VS.   Planned  Community   Climate  Adapta+on   VS.   Climate  Change   Mobility  +  Accessibility   VS.   Level  of  Service   Sharing     VS.   Owning   Facilita+ng   VS.   Developing  
  • 46.
    Trend One: ChangingHow We Think: Sharing Everything
  • 47.
    Going Beyond theBox Source:  h@p://daily.sightline.org/2009/03/18/char+ng-­‐how-­‐ci+es-­‐are-­‐greener/  
  • 48.
    The Search forSomething Deeper..
  • 49.
    Sharing Everything –Regional Collaboration  
  • 50.
    Sharing Everything –Partnerships  
  • 51.
    Sharing Everything –Development Risk   HOPE SF Principles: 1.  Ensure No Loss of Public Housing 2. Create an Economically Integrated Community 3. Maximize the Creation of New Affordable Housing 4. Involve Residents in the Highest Levels of Participation in Entire Project 5. Provide Economic Opportunities Through the Rebuilding Process 6. Integrate Process with Neighborhood Improvement Revitalization Plans 7. Create Environmentally Sustainable and Accessible Communities 8. Build a Strong Sense of Community.
  • 52.
              Image  Credit:  Bridge  Housing  –  Van  Meter  Williams  Pollack  
  • 53.
    Sharing Everything -Housing   h@p://www.cohousing.org  
  • 54.
    Sharing Everything –Transportation  
  • 55.
    Sharing Everything -Offices   h@p://wework.com  
  • 56.
    Sharing Everything =Living Smaller h@p://www.smartspace.net/loca+ons/soma/  
  • 57.
    Sharing Everything –Social Space Source:  Panoramic  Interests  
  • 58.
    Trend Two: CommunicatingResults More + Complex Information
  • 59.
  • 60.
  • 61.
    Measuring Behavior “….  CycleTracks uses smartphone   GPS support to record users' bicycle trip routes and times, and display maps of their rides, in order to help transportation planners make informed decisions about bicycle use in the community…..” h@p://www.sfcta.org/content/category/12/97/483/  
  • 62.
    Trend Three: IntegratingWhat We Do Soft + Squishy Matters
  • 63.
    “….we are notin the home building business, we are in the human habitat business.” John Knott, CEO Noisette
  • 64.
    Emergence of theFood Desert  
  • 65.
    Farmer’s Markets asone Solution   Source:  USDA  
  • 66.
  • 67.
    Localizing the FoodConnection  
  • 68.
    Making Food anExperience  
  • 69.
  • 70.
  • 71.
    “UrbanGreen® is dedicatedto real estate development as a constructive endeavor that positively shapes the urban, rural and human environment.”       Questions? Comments? | [email protected]    
  • 72.
    Protected Presentation Content The  following  presenta+on  was  prepared  by  UrbanGreen  ®  of  San   Francisco,  CA  for  presenta+on  at  the  Missouri  Area  Regional  Council   on  2  May  2012.     Permission  to  reuse  any  or  all  parts  of  this  presenta+on  should  be   requested  before  reproducing,  extrac+ng  or  copying  –  in  whole  or  in   part  –any  component  of  this  presenta+on.         Permission  can  be  obtained  by  contac+ng  Jim  Heid  at   [email protected]