Sustaining Your Brand
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This document discusses how to sustain your brand over time. It emphasizes the importance of continually connecting with others through authentic storytelling with artistic vision. The document outlines different roles people play in building relationships, from producers who focus on creative competence to advisers who coordinate activities. It encourages leaders to develop skills like presence, undivided attention, and acting as the company's number one brand ambassador. The document concludes by listing references that were consulted.
Sustaining Your Brand
- 1. SUSTAINING YOUR BRAND DR. ROBIN YAP, MSc, LLB, DM, CTDP Managing Partner, Centre for Social Learning and Research | Professor, Centre for Business, George Brown College
- 2. BRAND WAVES 2 OBJECT IDEA EXPERIENCE RELATIONSHIP
- 3. maximal adaptability model of stress and performance https://goo.gl/eGIWkZ
- 4. Extension of the maximal adaptability model with the stress dimension differentiated into two dimensions of task characteristics https://goo.gl/eGIWkZ
- 6. Old stories are like old friends, she used to say. You have to visit them from time to time. Storm of Swords (Book 3, Game of Thrones) 6 YOUR ROLE IS TO CONTINUALLY BE CONNECTED Be an Authentic Storytellerwith Artistic Vision
- 7. Top 10 Social Networks (2016) 7 eBusiness MBA Online
- 8. •(2010) BP CEO Mr. Hayward on TV said “There’s no one who wants this thing over more than I do. You know, I’d like my life back.” •He said: “I apologise, especially to the families of the 11 men who lost their lives in this tragic accident.“ 8 I want my life back
- 9. PRESENCE UNDIVIDED ATTENTION WHOLENESS EMOTIONS ARE CONTAGIOUS RESONANCE EXTRAVERSION Insatiable Curiosity DIY Mindset “Bias for Action” Relentless Givers Company’s #1 Brand Ambassador Lead with an OPEN Mindset
- 10. Building your relationships Adviser Architect AnalystRecipient Distributor Producer 10 STRATEGIC & ORGANIZATIONAL PERSONAL Producer: Creative Competence Distributor: Understand how messages go viral Recipient: Make sense of the noise through intelligent filtering Adviser: Channel and Coordinate activities within span of control Architect: Balance vertical accountability and horizontal collaboration Analyst: Understand cultural and behavioural impact Adapted from McKinsey Quarterly February 2013Dr. Robin Yap | @robinyap on Twitter | Yap with Dr. Yap on YouTube
- 11. Make sure I read an HBR article or watch a TED video every week Create an opportunity for my team to share knowledge … and and follow up on their learning Give my time as a mentor or a coach to at least 1-2 novice learning professionals every 6 months I will get media trained so I can respond to any media related questions about my company I welcome suggestions with my team on how we can be better at our learning strategies and solutions PRESENCE UNDIVIDED ATTENTION WHOLENESS EMOTIONS ARE CONTAGIOUS RESONANCE EXTRAVERSION Insatiable Curiosity DIY Mindset Bias for action Relentless Givers Company’s #1 brand ambassador Lead with an open mindset PPT DECK FOUND ON SLIDESHARE ProducerDistributorRecipientAnalystArchitectAdviser
- 12. References 12 Research • Szalma, J. and Hancock, P. (2011). Noise Effects on Human Performance: A Meta-Analytic Synthesis. Psychological Bulletin. American Psychological Association, 137 (4), 682– 707 • Coiné, T. & Babbitt, M. (February 2014) The 7 Attributes of CEOs Who Get Social Media. Harvard Business Review. • Pillay, S. (2016) How leaders connect with their teams. Harvard Business Review. Books and Articles • Boncheck, M. & France, C. (2016) Build Your Brand as a Relationship, Harvard Business Review. • Davis, J. (2015) Two Awesome Hours: Science- Based Strategies to Harness Your Best Time and Get Your Most Important Work Done. HarperOne, New York. • Ellering, N. (April 13, 2016) What 16 Studies Say About The Best Times To Post On Social Media. • Edinger, S. (2012) Three Ways Leaders Make Emotional Connections. Harvard Business Review. Whitepapers • Deiser, R. & Sylvain, N. (February, 2013). Six social-media skills every leader needs. McKinsey Quarterly. https://goo.gl/96ugq • What makes an authentic leader? Forbes, 2015 https://goo.gl/viykO • How background noise affects your performance Fast Company, 2015, https://goo.gl/YTlXpG
- 13. Thank You For Attending! [email protected] @ROBINYAP Yap with Dr. Yap