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SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi Wilson
The document discusses how to leverage LinkedIn as a platform for professional networking and content sharing. It provides statistics on LinkedIn's large user base and usage. It then gives recommendations for companies to build their LinkedIn presence through Company Pages and engaging followers. It also provides tips for individuals to optimize their LinkedIn profiles and generate high quality, engaging content that can be shared.
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SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi Wilson
- 2. Yumi Wilson Trainerand evangelist, Corporate Communications LinkedIn Leveraging Linkedin
- 3. 313M members worldwide >2 new members per second 84M monthly unique visitors
- 4. Source: Mindset DivideResearch, TNS, September 2012. Personal Networks Professional Networks Career info Updates on brands Industry trends Info on friends Info on personal interests Entertainment updates 1 2 3 “Spend Time” “Invest Time” Top 3 content types expected on each network Professional mindset is ideal for brand education and content
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- 6. Strengthen your CompanyPage Professionals who have opted-in to a relationship with your company Build a direct communications channel to those most interested in your business Recruit more through paid, owned and earned channels Ensure follower quality through advanced targeting Invest only when a member takes action Engage them via: - Free Company Updates - Sponsored Updates - API experiences and more
- 7. What makes goodcontent? 98% higher comment rate when including an image 75% higher share rate when links to YouTube videos play directly in LI feed 2× engagement when including a link
- 8. The updates thatget the most action Fun facts and quotes Employment branding and career opportunities Tips and best practices Company branding: inside looks and interviews
- 9. Encourage your biggestfans to optimize 70% More likely to engage with your posts
- 10. Slideshare: Tell visualstories in stream Tip: Slideshare has major SEO ranking impact
- 11. The definitive professionalpublishing platform Knowledge Groups SlideShare Influencers Pulse
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- 15. Represent your brand and your corporate brand
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- 17. Professional names Usea professional looking photo Optimize your location and industry Professional headline Customize your Profile URL Expand upon your headline and support it Show examples of your work Simple ways to optimize your profile Manage your endorsements Add projects, test scores, courses, patents, certifications and volunteering/causes Make yourself contactable
- 18. Creating a greatprofile
- 19. Share your insighton LinkedIn
- 20. Content is ourcore 7X more engagement with content vs. jobs JOBS CONTENT
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- 22. Check out whatresonates
- 23. Encourage executives toshare and like
- 24. Encourage employees toshare & like
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- 26. Limitless Global ReachPotential
- 27. Content Best PracticesStart a conversation
- 28. Content Best PracticesWrite a great headline
- 29. Writing a greatheadline Clear beats clever Don’t trick your readers Use the friend test
- 30. Content Best PracticesAdd a photo at the top of your post
- 31. Content Best PracticesEmbed YouTube videos and SlideShare content KATIE IS LOOKING FOR A BETTER EXAMPLE
- 32. Additional tips forproducing great content Keep your voice authentic Write about what you know & what you’re passionate about Keep your posts focused – don’t try to cover too much in one post Express your opinion, but remember it’s tied to your professional identity
- 33. How do Iget more followers? Share & Tweet your post (tag @LinkedInPulse) Share your post on your LinkedIn Company Page Share your posts on your blog, newsletters, and more Follow @LinkedInPulse on Twtitter
- 34. ©2014 LinkedIn Corporation.All Rights Reserved.