Swimming upstream
Jamie LaRue, Director
Douglas County Libraries (CO)
<jlarue@dclibraries.org>

                                1
Library as last link:
  - Author
     - Agent
        - Publisher
          - Distributor
             - Reviewer
               - Library
                  - Reader




                             2
Change   3
Technology                  Economics
• Design (EPUB, Sigil,      • Sell for $40,
  Booktype)                   make $4
• Distribution = Internet   • Sell for $9.99,
  (web page, ftp, email,      make $7
  Dropbox)




Result?
Explosion of writing                            4
In 2010:

New commercial titles: ~300,000

Non-traditional: 2.7 million

Small/independent: 290,000

Self-published: ~300,000

Big 5: not so important?          5
Theft         • DRM



              • Amazon  drives cost down
Pricing
              • Agency pricing  drives cost up
              • Variable pricing

Irrelevancy




Threats                                       6
21st century problem: how to find the book. “Discoverability.”   7
• Add Value    • Die




Where we are           8
Reader: I want it now
(but don’t own it anymore)   9
Publisher | distributor
lock it up                10
The Big 5 (51% of USA publishing):

* HarperCollins: buy again at 26 uses

* Random House: 3-5 times the price

* Penguin (now owned by RH): wait for 6
months, get 1 year

* Macmillan, Simon and Schuster, Hachette: not
available at any price

So libraries now look to new publishers.         11
New publisher models:
* Smashwords.com – digital publishing
     (85% to author)

* Unglue.it – set it free

* Publishing partnership with library   12
• Reviewers – blueinkreview.com
 • Libraries
   • Agents (international rights?)
     • Authors (Creative Commons, gifts)



And the rest…                              13
DCL Model   14
15
Evoke.cvlsites.org   16
17
18
Questions?   19

Swimming upstream russia

  • 1.
    Swimming upstream Jamie LaRue,Director Douglas County Libraries (CO) <[email protected]> 1
  • 2.
    Library as lastlink: - Author - Agent - Publisher - Distributor - Reviewer - Library - Reader 2
  • 3.
  • 4.
    Technology Economics • Design (EPUB, Sigil, • Sell for $40, Booktype) make $4 • Distribution = Internet • Sell for $9.99, (web page, ftp, email, make $7 Dropbox) Result? Explosion of writing 4
  • 5.
    In 2010: New commercialtitles: ~300,000 Non-traditional: 2.7 million Small/independent: 290,000 Self-published: ~300,000 Big 5: not so important? 5
  • 6.
    Theft • DRM • Amazon  drives cost down Pricing • Agency pricing  drives cost up • Variable pricing Irrelevancy Threats 6
  • 7.
    21st century problem:how to find the book. “Discoverability.” 7
  • 8.
    • Add Value • Die Where we are 8
  • 9.
    Reader: I wantit now (but don’t own it anymore) 9
  • 10.
  • 11.
    The Big 5(51% of USA publishing): * HarperCollins: buy again at 26 uses * Random House: 3-5 times the price * Penguin (now owned by RH): wait for 6 months, get 1 year * Macmillan, Simon and Schuster, Hachette: not available at any price So libraries now look to new publishers. 11
  • 12.
    New publisher models: *Smashwords.com – digital publishing (85% to author) * Unglue.it – set it free * Publishing partnership with library 12
  • 13.
    • Reviewers –blueinkreview.com • Libraries • Agents (international rights?) • Authors (Creative Commons, gifts) And the rest… 13
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.

Editor's Notes

  • #3 In distribution chain. Authors – Agent – Publisher (acquisitions, editing, copyeditor, indexer, designer, cover art, printing and distribution, marketing) – Distributor – Reviewer – Library - Reader