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Swiss International Hotels & Resorts Company Profile - 2014
Swiss International is an international hotel brand known for its Swiss quality and values. It has three hotel brands - Royal Swiss (luxury), Swiss International Hotels (upscale), and Swiss Spirit Inns (midscale). The company uses consistent concepts for food/beverage, meetings, and facilities across its hotels. It focuses on quality assurance, training personnel via its business school, and using a powerful reservation system. The company aims to expand in Asia, Europe, and Africa by offering partners a globally recognized brand with local flexibility.
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Swiss International Hotels & Resorts Company Profile - 2014
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- 2. www.swissinternationalhotels.com 2 3CompanyInformation www.swissinternationalhotels.com Company Information CONTENT INTRODUCTION Introduction The Company The Board and Management Committee Mission/Vision/Values International Quality, Local Affinity The Brands The Concepts Marketing and Distribution Why choose Swiss International? Business School Global and Future Presence Contact us Dear Reader, elcome to Swiss International. We appreciate your interest in our hotels & resorts and we look forward that this visit may lead to more visits. Swiss International’s roots are obviously in Switzerland, which is worldwide known for its quality and precision. In our hotels we have translated the “Swiss-ness” into 8 characteristics, which we aim to have integrated into how we offer Hospitality to all our guests and travel partners. The same applies to how we conduct our business, also according to our 8 values. These are: Sustainable Ethical Efficient Innovative Anticipating Courteous Accurate Committed Our hotels are located in urban areas or in top quality resort locations. From the shores of Europe to the shores of China from Africa to the Middles East, you will be able to appreciate Swiss Hospitality. We are great believers in offering consistent quality levels. That’s why we work with concepts and systems. That applies to our hotels, be it the luxury Royal Swiss hotels, the upscale Swiss International Hotels or the surprising hospitality at our mid-market Swiss Spirit Inns, Hotels & Suites. The same applies to our restaurants, bars, meetings and events spaces and our leisure facilities. They are all branded and based on well designed concepts. We certainly hope that you will enjoy them. We look forward seeing you in one of our hotels or resorts! With best personal regards, Henri (Hans) W.R. Kennedie CEO & Managing Director W 03 05 16 28 32 04 09 13 24 30 42 44
- 3. www.swissinternationalhotels.com 4 5CompanyInformation www.swissinternationalhotels.com Company Information THE COMPANY The Board & The Management Committee The inception of Swiss International lies back in the 80’s, when an association was created by and for Swiss hoteliers elites and graduates of Swiss hotel schools. The initial purpose of the company was to form a “brotherhood of Swiss hoteliers” around the world with social contact and exchange as the main benefits. Throughout the years more hoteliers saw the opportunity to generate some financial benefits from the organization. Swiss International Hotels then evolved into a hotel consortium, where next to the brand, sales, marketing, reservation and support services were offered. In 2010, the present holding Swiss International Hospitality Commons was created and the strategy changed to exploit the chain Swiss International as a real hotel brand rather than as an association. The company offers license arrangements for hotels and management services, ranging from full Operational Management, Technical Services, HR Management, Marketing, Sales, Revenue management, SEO and Distribution Management. Swiss International has recently moved its Global Operations Centre from Gland, Switzerland to Ras Al Khaimah in the United Arab Emirates, because of the proximity to the fast developing markets such as the Middle East,Africa and Asia. Henri Kennedie Chairman & CEO Mr. Henri (Hans) W.R. Kennedie is a Dutch native with over 30 years of experience in the international hotel industry. He worked as CEO for Golden Tulip from 2002 till 2009 and now since 2010 for Swiss International. He has worked on all continents of the globe and is heading the international expansion of the Company. Next to Hans, the Board consists of one Non-Executive Director and one Non- Executive Chief Financial Officer. The day-to-day operational matters are in the hands of the Management Committee, which consists of 5 members. Ras Al Khaimah
- 4. www.swissinternationalhotels.com 6 7CompanyInformation www.swissinternationalhotels.com Company Information Anne Cheseaux Managing Director Swiss Establishments To accelerate the growth and expansion, as well as the quality and genuinity of Swiss International, the Board created the International Management Council (IMC). The Council meets twice a year to discuss development and management system. Sabine von Niederhausern Director of Business Administration Alexander Richards Chief Business Development Officer Marco Vrijburg Chief Financial Officer (Non-Exec.) John G. Henry Director of Projects & Planning International management council Hans Woerlee Managing Director Benelux Amsterdam Anthony Betts Managing Director Turkey & Balkans Istanbul William Bauer Director Business Development Turkey & Balkans Istanbul Roberto Mancini Joint Managing Director Italy & Malta Rome Paolo Argilli Joint Managing Director Italy & Malta Rome Laszlo Kele Managing Director Switzerland Montreux The Board & The Management Committee
- 5. www.swissinternationalhotels.com 8 9CompanyInformation www.swissinternationalhotels.com Company Information Sofiane Ghorbel Managing Director North Africa Tunis Anasse EL Guermai Managing Director Morroco Marrakech Africa and Asia Wasiu Babalola Managing Director Western Africa Lagos Benjamin Yan Chairman & CEO Greater China Xiamen Abrar Faisal Managing Director Bangladesh Dhakka Anupam Narayan Chairman & CEO Southern Asia New Delhi MISSION | VISION OUR MISSION Proud of Swiss Quality! OUR VISION Within five to seven years, Swiss International Hotels & Resorts will be a major player in the European, African and Asian hotel scene, where it will have built its business results upon innovative hotel brands and excellent services. OUR CREDO Through our actions, we will become a trusted partner with guests, colleagues and associates – creating a community unified in its mission to deliver true hospitality around the world. We will act boldly, decisively, and with determination, and our results will benefit customers, employees and all stakeholders. We will celebrate our successes and continually expand our boundaries in the quest for excellence, quality and results.
- 6. www.swissinternationalhotels.com 10 11CompanyInformation www.swissinternationalhotels.com Company Information Our core values shape the culture and define the character of our company. The values which are shared in Swiss International`s hospitality worldwide are: courteous, anticipating, ethical, innovative, sustainable, efficient, accurate, committed. Our values Efficient To complete a task in an economic way without wasting any resources Anticipating To be always one step ahead of things that may happen and/or of requests that may be made by guests while completing each task within the service process. Courteous Being polite and showing respect, genuine consideration and care for others is the core of hospitality Accurate To complete a task in a precise and correct way, without making any mistakes, and by paying attention to even the smallest details Our Values “Much more than just a brand” and “Best in its Class” are the best ways to describe Swiss International Hotels & Resorts, where all stakeholders share and honor the traditional Swiss values of hospitality. The same applies to the partners and staff of the organization itself.
- 7. www.swissinternationalhotels.com 12 13CompanyInformation www.swissinternationalhotels.com Company Information Ethical To be conscious of the difference between right and wrong and what constitutes moral behaviour towards others. Always aim to do the right thing. Committed To take full ownership and responsibility about each service process while respecting the standards of Swiss International at all times, which implies loyalty to the company. Innovative The creativity of finding new ways and methods to complete each task and / or of introducing new ideas that add value and variation to each task Sustainable To contribute to the preservation of the planet for the generations to come by avoiding in every task to pollute, waste or spill. More importantly, to take care of our people, our planet while making profit. Our Values International quality, local affinity wiss International Hotels is an international hospitality licensing and management company with strong Swiss values and international quality. The Company believes in building long-term relationships based on trust, transparency and integrity. The people of Swiss International share a passion for hospitality, and strive to create fruitful relationships through new and exciting opportunities across the world. Swiss International offers a global brand yet, a brand that can transcend boundaries as it recognizes and respects local culture and tradition and ensures flexibility in its local affinity. We celebrate our successes and continually expand our boundaries in the quest for excellence, quality and results. Swiss International strives to incorporate these aims into everything we do - from how we run our business, to how our hotel brands should appear in the marketplace. As a growing team, we expect that all of us live by the same principles and share them amongst all our hotels. Swiss International Nanchang S OUT OF
- 8. www.swissinternationalhotels.com 14 15CompanyInformation www.swissinternationalhotels.com Company Information Swiss International Le Rivage Lutry Swiss International Il Maginifico Elba Swiss International Vila Patriarca Swiss International Mabisel-Port Harcourt Swiss International Omayad Syria Swiss International Xiamen Swiss International Mabisel-Port Harcourt
- 9. www.swissinternationalhotels.com 16 17CompanyInformation www.swissinternationalhotels.com Company Information THE BRANDS At Swiss International we are consistent in all we do. The “Swiss Touch” is the essence of each brand’s characteristics and desired level of experience. Passion for hospitality, quality assurance standards, and flexibility in design distinguishes our three brands. Luxury “Sheer Luxury” Royal Swiss (luxury full- service hotels and resorts) is the Company’s most exclusive brand targeting connoisseurs, who seek the finest experience, which combine discretion, bespoke service and unrivalled courtesy. Hotels are located in highly desirable locations. Royal Swiss EmiratesSwiss International Xiamen
- 10. www.swissinternationalhotels.com 18 19CompanyInformation www.swissinternationalhotels.com Company Information Upscale Swiss International Hotels, Suites & Resorts (upscale full- service hotels and resorts) is the Company’s brand targeting business and leisure travellers worldwide. The brand features high standards of quality, great comfort, and unparalleled levels of services. “Elegant Upscale” Swiss International Amsterdam-Airport Mid Market Swiss Spirit Inns Hotels & Suites (mid scale with or without F&B outlets) is targeting mid upper income guests from a wide range of industries. The brand provides today’s savvy traveller with a value for money” alternative, featuring a straightforward and uncomplicated approach, purposeful service, and functional design in an open and friendly environment. “Surprising Hospitality”
- 11. www.swissinternationalhotels.com 20 21CompanyInformation www.swissinternationalhotels.com Company Information Swiss Spirit Inns & Suites Modular Concept Surprising Hospitality - a great mid-market concept, based on Swiss International's modular operating model, now completed with a modular construction formula, operated by global market leader CIMC Modular building concepts. Excellent and sustainable building concept at very competitive rates and conditions and build within a 6 month time frame. The Swiss Spirit Inn & Suites is coming with 20 % of the available units as Extended Stay Suites, the popular Swiss Café, Restaurant and Lounge, the Inspirations leisure center and the BOX Meetings and Events center. The brand is supported by Swiss International's marketing and global reservation systems. The staff and management are trained by the courses of the Swiss International Business School and are from an international background. For owners and investors it is relevant to know that depending on the location, there is a complete return on investment anywhere between 4 and 7 years. There is a special task force in Swiss International focussing on expansion in key markets in Europe, Africa and the Middle East.
- 12. www.swissinternationalhotels.com 22 23CompanyInformation www.swissinternationalhotels.com Company Information return on investment
- 13. www.swissinternationalhotels.com 24 25CompanyInformation www.swissinternationalhotels.com Company Information The concepts Besides our brands, our quest for quality and consistency makes us favour working with concepts for every department of the hotel operations. This is done having the financial objectives of the hotel operations in mind and for the purpose to become less dependent on the human factor. Concepts for Food & Beverage, Meetings & Events and Gym & Pool have been developed and a concept for SPA is under development. Restaurants, BAR & lounge concepts
- 14. www.swissinternationalhotels.com 26 27CompanyInformation www.swissinternationalhotels.com Company Information Swiss International Hotel Imperial HolidaySwiss International Hotel Imperial Plaza The concepts Swiss International Mabisel-Port HarcourtSwiss International Xiamen
- 15. www.swissinternationalhotels.com 28 29CompanyInformation www.swissinternationalhotels.com Company Information marketing & distribution Our Distribution System linked to GDS, OTAs & Online Booking Engines. Our tailor-made, state of the art online booking engine. Our solution for tracking and managing reviews, posts on the worldwide web. Our procurement solution to capture, organize and respond to requests for proposal from buyers (RFPs). Our solution to distribute payments to the suppliers. Our Property Management Software with the solution to integrate with SWISS REZ, SWISS REV & SWISS PAY Our Revenue Management System Loyalty program
- 16. www.swissinternationalhotels.com 30 31CompanyInformation www.swissinternationalhotels.com Company Information • Flexible design capable to adapt to a range of site needs, constraints and geographic locations • Brand reputation and recall; connection with strong Swiss quality and values • Internationally known - High level of prestige, trust and experience • Immediate connections with best practices in the hospitality industry • Powerful global distribution and revenue management system through SWISS-REZ • Advanced sales, marketing and social media initiatives • Worldwide most preferred loyalty programs • Continuous support, customized services tailored to your needs • Recommendations on how to increase bookings and maximize revenues • Training sessions and access to a global team of professionals with local expertise Your benefits Swiss International is for those who share a passion for real hospitality mixed with a sharp business sense of “return on investment” .The objective of our business is to achieve financial goals, through “The best in its class hospitality”. Swiss International Hospitality Commons offers its partners a truly Swiss yet global brand that has the ability to be dynamic and cater to the individual and distinct needs of its partners. Our unique partnership philosophy strengthened with our robust support mechanism drives profitability, revenue maximization, sales and marketing focus and global distribution for all our hotels. WHY CHOOSE SWISS INTERNATIONAL
- 17. www.swissinternationalhotels.com 32 33CompanyInformation www.swissinternationalhotels.com Company Information Business school The Business School by Swiss International Hotels and Resorts is a center of competence and expertise for hospitality training and for career development. The objectives of the Business School are: To support the hotel to improve business results. To support the hotel to implement Swiss quality and the core values & standards of Swiss International. To develop supervisors and managers as well as exceptional talents in hospitality. To ensure Swiss International has engaged and talented people with the right competencies, in the right place at the right time driving Business Success according to Swiss International values & standards. Successful and promising hospitality talents can become part of the Swiss International Talent Pool. Advantages of the Swiss International Talent Pool: For Swiss International: ● Reduction of recruitment costs for the hotels /regional offices. ● Retention of exceptional talents within the group. ● ROI on training for the hotels / regional offices. ● Simplified relocation & succession management. For the Individual: ●Consistent career path within an internationally recognized group with Swiss quality standards. ●Personalized follow-up of performance & potential. ●Back up and security in case of relocation.
- 18. www.swissinternationalhotels.com 34 35CompanyInformation www.swissinternationalhotels.com Company Information Swiss International Xiamen development in asia Swiss International NanchangSwiss International Cox’ s Bazar Asia - 60 % of the world population and of course the strongest developing market area. A large developing middle class in China, India, but also South East Asia are creating the environment for growth, especially for mid-mar- ket hotels. Swiss International is well positioned for the growth in Xiamen for Greater China, Dhaka for Bangladesh and Delhi for Southern Asia.
- 19. www.swissinternationalhotels.com 36 37CompanyInformation www.swissinternationalhotels.com Company Information development in europe Swiss International Amsterdam-AirportBaden, Switzerland Europe - The cradle of the Swiss Hospitality and where it all began. Probably still the largest economy of the world with over 500 million inhabitants and an economy of the size of $ 16 trillion per annum. Often now reported as becoming a weaker economy, but for sure not for decennia to come. Swiss International has four offices from where the chain will be further developed. They are in Amsterdam for the Benelux markets, in Istanbul for Turkey and the Balkan countries, in Gland for Central Europe and in Rome for Italy and Malta. Zurich, Switzerland Swiss International Amsterdam-Airport
- 20. www.swissinternationalhotels.com 38 39CompanyInformation www.swissinternationalhotels.com Company Information development in Middle- East and Africa Swiss International Abuja Swiss Village Marjan Island Royal Swiss Lagos Swiss International Lokoja Middle East and Africa - fastest growing region in the world with 44 % population growth over the past 25 years. Because of the natural resources the region is also considered as one of the upcoming regions worldwide. It is the second largest region in the worldwide with over 15 % of share of the world population. Swiss International is well represented in this region with offices in Lagos for Nigeria, Marrakech for Morrocco, Tunis for Tunisia and Ras Al Khaimah for the Middle East.
- 21. www.swissinternationalhotels.com 40 41CompanyInformation www.swissinternationalhotels.com Company Information development in gcc Oyster Bay Villas and Swiss Village Al Marjan Island Swiss Spirt Inn & Suites Union Heights DWC Dubai
- 22. www.swissinternationalhotels.com 42 43CompanyInformation www.swissinternationalhotels.com Company Information Global and Future presence SWITZERLAND Swiss International Le Rivage, Lutry BENELUX Swiss International Amsterdam Swiss Spirit Inn & Suites Rotterdam Swiss Spirit Inn & Suites The Hague Swiss Spirit Inn & Suites Utrecht ITALY Swiss International Villa Patriarca, Venice Swiss International Il Magnifico, Elba Swiss International Casa Campanella, Elba Swiss International Michelangelo, Mestre Venice SYRIA Swiss International Omayad, Damascus MOROCCO Swiss International Hotel Imperial Plaza Swiss International Hotel Imperial Holiday TUNISIA Swiss International Club Resort Hammamet NIGERIA Swiss International Mabisel, Port Harcourt Swiss International Westown, Lagos Swiss International Lokoja Swiss Spirit Inn & Suites, Kano Swiss International, Benin City Royal Swiss Pentagon, Abuja SIERRA LEONE Swiss Spirit Free Town, Sierra Leone, CHINA Swiss International Xiamen Swiss International, Beijing Swiss International, Nanchang Swiss International, Ordos Swiss International, Guiyang Swiss International, Kunming BANGLADESH Swiss International Cox’s Bazar, Damascus UAE Royal Swiss Fujairah Swiss International Sharjah Swiss Village Under Development
- 23. www.swissinternationalhotels.com 44 45CompanyInformation www.swissinternationalhotels.com Company Information CONTACT US SWITZERLAND Route des Avouillons 6 1196 – Gland, Switzerland Tel: +41 22 364 7182 [email protected] ITALY & MALTA Via Bacci 7 Tivoli Terme 00011, Rome, Italy Tel: +39 0 774 376 966 [email protected] MORROCO 30 Av My Rchid Guéliz Marrakech, Morrocco Tel: +212 524 448 124 [email protected] WEST AFRICA 1st Floor, Modupeole House 8 Isolo Road, Jakande, Isolo, Lagos, Nigeria Tel: +234 01 7932 075 [email protected] L SOUTHERN ASIA Regus Business Centre, level 4, Rectangle 1, D-4 Commercial Complex, Saket, New Delhi 110017, India Tel: +91 11 4051 4216 [email protected] TURKEY Eralp Sok 13 Baris Apt B Blok D12, Erenkoy Istanbul, Turkey Tel:+90 21 6478 1848 [email protected] BENELUX c/o ReasonNet B.V., Gyroscoopweg 134 1042 AZ Amsterdam, The Netherlands Tel: +31(0)20-50 600 35 [email protected] BANGLADESH 104 Masjid Road, Old DOHS Banani, Dhaka 1206, Bangladesh Tel: +88 01 7134 64447 [email protected] GREATER CHINA No.12 LuJiang Road Executive Office, zip:361006 Tel: 0085-592-5717755 [email protected] 11, Rue Slimen Ben Slimen Manar 2, 2092, Tunis, Tunisia. Tel: +216 98 700 450 [email protected] NORTH AFRICA International Service Center: ℅ Alpha Hospitality Management Services Amenity Building 2 – Office Suite 904 P.O. Box 85644, Al Jazeera – Al Hamra, Ras Al Khaimah, UAE Tel: +971 – (0)7 – 24 33 242 [email protected] Global Services Center and Middle East office
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