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![Is 2016 (finally) the year of VR and AR?!
“A new computing
platform always
emerges every 10
or 15 years… [and]
VR is currently the
most promising
candidate.”!
Mark Zuckerberg!](https://image.slidesharecdn.com/sxsw2016theneedtoknows-160317165754/85/SXSW-2016-The-Need-To-Knows-9-320.jpg)
![Is 2016 (finally) the year of VR and AR?!
“A new computing
platform always
emerges every 10
or 15 years… [and]
VR is currently the
most promising
candidate.”!
Mark Zuckerberg!](https://image.slidesharecdn.com/sxsw2016theneedtoknows-160317165754/75/SXSW-2016-The-Need-To-Knows-9-2048.jpg)
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SXSW 2016: The Need To Knows
The document discusses emerging trends in technology and marketing, emphasizing the importance of branded experiences, artificial intelligence, and innovative storytelling methods. Notable figures like Obama and Mark Zuckerberg highlight the need for brands to create immersive and engaging content while navigating the complexities of influencer culture. Additionally, it covers the revitalization of audio media and the role of technology in promoting healthy living.
In this document
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Overview of key trends for the year, including technology's impact, AI, branded experiences, and healthy tech.
Discussion of technology's role in democracy, emphasizing the importance of data and analytics.
Shift towards immersive experiences in branding, including storytelling and consumer engagement.
Key lessons from professionals in storytelling, focusing on the relationship between narrative, content, and technology.
Encouragement to experiment with new technology like VR and Haptics for enhanced experiences.
Exploration of AI's current role, its impact on brands, and opportunities for personalization and new services.
Social media as a democratizing force, the nuances of influence, and brands' responsibilities.
Audio content's relevance and opportunities, especially for B2B brands through live audio apps.
The growth of health tech, practical applications of technology for wellness, and innovative partnerships.
Final picks and an invitation for questions from key representatives at Ogilvy and SXSW.
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SXSW 2016: The Need To Knows
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- 4. • Obama ontechnology! • Branded experiences, not just content! • Artificial intelligence! • New influence! • Revitalized medium: audio! • Healthy tech!
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- 6. How can weuse data, analytics and tech more effectively?! “It is much easier to order pizza or a trip than it is for you to exercise the single most important task in democracy, and that is to select who’s going to represent you in government.!
- 7. What does itmean?!
- 8. Branded experiences,! Not justcontent!
- 9. Is 2016 (finally)the year of VR and AR?! “A new computing platform always emerges every 10 or 15 years… [and] VR is currently the most promising candidate.”! Mark Zuckerberg!
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- 11. What does thismean for brands?! • Brands will need to create immersive experiences, not just photos or gifs! • This is an opportunity for sophisticated storytelling and deeper consumer engagement!
- 12. Lessons from Pro’s! 1. The Medium Is The Message: continuous push and pull between content, narrative, and technology.! 2. The Fidelity Contract: The creator must set their priorities so as not to overwhelm the audience. ! 3. Establish The North: Introduce a focal point; people need to know where to look and how to follow the story.! 4. Solve The Role Of The Camera: is the camera a character or invisible presence? ! 5. Test, Test, and Test: Make sure the story truly engages the audience.! Ricardo Laganaro, film director at O2 Films (and Director of Facebook’s most- viewed 360 video) and Gabo Arora, Filmmaker and UN Senior Advisor. ! Read more: http://www.ogilvydo.com/events/sxsw-2016/is-the-future-of-storytelling-blue/ !
- 13. A baby step! • Play with the technology via Google Cardboard (~$10)! • Experiment with Haptics: “Touch is the most powerful human sense we experience in our everyday lives” Immersion! • Try haptics out: www.immersion.com/experience-haptics/ !
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- 15. Will AI replacehumans?!
- 16. Friendly AI: MeetPepper!
- 17. What does thismean for brands?! • It’s not the future, AI has arrived! • Extremely advanced data processing to reveal insights, patterns and relationships! • Enables advanced marketing personalization! • Could you partner to create new services and products? !
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- 19. Social media wasthe great democratizer! “In the world of social everyone can be a celebrity or a critic... It's the great democratiser”! Kerry Washington, actress!
- 20. Some influence ispositive: eSports!
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- 22. What does thismean?! • Brands must navigate the influencer 2.0 territory carefully! • Tech brands have a role in preventing online harassment. Read more: http://www.ogilvydo.com/events/sxsw-2016/ibms-lisa-hammitt-on-techs- role-in-curbing-online-harassment/ ! • Content creators have defined the ‘rules of engagement’ in this new world. Find out what they are: www.slideshare.net/OgilvyWW/the-digital-social-contract-54664482! • Prepare for the good, the bad and the ugly with a thorough crisis plan !
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- 25. What does thismean?! • Audio content is not dead! • Especially useful for B2B brands !
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- 29. Do Good Tech:3D printing for children without limbs!
- 30. What does thismean?! • The health tech movement is not dying: it’s becoming more practical ! • Could you partner with one of these innovative technologies or devices? Think Lulu Lemon and Muse. ! • How can your product and brand promote healthy living or wellness? ! • For pharma and health brands, could your R&D team share results or conduct research live? ! • Should a pharma have an event activation at SXSW 2017?!
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- 32. Questions? Hannah Law" Vice President,Regional" Social@Ogilvy @HannahLaw Peter Fasano Global Consulting Principal, Digital Strategy, OgilvyRED @PFasano Hugh Forrest Director, SXSW Interactive Festival @Hugh_W_Forrest Lisa Hammitt Cognitive Computing and Data Science Executive, IBM @LisaHammitt