The document discusses how people often focus only on the visual appearance of architecture and neglect the actual experience of being in a space. There is a relationship between the architectural form and the experience inside, with form shaping feeling. We should transform our vision of images into spatial experiences with our whole bodies. Different people will have different psychological and emotional responses to spaces based on factors like sound, smell, and textures. It is the designer's task to create great experiences in spaces that leave lasting memories, whether good or bad, by impacting our senses through unique design.