Syracuse clrc
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This document summarizes Stephen Abram's presentation on "Future Ready Libraries: Seducing the Customer". The presentation discusses how libraries must evolve to remain relevant by focusing on customer needs and questions, building knowledge portals to provide integrated information, and emphasizing quality over specific formats like books. It also stresses the importance of social media and information literacy programs to help patrons develop critical thinking skills. The key is for libraries to innovate by focusing on major shifts like the rise of social media and measuring their impact and value through analytics.
![se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]](https://image.slidesharecdn.com/syracuseclrc-111006193313-phpapp02/85/Syracuse-clrc-3-320.jpg)
Syracuse clrc
- 1. Future Ready Libraries:Seducing the CustomerStephen Abram, MLSCLRC: Central NY Library Resources CouncilSyracuse, NYOct. 6, 2011These slides are available at Stephen’s Lighthouse blog
- 2. ChangeReducing Suspense:And the answer is . . . .
- 3. se·duc·tion (s-dkshn) n.1. a. The act of seducing.b. The condition of being seduced.2. Something that seduces or has the qualities to seduce; an enticement.[Latin sducti, sductin-, from sductus, past participle of sdcere, to lead astray : s-, apart; see s(w)e- in Indo-European roots + dcere, to lead; see deuk- in Indo-European roots.]
- 5. It’s the Whole Experience
- 6. News Flash “The Internet and technology have now progressed to their infancy”
- 7. 7 Gifts to Libraries, Publishers & BooksellersThe book isn’t dead or dying. It is evolving.Our users/customers are improving.Technology is going social and can support social acts.The PC isn’t dead, but, again, it’s evolving and more mobile.We know more about our customers than ever before. Talent, Insight, Community, have social value.Opportunities always exist more in times of change
- 14. Change can happen very fast
- 15. Gift #1
- 19. GBS
- 20. Launched in US on June 30th
- 22. Back Office: Baker & TaylorExpected Launch Fall 2011
- 23. Launched July 2011$15 Billion Franchise
- 25. Can we frame the e-book issue so that it can be addressed rationally?
- 26. Why do people read?
- 27. Why do people read?To learnTo engage in hearing other’s opinions (to agree or disagree or understand)To develop more knowledge about myself and develop as a whole personTo be entertained and laugh, to engage and interactTo address boredom and the inexorable progress of timeTo research and keep up-to-dateTo participate well in civil society (everything from news to voting)To be informed (and maybe smarter)To understand others (individually and culturally)To escape our day-to-day livesTo stimulate the imagination and be inspired or spiritual To write and communicate better through reading others To teach To have something to talk aboutTo connect with like-minded people
- 28. Fiction
- 29. Non-Fiction
- 32. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony Reader, etc. . . .
- 35. Gift #2
- 36. Content Spam
- 37. Trans-Literacy: Move beyond reading & PC skills News literacy
- 40. Media literacy
- 44. Reputation, Etc.
- 45. Reading literacy
- 46. Numeracy
- 48. Social literacy
- 50. Web literacy
- 51. Content literacy
- 52. Written literacy
- 53. List of content farms and general spammy user generated content sites:Experts Exchange (experts-exchange.com)
- 56. FixYa (fixya.com Helium (helium.com)
- 67. Wonder How To (wonderhowto.com)
- 74. Ask (ask.com)
- 82. eHow (ehow.com)
- 86. )
- 89. The nasty facts about Google & Bing and consumer search:SEO / SMOContent FarmsAdvertiser-drivenGeotaggingWhack-a-Mole:FarmerPandaPanda SilverGOOG
- 90. Gift #3
- 92. Sensemaking: Too much choice
- 93. Why do people ask questions?
- 94. What are your top 10-20 questions?What is the service portfolio model that goes with those?
- 95. The new bibliography and collection developmentKNOWLEDGE PORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
- 96. Driving the Knowledge Portal alignment with User Behaviour
- 98. What does all this mean?The Article level universe
- 99. The Chapter and Paragraph Universe
- 100. Integrated with Visuals – graphics and charts
- 102. Integrated with Sound and Speech
- 103. Integrated with social web
- 104. Integrated with interaction and not just interactivity
- 105. How would you enhance a book?
- 106. How do Libraries play the game?What Are Libraries Really For?Community
- 107. Learning
- 108. Discovery
- 109. Progress
- 110. Research (Applied and Theoretical)
- 111. Cultural & Knowledge Custody / Conservation
- 112. Economic Impact Questions for Libraries & Publishers Today:Are our priorities right?Are learning, research, discovery changing materially and what is actually changing?Books. Meh.What is the role of information and recreational reading in the real future (that is not an extension of the past)?Are we for the 21st Century world that will be or the 20th Century one that was?
- 113. Grocery Stores
- 114. Grocery Stores
- 115. Grocery Stores
- 116. Cookbooks, Chefs . . .
- 117. Cookbooks, Chefs . . .
- 118. Meals
- 119. Gift #4
- 120. Mobility: Where the Patron Is
- 121. Mobility
- 123. Gift #5
- 124. Libraries are Social Institutions
- 126. The New Social Skills Credulity (tricks, SEO, SMO, spam, phish, farms)
- 127. Transparent distrust and radical intellect
- 128. The Filter Bubble
- 129. Finding black hole data (like non-digital)
- 130. Networking with a Closed Circle
- 131. Beyond search to find/discover, choose/use, understand/internalize and FORGET.
- 132. Tagging and organizing – offline remembering
- 133. Information ethics and creation
- 134. CurationHow would this look?Top Reference and Research Questions
- 135. Do you know them? Or do you know retail sales numbers or circulation numbers better?
- 136. Health . . .
- 137. Career Advice and Job Finding
- 138. Genealogy
- 139. Homework
- 140. Etc.Chefs, counsellors, teachers, magiciansLibrarians, Publishers and Booksellers play a vital role in building the critical connections between information , knowledge & learning.
- 142. Libraries Are Social Institutions
- 145. Summary End User Psychographic Centricity
- 146. Focus on the Questions (Needs, CRM)
- 147. Build or Buy Knowledge Portals (Meals)
- 148. Emphasize Content Quality (not books)
- 149. Expand Social Media Programs on Information Literacy
- 150. Advocate and Align with the Listener
- 151. Tell Stories, Have users tell stories
- 152. Invest in Strategic Analytics – Measurements of Impact, ROI and Value
- 153. Collaborate vs. socializeNews FlashNews FlashShift Happens
- 154. Focus on the ShiftsAnd Innovate THEREThe biggest shift from the internet and the web has been the social web.
- 156. The power of libraries
- 157. Stephen Abram, MLS, FSLAVP strategic partnerships and marketsCengage Learning (Gale)Cel: [email protected]’s Lighthouse Bloghttp://stephenslighthouse.comFacebook or Google+: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: sabramSlideShare: StephenAbram1