Tailoring Civic Engagement
Methods to Serve a Changing
            World:
   A Hands-On Workshop
  Thursday, September 20, 2012
   SNEAPA session C4, 1:45-
             3:15pm
Who We Are



  Ruth Fitzgerald, AICP            Jill Barrett, MSW         Emily Torres-Cullinane,     Manisha Bewtra, AICP
Fitzgerald & Halliday, Inc.   Fitzgerald & Halliday, Inc.       Metropolitan Area           Metropolitan Area
      Hartford, CT                    Hartford, CT          Planning Council, Boston,   Planning Council, Boston,
                                                                       MA                         MA




  Daphne Politis, AICP          Bill Schwartz, AICP             Jim Purdy, AICP         Francisco Gomes, AICP,
   Community Circle            the Collaborative, Inc.       the Collaborative, Inc.              ASLA
    Lexington, MA                    Boston, MA                   Boston, MA            Fitzgerald & Halliday, Inc.
                                                                                              Hartford, CT
Agenda

•   Why Bother?
•   Tailoring Tips
•   Small Group Activity
•   Wrap Up
•   Evaluate Us!
Why bother?
Tailoring tips
Break it down…
Purpose: What are you trying to achieve?
Level of engagement: How much do you
  need?
Constraints: What are your resources?
Stakeholders: Who will be affected?
Messaging: How will you communicate?
Setting the stage: How will you involve
  them?
Tools and methods: Inform, engage, &
  activate!
Purpose: What are you trying to
          achieve?
Level of engagement: How much do you
               need?
Constraints: What are your
       resources?
Stakeholders: Who will be affected?
Project partners
Usual suspects
Champions
Ambassadors
Go Beyond
Messaging: How will you
    communicate?
Setting the Stage: How will you involve
                them?
Be inclusive
Make it fun
Reach out in many ways
Tools and Methods: Inform, engage,
            activate!
Website and email list
Phone tree
Press coverage
Social media
Online survey
Storytelling
Role playing
Hands-on activities
Instant polling
Tailor, Tailor, Tailor
In summary…

• Tailor your tools
• Embrace technology
• Be creative, have fun, try something
  new!
• Inform, Engage, Activate!
Now it’s your turn!
Small Group Activity (30 minutes)
• Go to the table with your assigned letter
• Discuss four scenarios (different conditions
  for each)
  •   Getting ready for the big vote
  •   The new demographics
  •   A transformative development project
  •   Overcoming apathy
• Facilitators will provide details and report
  back
Wrap-up and Evaluate!
What do you call this?
1. Milkshake

2. Cabinet

3. Frappe

4. Batido
Did you learn something new?
1. Yes, I learned a lot!

2. I learned a couple new things.

3. I only learned what different people called
   blended beverages.

4. No, but I drew some great doodles on my
   handouts.
Will you use this information?
1. Immediately!

2. Eventually.

3. Not likely.
Did you meet someone new who
  you will keep in touch with?
1. Yes, I met more than 1 new person.

2. Yes, I met 1 new person.

3. No.
This event exceeded my
1.
               expectations.
     Strongly Agree

2. Agree

3. Neutral

4. Disagree

5. Strongly Disagree
Thank you to all!
… and now, one lucky winner will
receive a prize to help you tailor!

Tailioring Civic Engagement_