Take action: Using and presenting research findings to make your case.

Take action: Using and presenting research findings to make your case.

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  Today’s Moderator Professor ofLibrary and Information Science, Rutgers University, School of Communication and Information @MarieLRadford Marie L. Radford Today’s Presenter Head of Educational Initiatives University of Nevada, Las Vegas Libraries @mbowlesterry Melissa Bowles-Terry
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  Take Action: Using andPresenting Research Findings to Make Your Case Melissa Bowles-Terry Head of Educational Initiatives University of Nevada, Las Vegas Libraries
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  What story doesyour assessment data tell? Image Credit: Photograph by Unsplash
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  Which library servicesor resources are likely to be impacted by the information you’ve gathered?  Instruction or program  Reference  Educational role  Space, physical  Discovery: institutional web, resource guides  Collections  Personnel  Scholarly communications  Other (post to chat)
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  Translate Findings toAction Image Credit: Photographs by Unsplash
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  Who are thestakeholders? Image Credit: Photograph by Unsplash
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  Internal Students Faculty LibraryAdministration External Parents Accreditors Local community Funders From Academic Library Value: The Impact Starter Kit, Megan Oakleaf, 2017 Stakeholder identification -- academic library
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  Stakeholder identification --public library Local Government ● Board of commissioners ● Public works ● Economic development ● Planning & zoning Library Staff & Board ● Board of trustees ● Library administration ● Full-time/part-time staff ● Volunteers ● Friends of the library Local Non-profits ● Homeless associations ● American Red Cross ● United Way ● Local church groups Public Schools ● Staff & faculty ● Students & parents ● Homeschool community Community & commuting users ● Local residents ● Commuters ● Nearby communities Employers ● Federal, state, local employers ● Private businesses ● Military bases ● Small businesses
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  Developing key messages forstakeholder groups Image Credit: Photograph by Unsplash
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  What stakeholder groupare you speaking to? ● What are their priorities? ● What is their preferred communication method? ● What is your key message? ○ 3 points (maximum) ○ 9 seconds ○ 27 words See more about 27-9-3 Rule: http://www.powerprism.org/27-9-3-elevator-pitch.htm
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  Example: Improving outreachat a public library ● Library Staff: Improving outreach ● Public Relations: Creating a social media campaign ● Patrons: Providing bookmobile services, address accessibility ● Director/Assistant Director: Marketing and communication increase outreach Image Credit: Photograph by Unsplash
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  Example: Eliminating finesat a public library ● Programmers: Remain true to our strategic plan and bring non-users, not afraid of fines ● Circulation staff: Patrons still held responsible lost/damaged items, expected to return materials in a timely manner ● Library users: Okay to check out 50 books, you won’t incur fines! ● Former library users: Welcome back! We value you and want you to experience the full range of services that your library has to offer
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  Example: Embedding libraryresources in online courses at a university ● Students: Library embedded within all course pages ● Faculty: Collaborative relationship with library staff improves curriculum ● Library staff: Universal access will increase library traffic, both digital and physical and increase awareness of library services, importance to all stakeholders Image Credit: Photograph by Unsplash
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  Example: Adding outreachevents at an academic library to reach diverse student groups ● Library staff: Outreach programming will deliver service to more patrons ● Student groups: Library understands the impact groups have on the students, eager to aid your members ● First-year students: Library assists in transition from high school to college ● Office of the Vice Provost for Educational Equity: Library committed to helping University meet strategic goals Image Credit: Photograph by Unsplash
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  What stakeholder groupare you speaking to? ● What are their priorities? ● What is their preferred communication method? ● What is your key message? ○ 3 points (maximum) ○ 9 seconds ○ 27 words See more about 27-9-3 Rule: http://www.powerprism.org/27-9-3-elevator-pitch.htm
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  Where are theGaps? Image Credit: Photograph by Unsplash
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  Questions? Follow-ups? [email protected] @mbowlesterry Image Credits:Photographs by Unsplash
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  Questions and Discussion Marie L.Radford Professor of Library and Information Science, Rutgers University, School of Communication and Information @MarieLRadford [email protected] Thank you! Melissa Bowles-Terry Head of Educational Initiatives University of Nevada, Las Vegas Libraries @mbowlesterry [email protected] #libdata4impact
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  #libdata4impact Webinar Series: Evaluatingand Sharing Your Library’s Impact Part 1: April 24 Kara Reuter User-centered Assessment: Leveraging What You Know and Filling in the Gaps Part 2: August 14 Linda Hofschire Digging into Assessment Data: Tips, Tricks, and Tools of the Trade Part 3: October 3 Melissa Bowles-Terry Take Action: Using and Presenting Research Findings to Make Your Case For more information: https://www.webjunction.org/news/ webjunction/webinar-series-research-assessment.html
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  Series Learner Guide Usealone or with others to apply what you’re learning between sessions. 13 pages of questions, activities, and resources. Customizable to meet your team’s needs!