Taking care of your Website

Taking care of your Website

• 1.
  A BUSINESS WEBSITEIS THE DOORWAY TO YOUR SUCCESS
• 2.
  #1 TAKE CARE OFYOUR WEBSITE “Your website is the link between your COMPANY and your CUSTOMERS” o Because you run a small business, you can connect with your customers much better and faster than big companies and their websites. o It is essential to create a customer-friendly and easy to use website to encourage a customer to contact you or visit your shop or order online.
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  MAKE IT SIMPLEAND EASY o Your business details and how people can contact you should be available on the home page and throughout the site. “What our business can do for our customers.” o Everything on your site should make sense and easy to find. If you have your physical shop, then make the address and a map available on the site. Show your customers how your business is the best answer for their requirements.
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  WEBSITE NAVIGATION o Havean easy to navigate site and show customers exactly where to locate information. “Your Website is the most valuable member of your Marketing & Sales Team. It can Generate Sales, Customers and Revenues.” o A Good Website is often the first way potential clients, suppliers and sometimes even new employees interact with your business.
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  WEBSITE SOFTWARE o Allyour software is vulnerable to malicious cyber attacks. o Website security can be outsourced to a specialty company. This is better than loosing your customers’ information to a security breach. o Most website hosting companies don’t provide active monitoring for security needs. It is your responsibility. o Small business website owners often need someone who can keep a website running smoothly and securely, updating the software and making sure everything works as it should. As a business owner, you need to focus your time and attention on running your business and keeping customers happy Keep your security up-to-date and backed up
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  SEARCH ENGINEOPTIMISATION o Outsourcingsearch engine optimisation to a professional can make your website rank higher in Search Engines. Your off-site professional can make your website optimised for mobile devices. Sites that are not optimised for small screens lose customers as lots of people no view websites from mobile phones and tablets. o “The higher your search page rankings, the more customers will see your website” Makes sense really.
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  www.drachsi.com BRAND IMAGE o Yourbusiness website is very important for building your business brand and image, creating credibility and awareness of the business in the marketplace. o A well-designed and maintained website demonstrates that you care about your company image and integrity. “Always make it easy to reach your business by Phone, Email and through a Contact form on the website”
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  o Integrate socialmedia sharing options on your site for your visitors to share your site on facebook, Instagram, Linkedin, Twitter or other social media hubs, which will spread your business reputation and website information better than any paid ad campaign. o This sharing also improves your SEO rankings, placing you higher on search engine result pages. SHARING ON SOCIAL MEDIA
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  WEBSITE MAINTENANCE o Website maintenanceprofessionals can also include indicators of trustworthiness on your site, such as seals verifying you are secured by a reputable company, or in good standing with the Better Business Bureau. o Customers are more likely to buy from websites they feel are credible. The addition of real customer reviews and positive testimonials also adds credibility. o Keep up with reviews on other websites, such as Yelp, and respond promptly to any concerns found on those sites. Ask for feedback from customers, either via email or with online forms.
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  KEEP YOUR WEBSITEFRESH o KEEP THE CONTENT OF YOUR WEBSITE FRESH & RELEVANT TO YOUR TARGET CUSTOMERS. If your site includes a blog, post a blog article regularly and share it with social media sites. o Include calls to action, such as scheduling a demo or signing up for your newsletter, in many places on the site. Update photos on your website from time to time as well. o Your website will always be a work in progress. Continue to refine your message and adapt your marketing based on the needs of your target market, fix things that are broken while they are small and always stay on top with security issues. www.drachsi.com