Talking to media

Talking to media

• 1.
  Messaging Workshop we useGoogle Inc. as example in this presentation
• 2.
  TV interviewsTen thingsto remember when giving a TV interview: Preparation is key: When preparing for a TV interview: • Identify a couple of key simple messages you want to get across, and make sure you stick to them. • Rehearse the points you want to make. Broadcasters look for snappy soundbites, so if you can prepare a couple of these in advance that will help in the interview. It's also possible to over prepare for an interview - remember that you are the expert, and try to speak as naturally as possible. Know how long the interview/report will be: • If a TV crew is coming to the University to film the report, it will usually take an hour or two at most. If you are doing a studio interview, find out how long the interview will be and whether it will be live before the interview begins. Find out the nature of the report: • Find out the news angle of the report and ask if anyone else is being interviewed in the programme. Be prepared to be asked to 'perform' as an academic in front of the camera. eg. if you are a chemist, the film crew are likely to want shots of you working with test tubes in the laboratory.
• 3.
  TV interviewsTen thingsto remember when giving a TV interview: Clothing and make-up: • On TV, people pay attention to what you look like before they listen to what you are saying. It's important to dress smartly, but also to make sure that you feel comfortable in what you are wearing. Don't wear distracting clothes; stripy jackets, novelty ties and garish colours aren't suitable. Also try to dress in the context of the story. For example, if you are being interviewed as part of a news story on poverty, don't wear the latest designer fashions. • If you are doing a studio interview, don't worry about make-up - the studio will make you up before the programme. • It is a good idea to look in the mirror before you go in front of the camera, just to check for unruly tufts of hair or stray bits of food in your teeth! Listen carefully to each question and answer what is asked: • It may seem like simple advice, but it is very easy to be distracted by the lights and cameras when being filmed. Don't bluster through your answers and feel you must say something if you don't know how to answer a question. Also, don't feel pressured by pregnant silences during an interview - it's a trick to make you say more than you intend. When giving an answer, say what you mean to say and then stop.
• 4.
  TV interviewsTen thingsto remember when giving a TV interview: Make good use of your voice and facial expressions: • Speak in a lively manner with lots of interest in your voice. Also be aware of your facial expressions. Here are some tips on how to make the most of your voice and facial expressions when being interviewed: • Maintain eye contact with the interviewer. • Don't look into the camera, or look down when you are answering a question • remember to smile. • Speak slowly. • Don't be afraid to repeat yourself, this is often a good way to bring your point across. • Expect personal or quirky questions (especially at the end of the interview): • Journalists love to see the human side of academics, especially in radio and TV interviews. Expect the unexpected. An astronomer could be asked about his/her belief in aliens, and a plant biologist could be asked about his/her interest in gardening. Ask to re-record an answer: • Providing that the interview isn't live, you can ask to re-record a reply to a question if you feel you have made a mess of your answer. A good reporter will rarely refuse to do this. Watch the interview back afterwards: • It may be horrible to see yourself on television, but watching the interview back afterwards will really help you to recognise how you appear on screen and help to improve how you come across the next time you are interviewed on television.
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  TV interviewsTen thingsto remember when giving a TV interview: About Messaging: • They need to be focused • They need to be repeated
• 6.
  Our Example
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  Dear Sophie Inside Google ThePower of
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  About Messaging They needto be focused They need to be repeated They need to be updated There are two main types of messaging - Corporate Messaging ="GOOGLE" - Brand/Product Messaging = "Gmail, Chrome, YouTube"
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  What Does GoogleDo?
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  Our Mission Organize theworld's information and make it universally accessible and useful
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  Is all aboutits USERS
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  Google Corporate Messaging Googleis a net contributor to society o Google contributes to economic growth through job creation, increased productivity for businesses and exports o Google’s products contribute to society ▪ Access to knowledge ▪ Freedom of expression ▪ Improved communication ▪ Open web vs. closed systems o Google invests in the future of society ▪ DotOrg/green investments ▪ Cultural projects: Books, art projects
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  Google Corporate Messaging Googlehas momentum o Search: continued innovation and relevance o Success with our big bets: Android, Chrome, Display, Mobile, YouTube o Big company with the soul of a start-up
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  About Google We arethe world’s most popular search engine and video site, and Gmail is growing faster than any other email service Google has more than 26,000 employees globally, but we work hard to keep the pace, soul and passion of a start-up company Google believes in developing the digital eco-system
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  Search Search is theheart of the web The future of search is intelligent, personal and interactive Every day there are more than one billion searches on Google for Information worldwide Every day there are more than 100 million searches on Google for information in the MENA region
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  About YouTube The world’sfirst global broadcast platform YouTube connects and changes the world through video YouTube has more than 2 billion views per day 48 hours of video are uploaded to YouTube every minute YouTube empowers anyone with an internet connection and a video camera to contribute to the global dialogue via videoo All videos uploaded to YouTube must comply with our community guidelines
• 17.
  About YouTube inMENA There are local versions of YouTube in seven countries across the Middle East – Egypt, UAE, KSA, Jordan, Morocco, Tunis and Yemen. The most important aspect of the local versions of YouTube are dedicated home pages that show the most popular and trending videos in each country. There are 100 million video playbacks per day in the MENA region There is more than 1 hour of video uploaded every minute in the MENA region
• 18.
  About Maps Google Mapsis the most popular online mapping site in the world offering individuals powerful, user-friendly mapping technology and local business information including business locations, contact information and driving directions 40% of Google Maps usage is through mobile Local versions have been launched in MENA Local domains provide the richness, relevance and accuracy of Google Maps by enabling the local community to add information about their businesses, build their own maps and add Google Maps to their own websites Businesses can add their listings for free
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  Advertising with Google Googleis innovating for a better advertising eco-system Google is helping to build small to mid-sized businesses The power of measurement: Google’s tools make advertising more effective Google is driving the economic growth of our partners Google Analytics provides both power and flexibility to understand the specific and unique ways customers interact with your site
• 20.
  About Privacy • Theresponsible collection and use of data helps us better serve our users and protect their information • People have different privacy concerns and needs – so our approach is to be upfront about how we collect and use data than give users meaningful choices • We are committed to advancing security not only for our users and our own data but for the internet overall
• 21.
  Handling FAQs Follow meon Twitter @mahmoodsalah or send to me : [email protected]