Target audience

Target audience

• 1.
  Demographics Name: Ria G Age:17 Residence: Croydon, UK Gender: Female Race: ½ Jamaican and ½ White British Employment: River Island Psychographics Interests: Journalism, Music and Creative Arts Favourite Colour(s): Pink, Purple and Green Favourite Music Genre(s): R&B, HipHop, Slow Jams and Rap Spare Time: Socialising, studying, listening to music, watching movies, partying and going out with friends Social Network(s): Twitter, Whatsapp Messenger, Facebook, Instagram and Skype.
• 2.
  Demographics Name: Jermaine O Age:18 Residence: South Norwood, UK Gender: Male Race: ¼ Jamaican ¾ Bajan Employment: EE Phone Shop Psychographics Interests: Business, Music and Creative Arts Favourite Colour(s): Red, Black and Green Favourite Music Genre(s): R&B, HipHop, UK Grime and Rap Spare Time: Socialising and spending time with girlfriend, studying, listening to music, watching football, partying and going out with friends Social Network(s): Twitter, Whatsapp Messenger, Facebook, Instagram and Skype.
• 3.
  Audience Members My chosencandidates are real life examples chosen of a mixed gendered school in London. Both candidates represent and conform to my targeted audiences and they both hold interest for my chosen music genre. Both candidates also study A Levels at Harris Sixth Form therefore can relate to the majority of my targeted audience as up until the age of 19 all audiences tend to be in education. It is key that I create audience profiles for both my male and female audiences as it allows me to generalise both likes and dislikes, also choosing appropriate members to represent these audiences. Choosing an appropriate target audience member is key as I would need to know more about people who do have specific interests in the same music genre I am basing my production on as well as making sure that my candidate represents the correct age group I am aiming at. This is key information that allows me to understand more and apply this information to the planning of my production.