This document provides information about the target audience and purpose of a magazine focused on UK rappers. The target audience is males aged 16-19 who live in urban areas like southeast London. The magazine aims to provide information on new and popular UK artists to help readers escape from daily life and procrastination. It will stand out by exclusively featuring UK rappers and being based in the UK. The inspiration magazine uses dark colors, places the artist prominently on the cover, and uses smoke effects to match the dark theme.