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Target audience questionnaire results & conclusions
- 1. Target audience questionnaire results& conclusions
- 2. Are you malefor female? Gender Male Female
- 3. Are you maleor female? We asked this question as our documentary target audience includes both males and females. We found out of the 30 people questioned 12 where male and 18 where female. This means that our target audience will remain as both male and female.
- 4. How old areyou? Age 16-18 19-20 21-23 24-27 28-30 31-33 34-37 38-40 41-44 44 - over
- 5. How old areyou? We asked this question as our documentary target audience age is 16-44. We found out of the 30 people questioned there was a range of ages. This means that our target audience age will remain as 16-44.
- 6. Would you watcha documentary on music? Would you watch a documentary on music? Yes No
- 7. Would you watcha documentary on music? We asked this question as our documentary topic is on music so we wanted to find out if our target audience would be interested in watching it. We found out of the 30 people questioned 24 said yes and 6said no. This means that majority of our target audience would be interested in watching and therefore we are keeping our documentary topic the same.
- 8. What TV channeldo you watch? What TV Channel do you watch? Dave Comedy central Channel 4 E4 4Music Channel 5 BBC3 BBC1 Sky Movies ITV3 Disney History E! Sky1 Sky Live TLC Sky sports MTV BTSports Viva ITV2 Really Film 4 Fox Nick
- 9. What TV channeldo you watch? We asked this question so that we could find out what TV channels our documentary target audience watches. This was so we could select an appropriate TV channel to run our documentary on. We found out that channel 4 was the most popular TV channel within our target audience. Therefore we will place our documentary on this channel.
- 10. When do youwatch TV? What day do you watch TV? Monday Tuesday Wednesday Thursday Friday Saturday Sunday Everyday
- 11. When do youwatch TV? What time do you watch TV? 5:00-8:00 8:01-12:00 12:01-3:00 3:01-6:00 6:01-9:00 9:01-11:00 11:01-12:00 12:01-4:59
- 12. When do youwatch TV? We asked this question so we could find out what day and time our documentary target audience watches TV so we could schedule our programme at an appropriate time. We found out that most of our target audience watches TV every day and therefore made the decision to schedule our programme on a Tuesday. We also found out that most of our target audience watches TV between 6:01-11:00 and therefore we made the decision to place documentary at 8:30-9:00.
- 13. What colour doyou associate with music? What colour do you associate with music? Blue Black Grey Any Bright colours Red White Pink Green Orange Yellow Gold Purple
- 14. What colour doyou associate with music? We asked this question so we could get an idea of what colours our documentary target audience associates with music. We did this so that the graphics and titles we will be using throughout our documentary appeals to them. We found out that our target audience associates the colours blue, black and red with music and therefore these are the colours we will consider using throughout our documentary.
- 15. What is yourfavourite genre of music? What your favourite genre of music? All Hip hop Rap Pop RnB Rock Metal Electric Indie Alternative Latin 80S Poppunk Movie soundtrack Chart Classical
- 16. What is yourfavourite of genre of music? We asked this question as to find out what genres our documentary target audience is interested in. We found out that pop and rock are the most popular within our target audience but a wide range of answers where given. Therefore this will help us narrow down the content to make it relevant to our documentary.
- 17. What genres doyou listen to? What genres do you listen to? Rock Pop Poppunk Indie RnB Dance Metal Punk Country Other
- 18. What genres doyou listen to? We asked this question to find out what other genres our documentary target audience listens to.We found out of that pop and rock where still the most popular. This allows us to still narrow down the content of our documentary to make it relevant to our documentary target audience.
- 19. What is yourfavourite artist or band? We asked this question so that we could find out our documentary target audience favourites artist or band. We found out that our target audience has a wide variety of favourite artists or bands ranging from Metallica and Guns And Roses to Paramore and Fall Out Boy to Rihanna and 50 Cent. This shows us we need to incorporate a wide variety of music into our documentary.
- 20. How do youobtain music? How do you obtain music? Download CD Youtube Spotify Itunes Radio TV
- 21. How do youobtain music? We asked this question to find out how our documentary target audience obtains music. We found out that most people download music, buy music from itunes and buy CDs. This show us that even though download popularity is rising people still buy physical CDs and therefore we need to incorporate both into our documentary.
- 22. Do you illegallydownload? Do you illegally download? Yes No
- 23. Do you illegallydownload? We asked this question as to found out if our documentary target audience illegally downloads. We found out of the 30 people questioned 15 did illegally download and 15 don’t illegally download. This tells us that we do need to include some information about illegal downloads as some of our target audience does illegally download.
- 24. If yes wheredo you illegally download from? Where do you download from? Internet Youtube Tubiddy Utorent Piratebay
- 25. If yes wheredo you illegally download from? We asked this question to find out where our documentary target audience illegally downloads from. We found out that most people illegally download from youtube. This helps us narrow down the content of our documentary.
- 26. How do youlisten to music? How do you listen to music? Computer TV Radio Phone Ipod MP3 Other
- 27. How do youlisten to music? We asked this question to find out how our documentary target audience consumes music. We found out that the most popular ways of listening to music was through either a computer or an ipod but the other platforms we provided as choices where close. This shows us that our target audience listens to music in a lot of ways.
- 28. How often doyou listen to music? How often do you listen to music? Everday Every other day Twice a week Once a week Every fortnight
- 29. How often doyou listen to music? We asked this question as we wanted to find out how often our documentary target audience consumes music. We found out of the 30 people questioned that 26 listened to music every day and the other 4 listen to music every other day. This shows us that our target audience has a high interest in music and therefore shows us we have chosen a suitable topic to cover in our documentary.
- 30. When do youlisten to music? When do you listen to music? Morning Afternoon Night In the car Walking Working/Homework Dance Whenever I can Relax With friends Reading Gym All the time Getting ready
- 31. When do youlisten to music? We asked this question as to find out about our documentary target audience consumption habits. We found out that the most popular time to listen to music was while doing homework or while working or whenever our target audience could. This shows that our target audience uses it as a motivation to get work done. It also shows that our target audience enjoys music and therefore this is a suitable topic for our documentary.
- 32. When was yourlast concert and who was it? Artist/Band Take That Good Charlotte X Factor Radio City Live Paramore Summertimeball Enter Shikari The Script Nickleback One Direction JLS Beyonce Rihanna Justin Bieber Never
- 33. Who was yourlast concert? We asked this question to find out which artist or band concert our documentary target audience last went to. We found out that our target audience had attended a range of different concerts this shows the wide variety of music taster within our target audience. We also found out that 9 people had never attended a concert. This shows us that attending concerts is an interest that our target audience enjoys.
- 34. When was yourlast concert? How long ago 2 Years 5 Years 8 Month Last Month 5 Month 4 Month 11 Month 7 Month 3 Years 6 Months
- 35. When was yourlast concert? We asked this question to find out when our documentary target audience last attended a concert. We found a range of time periods from last month up to 5 years ago.
- 36. Do you preferarenas or small venues? Arenas or Small Venues Arenas Small Venues
- 37. Do you preferarenas or small venues? We asked this question to find out our documentary target audience prefers arenas or small venues. We found out of the 30 people questioned 15 preferred arenas where as 6 prefer small venues. 9 people didn’t answer this questions this was because they had never been to a concert and therefore couldn’t. This data shows us that our target audience mostly attends concerts in arenas.
- 38. Have you everbeen to a festival? Have you ever been to a festival? Yes No
- 39. Have you everbeen to a festival? We asked this question as to find out if our documentary target audience includes attends festival. We found out of the 30 people questioned 6 people have been to a festival and 24 people haven’t been to a festival. This means that our target audience generally doesn’t attend festivals but some people do.
- 40. What festival haveyou been to? What festival? V Fest Leeds Spanish Ones in Miami & Colombia Youth Sound City Pubhub
- 41. What festivals haveyou been to? We asked this question to find out what festivals as documentary target audience has attended. We found out that V Festival was the most attended by our documentary target audience.
- 42. Do you knowany local bands? Do you know any local band? Yes No
- 43. Do you knowany local bands? We asked this question to find out if our documentary target audience knew any local bands. We found out of the 30 people questioned 7 knew local bands and 23 didn’t know any local bands. this tells us that some of our target audience is interested in the local music scene and this gives us another idea for content for our documentary.
- 44. What local bandsdo you know? What local bands do you know? Pavilions Pedestals Fast feeds Refrain JC and the 2 steps
- 45. What local bandsdo you know? We asked this question to find out what local bands our documentary target audience knows. We found out that the most well known local band was Refrain this gives us some local bands that we can now try get in contact and maybe interview if we need to. This gives us more content for our documentary.
- 46. Can you playa musical instrument? Can you play a musical instrument? Yes No
- 47. Can you playa musical instrument? We asked this question to find out if our documentary target audience can play a musical instrument. We found out of the 30 people questioned 9 can play a musical instrument and 21 can’t play a music instrument. This means that we can include a small section on musical instruments as some our target audience can play one.
- 48. How did youlearn to play a musical instrument? How did you learn to play a intrument? School Self taught
- 49. If yes howdid you learn your instrument through school or did you teach yourself? We asked this question to find out how our documentary target audience learnt their musical instrument. We found out of the 9 people who can play a musical instrument 5 learnt through school and 4 taught themselves. This means we can include content about learning a musical instrument through school and talk about the negatives and positives of it.