Tasiah considering research issues

Tasiah
Johnson

Media
Unit
7
Enterprise
Learning
Aim
A
–
Research

i. What
research
will
you
need
to
do
before
finalising
the
brief
for
the
marketing

campaign?

o Research
into
what
has
worked
and
what
hasn’t
worked
in
marketing

campaigns
for
other
media
products

o Research
into
what
might
make
people
in
the
target
audience
pay
attention

to
marketing
materials
and
go
to
see
the
show

o Research
into
other
briefs
for
marketing
campaigns
to
see
what
they
look
like

ii. Why
are
you
undertaking
this
research?

o Because
I
want
to
make
sure
that
the
marketing
material
I
make
as
part
of

the
marketing
team
is
as
good
as
it
can
be

o Because
I
want
to
make
sure
that
I
don’t
make
the
kind
of
mistakes
that
were

made
by
the
marketing
I’ve
look
at
that
wasn’t
very
successful

o Because
I
want
to
try
to
make
sure
the
show
is
a
success

iii. Who
should
you
involve
in
this
research,
e.g.
members
of
the
target
audience?

o I
will
carry
out
my
research
myself

o I
will
use
members
of
the
school
community
who
are
the
target
audience
for

the
show

iv. What
research
do
you
need
to
undertake
to
help
you
generate
ideas
for
a
new

product
(e.g.
market
research
into
the
popularity
of
existing
products
or
to
identify

potential
gaps
in
the
market
)?

o I
will
undertake
some
research
into
other
marketing
campaigns
because
I

want
to
draw
some
conclusions
about
what
works
and
what
doesn’t
and

especially
because
I
want
to
think
about
how
to
make
sure
you
marketing

appeals
to
your
target
audience

o I
will
undertake
some
primary
research
on
my
target
audience
to
ask
them

what
they
think
about
my
plans
for
my
marketing
material.

v. Where
will
the
research
take
place
and
what
sources
are
available
to
you?

o My
marketing
campaign
is
for
the
school
show
so
I
will
do
my
research

around
school

o I
will
do
some
initial
research
online
and
I
will
use
the
computers
here
to

write
a
questionnaire

o I
will
use
the
questionnaire
to
interview
different
students
and
staff
around

the
school
to
get
their
opinions

vi. What
different
forms
will
your
research
take?

o I
will
do
some
textual
analysis
of
other
marketing
campaigns
for
media

products

o
I
will
do
some
primary
research
into
the
target
audience

Tasiah considering research issues

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