Task 1

Task 1

• 1.
  Task 1 What isa music video?
• 2.
  What are theconventions of a music video? The conventions of a music video are that they include the artist or band.The shots for a music video tend to be close ups, long shots and mid shots to either the location of the music video to set the scene, to show the emotion of the artist to show the emotion of the song and to show the actions that the artist is doing for example playing an instrument, dancing or miming the words.
• 3.
  The mise enscene of a music video The mise en scene of a music video can vary depending on the artist or band and what genre of music they are in. For example rock bands tend to have a clip of them performing live to their fans dressed up in their outfits such as metalcore music has a stereotype of being dressed in all black to match the music they play. Whereas a R&B music video you’d expect to see dancing, women and the clothing worn would be more whites colours and the artist or band would have a crisp look to them. An example of a RNB music video isTimbaland ft JustinTimberlake where there is a lot of women, dancing and the outfits worn are crisp looking. http://www.youtube.com/watch?v=NRdHsuuXxfk An example of a metalcore music video isArchitects - FollowTheWater where the video is all performance based on one of their shows to a crowd of fans. http://www.youtube.com/watch?v=BS8sYmTcM4w&feature=relmfu
• 4.
  For the editingin music videos jump cuts are used to change from one scene to another quickly.To edit a music video a popular edit is a dissolve or fade into black to show the audience that the music video has ended. Also music videos sometimes have parallel narrative so that the music video is able to show to sides of a story, perhaps a live performance and a narrative.The lighting is important in a music video because it sets the tone for the music video such as dark lighting could be depressing to match the tone of the song whereas bright lighting could mean the song tone is happy.
• 5.
  What is thepurpose of a music video The main purpose of a music video is to sell the song. By selling the song you advertise the band which increase the CD sales if they like the single. Another purpose for a music video is to help the audience understand the meaning of the song but the main purpose is the promotion of the band/cd.
• 6.
  Three types ofmusic videos The three types of music videos are concept based, narrative based and performance based. Concept based means a style of music video that is usually based around a certain concept or idea. Performance based is where the music video shows the artist performing throughout the music video. Narrative based music video means that the music video is showing/telling a story.
• 7.
  Concept music video Aconcept video is a video based around a single idea.The video is usually unusual and obscure for the audience.The unusual content is an attraction to many consumers, which draws them in. Concept videos are usually designed for a niche audience and is something described as pure concept art. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. Concept videos are designed to create a meaning. In the concept video of Best ofYou by Foo Fighters. In the video there are artistic hints of graffiti and clips of real life scenes to create meaning behind the song.We only see quick flashes of these clips which make it a concept video as they are quite obscure images as we don’t see them for long.
• 8.
  Performance based musicvideo A performance based music video example is Foo Fighters –The Pretender because throughout the music video the band are seen performing with their instruments. In the video there are a range of camera angles which create an atmosphere of rising energy which matches the tempo of the music as it also rises throughout the song.The use of camera angles creates the star theory because we are see the clothing worn by the band but also emotions of the band creates the feeling of the song but also reflects the genre of the music.The fast camera shots of this video create a fast and edgy feel creating a stir. Performance based videos are good when working to a budget as they aren’t high costing.
• 9.
  Narrative based musicvideo An example of a narrative based music video is Green Day – Jesus of Suburbia because there are two versions of this music video, one is 9 minutes long or there is the 11 minutes long version which tells us a bit more about the song and the music video helping us understand.The music video for Jesus of Suburbia follows the story of a boy called Jimmy and we see everything that he has to go through which then leads to him leaving his family and hometown behind.This storyline is common to the genre of rock music of not belonging. In the music video there are a range of camera shots to create meaning most of them are close ups of the main character (Jimmy) to show his emotions.The band aren’t in the music video much which makes us reflect on the narrative of the story rather than the bands image.The use of a narrative music video is that the video is designed to tell a story though the moving image. The use of a narrative video is that it helps the audience understand the meaning of the song. In the video for Jesus of Suburbia it works with Goodwins theory as most of the video has a notion of looking as there are females throughout the music video to convey the lifestyle the main character has giving us background information.