Task 1 briefs
- 1. Task 1 Briefs: Contractual – “A contract brief isbetweenthe clientandemployees.The contractual brief explains the dutiesrequiredandhowthe company'sschemesitswork.The contractual brief explainshow the much employee will receive.The contractual brief includesareassuchas whatthe employee is agreeingbefore signingit.A contractual brief mustalsoinclude the general liabilityinsurance. Itisa legal contractbetweenadvertisingcompaniesanditsclientwhichdescribesthe dutiesrequiredas well asthe price and paymentsterms.”http://www.answers.com/Q/What_is_a_contractual_brief A contractual brief definesthe workandliabilitiesof anemployee andthe amountof moderation there wouldbe betweenemployees. Communicationwouldbe almostconstant,asitis importantinthissortof brief,whichwouldallow me to improve onmy communicationskills. Time managementwouldbe the mostimportantfactorof thisbrief asthe deadline wouldbe seton the firstday, soI wouldlikelyimprove onsuchskills. To be able towork underthisbrief well;youwouldneedsufficienttechnical skillsandexperience in the firstplace. Your careerprogressionwoulddependuponthe qualityof yourworkand how well you performed underthisbrief. Whois the client? A large game developmentcompany(Nintendo, Ubisoft,Atlusetc.) What mediaproduct(s) does the clientrequire? A finishedvideogame. What is the timescale to deliverthe product(s) to the client? The timescale isusuallyayearat least; some gamesare indevelopmentforoverthree years. Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? The age limitis usuallysixteenoreighteenyearsold. What are the legal and ethical issuesrelatingto the production? Employee rightsandpaymentand copyrightissuestendtobe the mainlegal andethical issueswhenmakinggames. What constraints do you have to work within (budget,lengthofproduct, format)? The budgetfora game dependsonthe companyand the kindof game you wantto make,if a company isn’tcertain that yourideawill make moneythentheywon’tgive youashigha budget. There couldbe any formatfor thisproduct. Negotiated– “This type of brief will be broughtupif the co-operative brief giventothe twoor more mediacompaniesthatare competingthe projecthave anyissuesbetweenthemselvesaboutthe brief oranythingtheywouldlike toclearupwiththe client.Throughthe negotiationsthe brief can thenbe changedin orderto suite everypartytakingpartin the production.Thiscouldbe anything
- 2. fromchangingthe appearance of the productto changingthe productscontentas well askeepingit to the guidelinessetinthe brief.”http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated- brief.html A negotiatedbriefisabrief thathas beenchangedtosuitthe needsandpreferencesof everyparty involved. Communicationinthisbrief wouldbe the onlywaythe brief wouldactuallysuiteveryone’sneeds, makingone of the mostimportantfactorsof the brief. Time managementcanbe lessof a problemas the amountof time youwouldhave to workon a projectcan be negotiatedand changed. Your technical skillswouldimprove asyoucontinue workingthroughthe brief. Your careerprogressionwouldbe the same withthisbrief asitwouldforanyother,it dependson the qualityof yourwork andhow youmanage yourself underthe brief. Formal – “Thisiswhere a mediacompanyisgivena brief bythe clientwhichoutlinesthe product whichthey wantto be made.This brief isveryopenandonlygivesenoughinformationtobe able to produce the product,any issuesorinformationthatthe mediacompanywouldliketogoovercan be discussedduringthe negotiationswiththe client.Boththe clientandthe companyemployedby themwill formallyagree onthe projectandthe brief butitcannot alwaysbe legallybinding.” http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html Thiskindof brief ismore openthanothersand alsoemployselementsof the negotiatedbrief;infact it’sverysimilar.Thisbrief,however, isn’talwayslegallybinding. In termsof communication,time management,technical skills,andcareerprogressionare all the same as it wouldbe forthe negotiatedbrief. Informal – “An informal brief isnotdocumentedandisusuallyof the verbal kind.Itiswhere the clientandthe companywhichtheyhave employedsimplydiscussthe requirementsfor the product theywill be makingandultimatelyagree uponthe project.” http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html Thiskindof brief isusually justmade throughdiscussingthe product’srequirementsandisusually justverbal andnot documented. Thiswouldn’treallyhelpyouimprove anycommunicationskillsasyouwouldsimplydiscussthe brief and thenstart productionof the product,butthat doesn’tmeanthatcommunicationisn’t important. How youmanage your time woulddependonwhatyoudiscussedwiththe clientwhenmakingthe brief.
- 3. Your technical skillswouldimprove butprobablynotthatmuch. You careerprogressionprobablywouldn’tchange asthisbrief willlikelynotbe documented. Commission– “This brief iswhere alarge mediacompanywill employanotherindependentmedia companyto create and produce the productfor them, and afterthe producthas beenmade the largercompanymay go on to use the productfor an external clientwhowill paythe independent mediacompanyformakingthe product andtheycouldevengeta cut of the royaltiestoo.The brief isnot negotiatedbetweenthe companyandthe client,howeverisnegotiatedbetweenthe two mediacompanies.”http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html Whena larger companyhiresa smaller,independentcompany,tocreate aproduct forthemthisis calleda commission.Commissionsare usuallyjustdiscussedbetweenthe twocompaniesandnot the client. In a commission;communicationisextremelyimportantbecausethe hiringcompanyneedstobe specificaboutwhattheyandtheirclientwants. Time managementisalsoveryimportantasthe independentcompanybeinghiredwill be givena deadline. In orderto complete thiscommissionbythe deadline given;youwill needahighlevel of knowledge and experience inthe fieldinwhichyouare working. In termsof career progression;the companywouldbecome more renownedfortheirworkif their workwas very good,leadingtomore companieshiringthem. Whois the client? A game company What mediaproduct(s) does the clientrequire? Couldbe anythingbutis usuallysomethinglike conceptart What is the timescale to deliverthe product(s) to the client? The timescale thataconceptartist on commissioncanbe give as little asa month. Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Dependsonthe game designer’schoicesforthe game. What are the legal and ethical issuesrelatingto the production? Usuallyjustcopyrightissuesasa conceptartistcannot use someone else’swork. What constraints do you have to work within (budget,lengthofproduct, format)? The budget wouldconsistof whatthe hiredworkerhasat his/herdisposal.The lengthof the productwouldbe dependentonwhatwasofferedtothe commissionedartistastheycan seta price dependingonthe qualityof the workthat theyare askedfor.
- 4. Tender– “This is where a clientwill advertisetheir brief and a production company will bringtogether a proposal thatthey will pitch to the client,there could be multiplepitches to the clientfrom many different companies,so the clientwill then get the chanceto choosethe proposal thatthey think best suits their bri ef and offer the job to that production company.” http://creativemediaatjt.blogspot.co.uk/2013/03/tender- brief.html In this brief, companies will go to the clientwith a proposition and the clientwill beableto choosebetween each of the company’s proposals and pick theone they think is bestfor them. Communication wouldn’t be as important in this brief as the clientwould have already created the brief that the company will follow. Time management would be very similar to the commission brief;the deadlinewill havelikely already been put in the brief. The technical skillsof the company would have already been discussed and the clientwould most likely pick the company with the most experience with the work that the clientrequires. For the company that the clientdecided to hire, the most career progression they would get is likely just payment. Co-operative – “Withinthistype of brief there are usuallytwoormore companiesthatare hiredby the clienttowork to the brief theyhave writtenforthe specificproject theywanttobe completed. Afterbothcompanieshave receivedthe brief theycanthenproceedtoworktogetherto produce the product.If there isa disagreementorconflictinideasthere canbe a negotiatedbrief inorderto resolve these issues.”http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html In thisbrief;twoor more companieswill worktogethertocomplete the projecttheyagreedtomake whenthey wrote the brief. Inthe case of a disagreementaboutideas,the issuescanbe resolved throughnegotiation. Communication,timemanagement,technical skillsandcareerprogressionwouldall be the same for thisbrief astheywouldforthe negotiated brief.
- 5. Whois the client? Steamgreenlight. What mediaproduct(s) does the clientrequire? The clientwantsvideogames. What is the timescale to deliverthe product(s) to the client? There isno set deadline,whenthe game is done.Itcan be sentin. Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Gamers, generallymale,fromthe age bracketof 3-40 yearsof age. What are the legal and ethical issuesrelatingto the production? You wouldhave tomake sure you don’thave any offensive orcopyrightedmaterial. What constraints do you have to work within (budget,lengthofproduct, format)? Due tothe companiessubmittingtothis,budgetwould more thanlikelybe small.Lengthwouldbe dependent on the budgetandgame idea.Formatwouldbe a PCgame,made in a game engine. Competition– “Thisis where aclientcan puttheirbrief outso it can be accessedbyall of the differentproductioncompaniesthatare participating.Itcansometimesbeenseenasafree competitionaseachproductioncompanywill complete the brief andthe clientcanthenjudge which companyhas the bestprojectand as an award theyhave itpublished.” http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html Companieswillcompete tofinishthe brief anddothe best job;the clientwhomade the brief will choose fromall of the workof the differentcompaniesandpublishthe bestone. DeveloperswhosubmittoSteam Greenlightcanhave theirgames publishedhere.Thisisagood way to getyourself noticedinthe indie communityif you’re juststarting out.
- 6. Thisis similartothe tenderbrief andwill providesimilaradvancesincommunication,time management,technicalskillsandcareerprogression. Whois the client?Indie Game Jams What mediaproduct(s) does the clientrequire? The clientwantsvideogames. What is the timescale to deliverthe product(s) to the client? The deadlineforeach“jam” is displayedonthe calendar Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Gamers, generallymale,fromthe age bracketof 3-40 yearsof age. What are the legal and ethical issuesrelatingto the production? You wouldhave tomake sure you don’thave any offensive orcopyrightedmaterial. What constraints do you have to work within (budget,lengthofproduct, format)? The budget wouldlikelybe small.Lengthwouldbe dependentonthe budgetandgame idea,aswell ashow long youhave to complete yourproject.Formatwouldbe a PC game,made in a game engine. Thiscalendarshowscompetitors how longtheir“jam” will goon for so theyknow exactlyhow longthey have to complete andsubmittheir project.
- 7. AtlanticFilmFest Whois the client? JasonBeaudry(the organizer) What mediaproduct(s) does the clientrequire? Your submissioncanbe fiction,documentary, animationorexperimental of anylength. What is the timescale to deliverthe product(s) to the client? The latestentrydeadline isJune 26th Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Filmswith commentaryor dialogue inlanguagesotherthanEnglishmustbe subtitledordubbedinEnglishfor consideration. What are the legal and ethical issuesrelatingto the production? There are issuesconcerning sexism,racism,inappropriatelanguage andcopyrightedmaterial(the productmusthave been createdby the entrant) What constraints do you have to work within (budget,lengthofproduct, format)? The budget woulddependonhowmuchyouhave at your disposal.There doesn’tseemtobe alimittohow long it hasto be,however,there maybe a limitof aboutan hour.There can be anyformat as longas you made it. Thispage detailsthe festival’sentry fees,entrydeadlines,entryformat, selectionandmore tomake sure youknow everythingaboutthe festival if youplantoenter.