Task 2 Case Study

Task 2 Case Study

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  Luce Tshibangu Media Studies Task2: Case Study (Research) Trey Songz- Heart Attack 1-Synopsis: This music video is about a male artist who has broken up with his girlfriend over arguments. The young male artist sings about how he never knew that falling in love would hurt him so bad and this shown through shots used of them arguing and not talking to each other. There are two artists within the music video (male and female) but the male artist is the one that sings throughout the whole video. There is a narrative used within the video to show the reasons for why he is heart broken or feeling the way he is. However it is also a performance by the male artist whilst he sings. 2- Video Type: This video is a conceptual as it relates back to real life situations, how people get hurt because of love. But it’s mainly a narrative as it shows a story of what lead up to the “heart attack”. At the beginning of the video there is a close up shot used of the male artist laying down in a hospital but as the audience we are unaware of what has happened so in order to embed this the video takes us back to how everything happened and this is done by using a rampage effect/ the video rewinds. 3- Themes/Motifs: The themes used in this video is happiness and heartbreak and this is implemented through the shots used in an outdoor space. Happiness is shown by using two people who are truly in love and its shot in black and white to show that he was most happy in the past The other theme of feeling heartbroken is shown in shown in colour which imply that he is no longer happy and no longer with the girl. At the end of the video we are shown how where they ended up after the car crash. 4- Representation of Artist/s: The male artist is represented as a loving young black male as he we see how happy he is with his girlfriend He dressed in a casual way which allows the audience to relate to it because the new generation dress quiet casual but as an artist they dress different which could also consist of casual wear to make themselves more appealing as an artist. 5-Camera angles, special eefects, mis-en-scene and editing techniques: There is a use of long shots to show the audience the two couples together and how they look like in terms of dress/costume, with this we are also shown the setting/ location There is a use of a close up shot of the artists face to show his facial expression to allow us to see how his feeling but also with that it’s an effective shot to use within that sequence. The editing techniques are quiet effective in this video as they use a lot of fades to show the difference of how they were before and after. The fades show a passing of time which is what they are trying to portray in this music video
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  Luce Tshibangu Media Studies Thevideo uses rampage to show the cycle of their love and how it ended where it did, this therefore ensures that the audience know what has been happening and how their love evolved. 6- Target audience: The target audience for this music video is mainly aimed at young adult’s people that are most probably in relationships and are young. It could appeal to the younger generation to show that love is not what it appears to be because you’d end up in a broken heart “heart attack” 7- Ideas: From this music video I think that I would like to take the way they’ve reversed the video. They used the shot of what was meant to be at the end of the video and put it at the front and then they showed the narrative till where we are shown them both in a hospital after the car crash