The document discusses ways to attract a target audience to a horror/thriller film. It focuses on including an attractive main protagonist and other cast members to appeal to both male and female viewers. It also emphasizes making the film as gory and gruesome as possible, using graphic torture scenes, to attract fans of similarly violent films. Catchy names for the film and production company that hint at violence, like "Redrum" which spells murder backwards, are also discussed as audience attention-grabbers.