- The author has chosen "Music Mayhem" as the title for their magazine about pop music. Their focus group felt this title was stronger than others considered and suggests enjoyable, fun content about pop music.
- Pop music was chosen as the genre focus because the author is most interested in and knowledgeable about pop, and feels they can attract fans of other genres as well. Pop appeals to a large audience.
- The target audience is males and females ages 11-16. The author wants to make the magazine appealing to both genders by avoiding a focus only on typically "female" topics like makeup and fashion.