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Tata Nano
- 1. Nano StrategyStrategic ManagementPresentedBy,PratikPurav P-29Aditi Sabaria C-31RohitMundhara P-21SaurabhShinde P-35
- 2. INTRODUCTION Automobileindustry in India
- 3. Anembryonic automotive industry emerged
- 4. Japanesemanufacturers entered
- 5. Industrytoday
- 6. MajorPlayers in India
- 7. VISIONTo develop TATAinto a world class Indian car brand for innovative and superior value vehicles
- 8. Mission Tobe the most admired multi-national Indian company producing vehicles that people love to buy To create an organization that people enjoy working for doing business with and investing in
- 9. Idea GenerationOf Nano“I saw families ridding around on scooters with kids standing up and mother carrying a baby and sitting Pillion and decided to do something about . It started as an quest for an affordable transportation solutions.”.Source – Business Standard
- 10. A Promise isA Promise – Ratan TataTATA’s NANOWhy Nano ?
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- 12. PriceMileageStyleBrand NameFirst InnovationStrengthsFiberBody Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to SingurWeakness
- 13. Opportunities Bikers can be motivated
- 14. Auto rickshaw& second hand marketThreats Other competitors
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- 16. New RegualtionsStrategyTimehonored International strategyEffectively used parliamentary politics as business strategyPolitics shaping Nano’s futureEarlier less reliance on states
- 17. Considered government asa regulatorRatan Tata changed the group’s attitutdeInvolved the state as partnerRelationship between state and group improved
- 18. Location of ManufacturingPlantTML intending to set manufacturing plantConsidered locating plants in various statesAccurate understanding of :– Political interests Compulsion of State Government
- 19. Contd..Exploited such weaknessto its advantage
- 20. Incentive package inUttarakhand/Himachal Pradesh a)100% exemption from excise duty for 10 years b)100% exemption from Corporate Income taxWB out of desperation walked into the trapSingur - TataGovt. WB keen for rapid industrialisationApproached Tata MotorsTata Motors showed interest in locating the plant in WBChose Singur a small town in Hoogly district of WBGovt. WB provided TML a loan of 200 crores at 1% interest
- 21. Tata enjoying themost of incentives!!!A comprehensive package of incentivesElectricity Clause – Electricity at Rs.3kwhLoan Repayment – Loan with interest repayable in annual installmentsLease rental
- 22. Why Tata Nanopulled out of Singur?
- 23.
- 24. Land ControversyAcquired LandCompensationMisunderstandingAdmitted Mistake
- 25. “Great agitation andgreataggression”“You cannot run a plant where the wall is being broken; you cannot run a plant where bombs are being thrown from all the sides; you cannot run a plant where the people have been intimidated or threatened. This is only during the construction, what happens when we actually start running the plant!”Ratan TataChairman,Tata Motors LtdFRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE
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- 31. Destructive Politics... “I once mentioned that if somebody puts a gun to my head, you either pull the trigger or take the gun away because I will not move my head. I think Ms.MamtaBanerjee has pulled the trigger,”Ratan TataChairman,Tata Motors Ltd.FRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE
- 32. Effects on WestBengal Brand Image
- 33. Damages to thePublic property
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- 35. UnemploymentEffects on TataMotorsTata Gained a Seven Crucial Months - Commodity Prices declined - Advances - Mobilise the Funds
- 36. Fight for NanoBegins – AgainWest Bengal’s loss another State’s gainKarnataka 1st to offerGujarat offered 3 strategic locations - Mundra in Kutch district - Charodi in Sanand - Surat Orissa offered land at Gopalpur
- 37. Maharashtra, AndhraPradesh, Uttarakhand also made an offerWinner - Gujarat
- 38. “You are stupidif you are not in Gujarat” - Ratan TataVibrant GujratReliable InfrastructureLocations - Government owned landCharodi and Chharal villages in Sanand the ultimate choice
- 39. Benefits to Loanof Rs 9,570 crores THE DEALRs 2,900 cr for Nano plantRs 6,670 cr for Infrastructure developmentRepayment of Rs 9,570 cr loan @ 0.1% over 20 years
- 40. THE SWEETNERS100% exemptionon electricity dutyConcessional power tariff1,100 acre land comes cheapNo stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments
- 41. Benefits to GujaratBenefits to Component manufacturers and VendorsNew Investment opportunities and positive sentiment in Gujarat Benefit to Real estate marketAdditional jobs and training opportunities
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- 43. Bibliography/Webliography"Specifications of Tata'sNano". indiatimes.com. 2008-01-10. "Nano Mania". Autocar India. February 2008."Specifications of Tata's Nano". cardesignnew."Review of Tata Nano" TechWebToday.Falling Rain Genomics, Inc - Singur"Census of India 2001: Data from the 2001 Census, including cities, villages and towns (Provisional)". Census Commission of India. Archived from the original on 2004-06-16. http://web.archive.org. The Hindu Business Line, 26 November 2006 The Hindu Business Line, 13 December 2006
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