Taxify startup story & growth challenges - May 2016

Taxify startup story & growth challenges - May 2016

• 1.
  Disruption in taxiindustry
• 2.
  Martin Villig ● Entrepreneur,15 years in IT/Startups ● Education: Estonian Business School ● Started & sold 1st Co during university ● Worked at Tallinn & OMX Baltic Stock Exchange, Skype, Fortumo, ... ● Co-Founder: SLC, Garage48.org, HUB ● Co-Founder & Expansion Manager Taxify ● http://twitter.com/waldec
• 3.
  Challenging start-up in2013 ● Funding: Enterprise Estonia vs family (FFF) ● Freelance developer: prototype in 3 month ● Street sales to “pessimistic” taxi drivers ● Early adopter customers, bugs in apps ● Oliver joined as main Developer – Sept ‘13 o New product re-write within 1 month ● Good growth since October ’13
• 4.
  Reliable and AffordableRides Get a ride at a tap of the button ● Verified drivers ● Electronic payments ● Taxify in Riga: 350 cars ○ Avg pickup 5 minutes ○ Avg ride 5.3 EUR ○ 35% card payments
• 5.
  Taxify 2013-2015 ● Startedfrom Tallinn ● Leader in Baltics ● Now in 10 countries ● +500,000 clients ● 10,000 Drivers ● Growth 10-20% MoM
• 6.
  From 0 toEstonian market leader in 16 month How? Quality rides at affordable prices ● Availability of good cars ● 4.5 min rating ● Language check Save taxi companies from “UBERification”
• 7.
  Strict Quality Standards ●Verified Drivers o Criminal records, Language check o Service quality training (driving, safety, payments) ● Very Good Cars o Max 10 years, good condition o Mid-size sedan/wagon
• 8.
  2-way Feedback • 1-clickfeedback after ride • Riders rate Drivers • Drivers rate Riders ● Min rating 4.5 stars ● We handle ALL ratings below 3 stars ● Taxify refunds when driver cheating
• 9.
  Taxify for Business ●Baltic: Riga, Vilnius, Tallinn ● 3500 Cars = Fastest pickup ● No hassle, monthly billing ● Support: Account Manager ● Join - taxify.eu/business 10€ 6€ Premium Taxi Co. Taxify Business -40%
• 10.
  Demand changes 15x Avgtaxi drives 50 hours a week Ridesharing driver 7 hours week
• 11.
  Ridesharing - Futureof Transport Private individuals offering rides to private people, orders made via mobile applications. Started from US, spreading fast in Europe and Asia. ● Every driver passes background & car check ● Fixed prices, no cheaters, rating system ● Flexible job opportunities for thousands ● Cars idle 23h/day, traffic jams, ...
• 12.
  Ridesharing pilots inBaltics ● Ridesharing drivers don’t have “bad taxi” habits ● Drivers: Estonia 500, Lithuania 250, Latvia 75 ● Average rating 4.86, much higher than taxis
• 13.
  Ridesharing in Baltics ●Law changes in EE & LT Parliament ● Rally: who gets 1st country to legalize ridesharing in Europe? ● Taxify in dialogue with Latvian authorities to define new regulation ● Estonian President T.H. Ilves: “Estonia is looking for a solution instead of prohibiting a new form of business”
• 14.
  Growth challenges forTaxify ● How to innovate outside of current laws? - Drivers & Riders like ridesharing. No laws yet. ● 1st mover advantage - Win max number of cities & clients ● How to hire best talent? - People make growth, not products ● Unfair competition :) - Finland & Lithuania
• 15.
  Testing multi-platform apps •Releasing to hundreds of thousands of live users is RISKY • Android vs iOS vs Windows Phone • Internal Alpha testing, Devices • Beta testing, Devices & Locations • Gradual rollout
• 16.
  Become a ridesharingdriver ● Earn up to €15/hour ● Your own car, max 10Y old ● Min 3 year driving license ● Work whenever you want ● Invite friends - referral bonus ● Sign up today: http://partners.taxify.eu
• 17.
  Thank you. Questions? MartinVillig Co-Founder [email protected] +372 508 4461 twitter.com/waldec Use promo code: MARTIN to get your 1st ride free (€5)