Tone, Voice, & Direction
Christine Cantera
@MissExpatria
Why Are You Writing Your Post?

Information

Ideas / Inspiration

Personal Story

Pictures & Captions
To Whom Are You Writing?

Don't write FOR someone

Do write TO someone

Don't be all things to all people

Do own your niche
CHECK YOUR WRITING!

Learn the basics

Make note of common mistakes

Have someone look at it

Read The Oatmeal!
Your Moment of Zen
The next time you take your blog
too seriously, just remember:
In French, the word for "joke"(blague)
is pronounced exactly the same.

More Related Content

PPTX
Movie trailer4
PPTX
Testing etm
PDF
Kate Kiefer Lee: Voice & Tone [Dec 2013]
PPTX
Persona profiling
PPT
10 Tips For Finding Your Tone Of Voice
PDF
Eight typical tone of voice personalities
PPTX
Tone of voice
PDF
Your tone of voice
Movie trailer4
Testing etm
Kate Kiefer Lee: Voice & Tone [Dec 2013]
Persona profiling
10 Tips For Finding Your Tone Of Voice
Eight typical tone of voice personalities
Tone of voice
Your tone of voice

More from TBEX (20)

PDF
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
PDF
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
PPTX
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
PPTX
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
PPTX
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
PPTX
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
PPTX
TBEX Asia 2016, Snapchat & More, Callin O'Neil
PDF
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
PDF
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
PPTX
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
PPTX
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
PDF
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
PPTX
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
PPTX
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
PPTX
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
PDF
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
PPTX
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
PDF
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
PPTX
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
PDF
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
Ad

Recently uploaded (20)

PDF
CRP102_SAGALASSOS_Final_Projects_2025.pdf
PDF
M.Tech in Aerospace Engineering | BIT Mesra
PDF
Journal of Dental Science - UDMY (2022).pdf
PDF
Journal of Dental Science - UDMY (2020).pdf
PDF
LIFE & LIVING TRILOGY - PART - (2) THE PURPOSE OF LIFE.pdf
PDF
Climate and Adaptation MCQs class 7 from chatgpt
PDF
Race Reva University – Shaping Future Leaders in Artificial Intelligence
PPTX
UNIT_2-__LIPIDS[1].pptx.................
PDF
Compact First Student's Book Cambridge Official
PPTX
Climate Change and Its Global Impact.pptx
PDF
FOISHS ANNUAL IMPLEMENTATION PLAN 2025.pdf
PDF
Literature_Review_methods_ BRACU_MKT426 course material
PPTX
DRUGS USED FOR HORMONAL DISORDER, SUPPLIMENTATION, CONTRACEPTION, & MEDICAL T...
PDF
1.Salivary gland disease.pdf 3.Bleeding and Clotting Disorders.pdf important
PDF
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
PDF
Skin Care and Cosmetic Ingredients Dictionary ( PDFDrive ).pdf
DOCX
Cambridge-Practice-Tests-for-IELTS-12.docx
PPTX
Module on health assessment of CHN. pptx
PDF
Laparoscopic Colorectal Surgery at WLH Hospital
PDF
Civil Department's presentation Your score increases as you pick a category
CRP102_SAGALASSOS_Final_Projects_2025.pdf
M.Tech in Aerospace Engineering | BIT Mesra
Journal of Dental Science - UDMY (2022).pdf
Journal of Dental Science - UDMY (2020).pdf
LIFE & LIVING TRILOGY - PART - (2) THE PURPOSE OF LIFE.pdf
Climate and Adaptation MCQs class 7 from chatgpt
Race Reva University – Shaping Future Leaders in Artificial Intelligence
UNIT_2-__LIPIDS[1].pptx.................
Compact First Student's Book Cambridge Official
Climate Change and Its Global Impact.pptx
FOISHS ANNUAL IMPLEMENTATION PLAN 2025.pdf
Literature_Review_methods_ BRACU_MKT426 course material
DRUGS USED FOR HORMONAL DISORDER, SUPPLIMENTATION, CONTRACEPTION, & MEDICAL T...
1.Salivary gland disease.pdf 3.Bleeding and Clotting Disorders.pdf important
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
Skin Care and Cosmetic Ingredients Dictionary ( PDFDrive ).pdf
Cambridge-Practice-Tests-for-IELTS-12.docx
Module on health assessment of CHN. pptx
Laparoscopic Colorectal Surgery at WLH Hospital
Civil Department's presentation Your score increases as you pick a category
Ad

Tone, Voice and Direction- Christine Cantera

  • 1. Tone, Voice, & Direction Christine Cantera @MissExpatria
  • 2. Why Are You Writing Your Post?  Information  Ideas / Inspiration  Personal Story  Pictures & Captions
  • 3. To Whom Are You Writing?  Don't write FOR someone  Do write TO someone  Don't be all things to all people  Do own your niche
  • 4. CHECK YOUR WRITING!  Learn the basics  Make note of common mistakes  Have someone look at it  Read The Oatmeal!
  • 5. Your Moment of Zen The next time you take your blog too seriously, just remember: In French, the word for "joke"(blague) is pronounced exactly the same.