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Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
The document outlines a webinar presented by Kate Olsen on creating effective corporate-cause partnerships, emphasizing the importance of alignment in mission and values, as well as the significance of accountability and communication. It also highlights the Giving Tuesday initiative in Canada, aimed at promoting charitable giving and collaboration among partners. Key steps for successful partnerships include leveraging complementary assets and measuring accomplishments to maximize impact.
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Team Up for Tuesday: 5 Steps to Awesome Corporate-Cause Partnerships
- 1. Team Up forTuesday: 5 Steps to Awesome Corporate-Cause Partnerships
- 2. TODAY’S PRESENTER Kate Olsen VicePresident of Strategic Projects Network For Good
- 3. WEBINAR REMINDERS • Youcan hear us, but we can’t hear you • Have questions? Type questions in the Questions Log • Turn up your computer’s volume • For the best webinar experience, close all other applications • Webinar slides will be shared
- 4. WHAT IS CANADAHELPS? •A public charitable foundation and registered charity • Through CanadaHelps.org, anyone can donate to any registered Canadian charity online • We have facilitated over $345 million in charitable donations online since our launch in 2000 • 14,000 charities use us to collect donations and fundraise online • Over 800,000 Canadians have donated through CanadaHelps • For donors, CanadaHelps is a one-stop-shop for giving For charities, CanadaHelps is an online fundraising solution that is affordable, easy and secure WELCOME TO GIVING MADE SIMPLE!
- 5. #GivingTuesdayCa • A nationalNEW day of giving on the Tuesday following Black Friday and Cyber Monday – Dec 3, 2013 • Celebrates and encourages giving back in ways that support charities • Partners create and commit to a project then help spread the word to their networks – online and offline • Over 450 partners so far! www.GivingTuesday.ca #GivingTuesdayCa
- 6. Team Up forTuesday 5 Steps to Awesome Corporate-Cause Partnerships Kate Olsen @Kate4Good [email protected]
- 7. Many reasons topartner 1. More resources 2. Attention and audience 3. New ideas and approaches 4. Skills and knowledge building 5. Achieve more impact Start small. Think: Pilot.
- 8. Many reasons notto partner 1. Support comes with strings 2. You don’t trust your partner 3. Goals conflict or are unclear 4. Partnership takes you off mission Look before you leap.
- 9. Corporate-Cause partnerships areevolving So last century Grants to nonprofits the CEO cares about Joining the new millennium Philanthropic priorities siloed in the corporate foundation Today & beyond Philanthropic programs tied to business values and priorities Cross-sector collaboration and joint ventures
- 10. Companies seek topartner in many different ways High Volunteer Programs Matching Grants Joint Ventures Pro Bono Cause Marketing Cause Branding Low High Investment ($, people, resources) Community Grants Low Sponsorship Complexity
- 11. Partnerships: one sizedoes not fit all High Low High Investment Low Complexity
- 12. 5 steps tocreate awesome partnerships 1. Seek mission and values alignment 2. Leverage complementary assets 3. Design right partnership architecture 4. Hold each other accountable 5. Measure and communicate accomplishments
- 13.
- 14. Luna & BreastCancer Foundation make sense
- 15. KFC & JuvenileDiabetes Research Foundation do not
- 16.
- 17. Crowdfunding partnerships arewin-win-win
- 18. Coalitions harness attentionand resources
- 19.
- 20. Build a relationship(ladder of engagement)
- 21. Leverage digital engagement Whereare you active online? How can you get your supporters engaged? A few ideas • #GivingTuesday Twitter blast • Random Acts of Kindness Facebook campaign • Inspirational generosity pins on Pinterest • Kind deeds caught in the act on Instagram • Messages of hope and generosity on YouTube
- 22. Add incentives todrive giving Do you have a corporate sponsor that could provide matching funds for 1 day?
- 23.
- 24. Show the progressto keep up momentum
- 25. Cultivate a conversation,spark action
- 26.
- 27. Say ‘Thank you’and show impact On behalf of everyone here at Phoenix House, we thank our friends and supporters for taking the time to acknowledge our clients’ progress and determination. As one of our clients put it, it was comforting to discover that “even people who we don’t know want us to do well.”
- 28. Thanks for nothing? •Study: 2 million donors to 50 nonprofits around the world. • 70% of the nonprofits didn’t send a follow-up email within one month. • 37% did not send a thank you email. eCampaigning Review Study http://www.advocacyonline.net/ecr09
- 29. 4 parts ofa good thank-you The Gold Standard 1. 2. 3. 4. Personal Tangible Emotional About the donor, not you! …and it’s done FAST I received hand-drawn thank you cards from the kids I bought a classroom microphone for. About 40 letters, most with drawings -sweet, funny, heartfelt, real. They also pointed me to where on the web I can hear their recording of "Hot Cross Buns," made with "my" microphone. --Jeff Brooks, TrueSense
- 30. Celebrate impact witha powerful story Go watch this video!!! http://www.adaymadebetter.com/
- 31. It’s about relationships,collaboration and execution.
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- 33. MYCHARITYCONNECTS Educational and trainingopportunities through MyCharityConnects www.mycharityconnects.org
- 34. UPCOMING WEBINARS Tuesday, November12 @ 2pm Building a successful online campaign for #GivingTuesdayCa Simren Deogun, Senior Account Manager, Stephen Thomas www.mycharityconnects.org/webinars
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