Our Work - TechShastra

TechShastra Pvt. Ltd.
Mobile
Solutions
Voice
Solutions
Social
Media
Web

Who are we?
TechShastra is a new-age software & digital marketing company that provides
customized software solutions, e-Commerce, mobile solutions and social media
marketing for branding and engagement
We bring expertise across a vast array of digital services including Mobile Solutions,
Voice (IVRS) solutions, Creative Solutions and Media solutions - Web & Social Media

About Us
 Advance level partners of IBM for development of software applications on
open
source technologies
 Development partners of BlackBerry TM (RIM) to develop state-of-art
applications on
Blackberry
 Mobile VAS partners of six sigma company like Bharti Telecom (Airtel)
 Mobility partner for HDFC Bank
 Proven track record with Customers like Unilever, ETA Group, Real Media Zee
Network
and Network18 in India
We are…

Our Work
Over the years, we’ve done some fabulous work for our clients!
Here’s a sneak peek…

Surf Excel
We launched the ‘Back to School’ initiative that encourages parents to teach
the value of sacrifice & empathy. For every person who likes the Facebook
page, Surf Excel donated INR 11/- worth of life goods to kids from the NGOs
The campaign has been shortlisted for the Facebook Studio Awards 2011
1 Million+ Fans added on Facebook!

Elle 18
Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – Social
Bakers, Feb 2013
7.2 Million+ Fans till date!

Media Buying
• Accelerated growth through Paid Media on Facebook & Google networks
• On an average our clients invest Rs. 6-10 Lacs/month for aggregating Likes
and increasing engagement
• Our USP – Better ROI & dedicated talented resources for account
management
• Key Clientele:
• and others!

Pre-call AdvertisingPre – Call Advertising
A unique pioneering solution allows Pre-Video play on Call
Benefits:
 Reach
 Frequency of Message
 Geo Targeted
 Build Brand Relevance & Saliency
 Top of Mind recall for brand

Red Label
Red Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar
& Sonakshi Sinha. Consumers had to call a number & record a message to
convince Sonakshi that ‘Red Label Tea is Tasty & Healthy’
Over 2.5 million calls received
Close to 100,000 call volume handled per day.

Wheel Smart Shrimati
Wheel Smart Shrimati IVRS to encourage participation from rural areas.
People can simply call to take the qualifier tests & get instant score cards
Activity is on for 3 years in a row now
37% participation through the IVRS - 3 Lac women from across India.

Pepsi My Can My Way Contest
Pepsi My Can My Way Contest
4 popular celebs caught in tricky situations asked users for suggestions.
People could call & suggest whacky solutions.
350,000 in 4 weeks

Pepsi – The Game
The first Indian campaign to integrate advertising & gaming to create an
interactive action-packed game for consumers where users had to call or
SMS to play
5 Million game-plays!
105,000+ Gratifications

AXE Wake Up Service
In the Indian fantasy, getting the girl’s mobile number is the first base! Axe
gave consumers an opportunity to engage in this reality with the mating
game – Numberitis
User calls & chats with AXE Angels, who offered free services of wake-up
calls every morning, for a week!
4 Million Unique Calls I 7 Million Total Participation

Pepsodent - Pappu & Pappa
An infotainment IVRS to connected kids to their favorite actor – Shah Rukh
Khan, who told ‘em a story & encouraged them to brush twice a day. Parents
could set an alarm for SRK to call & remind the kids to brush their teeth!
13,57,040 Total Calls

Maggi
IVRS & SMS based contest encouraging consumers to guess the new surprise
taste of Maggi!
Over 250,000 Guesses received over 2 months

AXE
• An innovative application that brings together
cricket & the Axe Angels in one heady mix to
launch Axe’s new variant - Googly!
• Key Features:
 Googly Live - Live cricket scorecard for World
Cup & IPL
 Axe Assistant
 Axe To Do List
 Axe Downloads
 Axe Cricket Game
Result
• 1 MILLION Downloads and still going
strong!

An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level of
brand recall, brand engagement and consumer gratification, through a smart mobile application.
Launched with Supaslick the next Campaign
Features:
 Axe Slot Machine Game
 Axe Fun Photo
 Axe Chat
 Axe Video Gallery
 Axe Photo Gallery
 Axe Mobile Themes
 Axe Alarm
 Axe Facebook Integration

TRESemme
Android Tab App for Tresemme to launch its new variants. Highlights of the app:
• Brand Information
• Products Showcase with Pricing Annexure
• Sales Tracker
• A Product Based Game
• Adverts & Videos Showcase

CLOSE UP
Augmented Reality app to launch the
new Close Up Fire Freeze and drive
home the promise of fresh breath
confidence.
Features:
 Augmented Reality
 FB Chat
 Multi-level Mobile Game
Result:
78,000 Downloads in 4 Weeks

PONDS
An interactive application that provides
users with customized consultation about
their skin and their sunspot index
App also suggested personalized regime &
lifestyle & diet suggestions.
Deployed in Mobile Units which
conducted the Ponds Beauty Class
across 32 cities.
Thousands of College Girls across India
connected with the Ponds Beauty
Class.

HDFC
Created a communication channel between the bank & its 12 million consumers
•Better Platform and Technology over the Previous Partners
•Effective demonstration of Support and Managed services.
•25% Savings for the services offered as compared with the previous partner

Retail is BOOMING
30%
1%
10%
5%
Weekday Negligible
Weekend Too many
FootfallsBut FRAGMENTING too
More Stores mean Less
Customers/Store
QUOPN

But… Retail has a few problems…
MARKETING
Getting more & more
EXPENSIVE
Traditional means NOT
ENOUGH
QUOPN

What your Brand needs is - ‘Loyalty Friendly’
Mobile Coupon Campaigns
LOYALTY
Mobile App
Loyalty Cards
Multi-brand
Transaction Tracking
QUOPN

 Counter-top/Handheld Ops
 Smartcard/MSR based Loyalty
 Re-chargeable Battery Ops
 GPRS for Real-time Ops
PROVIDING
 Multi-brand Campaigns
 In-store redemptions
 Multi-store solution
 Real-time Tracking
ENABLES
QUOPN - Intelligent PoS + Online Service

Quopn is a simple & compact PoS
terminal
[Fits anywhere + Re-chargeable]
QUOPN

Cloud-hosted & Online
Redemption of
[SMS Tokens & WAP Coupons]
QUOPN

With Loyalty Tracking & Rich
Analytics
[Mobile Number/App/MSR/Smartcards]
QUOPN

Fulfillment Analyse & Optimise
RELAY
REDEEMRECONCILE
RELEASE
RETRIEVE
REDESIGN
Communication &
Delivery
Quopn Campaign Process
Retailer
communicates
coupon to
potential
customers
Potential
customers
learn about
and/or find
coupon and
acquire it
Customers
present
coupon to
retailer
Retailer
verifies
coupon and
customer
receives
discount
Retailer
conducts back-
end
accounting
processes
Retailer
conducts ROI
analysis to
inform future
campaigns
QUOPN Campaign Process

Quopn
STEP2
Customers PRINT Quopn page
OR
Customer RECEIVE SMS
Quopn
STEP3
Customer PRESENT Quopn for
REDEMPTION @ STORE
Quopn POS prints RECEIPT
STEP4
Quopn TRACKS Customer
Quopn ANALYTICS generated
CREATE a web Page
Load QUOPN Creative
COLLECT Customer Mobile Number
STEP1
QUOPN ON FACEBOOK

How do you run a Loyalty Program
REGISTRATION & PROMOTION
•Branded m-card creation
within minutes
•Mobile no. tagging
•Immediate broadcast
to customers
•Create new or import
from existing database
EARN & REDEEM POINTS
•Instantly earn & redeem
points
•Integrate partner network
•Track points all the time
MOBILE COUPONS
•Link to loyalty points
•Time bound coupons
•Self service web
interface
•Create, Broadcast,
Track
MOBILE ADVERTISING
•SMS / IVR / Mobile
•Facebook
•Web / Partner Sites
REPORTS & ANALYSIS
•View coupons redeemed
report
•View campaign wise
reports
•Plan next campaign
based on loyalty points
•Archive campaigns
A platform that connects your coupons, discount, advertising to your loyalty program enabling you to
plan and engage with customers better and remain connected
RECONNECT
THE CYCLE

 Launched in India by Hindustan Unilever Limited, Comfort is a fabric
conditioner that ensures your clothes get the care they deserve.
 As it is one of niche category, Brand & Product Awareness has been
the centre focus for COMFORT FABRIC CONDITIONER
 Target: Female 25 +
 Key Focus: Sampling of Comfort Fabric Conditioner, Induce Trials &
Repeat purchase of the 1st time consumers
Case studies:

QUOPN for Comfort Fabric Conditioner
 Over 5,000 QUOPNS issued in a span
of 20 days & still counting
 1200+ COMFORT QUOPN
redemption, with over 40% success
ratio
 Brand has the detailed info of their
TG & their buying behavior
Launched a pilot Mobile Coupon activity on
Comfort Face Book targeting 2 cities Mumbai &
Delhi. Users need to fed in their names &
mobile no.s to redeem the quopn

QUOPN for Tresemmé
Over 5,000 QUOPNS issued in a span of 2 months & still counting
500 + TRESemme Shampoos & Conditioners QUOPN redeemed
Brand has the detailed info of their TG & their buying behavior
Activity Phase II to get started in 7 cities across India

• Partnering with all major telecom
operators across India, covering 80%
of subscribers
• Dedicated shortcode 544555 for
marketing activities and promotions
• Integration of location based
services across major telecom
operators
• Co-branding opportunities : bundling
of mobile talk-time with brand
campaigns
• Brand promotions to telecom
subscribers
Our Telecom Partnerships

www.techshastra.com
contact@techshastra.com

Our Work - TechShastra

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