The document discusses several new marketing trends:
1) Food design is the science of creating optimal conditions to produce healthy, good food and responds to today's consumers who want to be satisfied through their five senses.
2) Inbound marketing is a coordinated online technical system that was created to respond to changes in consumer behavior.
3) Product placement is an advertising technique originated in the US in the 1930s involving placing brands in movies, TV shows and films to make them more attractive to consumers.
4) Happiness marketing aims to get loyal, profitable customer relationships by focusing on customer satisfaction and happiness rather than single transactions. It produces a positive life perspective.