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Textual analysis 2
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- 2. Local Newspaper- Leicester Mercury Masthead Display Advertisement Headline Byline LeadParagraph Main Photo Secondary Lead Story
- 3. Leicester Mercury Analysis TheLeicester Mercury uses plenty typical conventions of a newspaper. Firstly, the masthead appears at the top of the page. The positioning is stereotypical of a newspaper masthead, also the font used is very sophisticated and royal like. It is common for local newspapers to display advertisements, as they are wanting to attract people in to engaging with the advertisement. In this case they have used a bright red strip to show the advertisement which is very eye catching as the rest of the front cover is the stereotypical black and white colour scheme. The headline is in bold, black font. Which is common in a newspaper, it is also the biggest thing on the page making it the most eye catching and engaging convention on the page. The lead paragraph is a vital convention used in a newspaper, as this is the short piece that draws the reader in at first. For example, the reader may choose not to read the article if the first initial paragraph is not interesting or appealing. The main photo takes up a lot of space on the page, this is another vital convention as a photo is appealing for some audiences, as they may prefer visuals to attract them. So the photo has to be relevant to the subject and appealing to the audience.
- 4. Local Newspaper- Northamptonshire Masthead Display Advertisement Headline Sub Heading MainPhoto Display Advertisement Price and Date Information
- 5. Northamptonshire Analysis The Telegraphis a local newspaper for the Northamptonshire region. So you would expect to find news and updates on what is happening within the region. For example the main story is a incident that happened within Northamptonshire. The headline is placed to the left of the page and is in white bold font with a black background to magnify the writing. It is the one of the biggest fonts on the page. The sub heading is also placed below the headline where it is usually stereotypically placed in which it is a brief summary of the story. Behind all this is the main image which covers the majority of the page; the picture is an inside shot of what has happened. Which goes well with the headline. Above and below of the main story there are advertisements, these are typically placed to attract the readers; they usually have plenty of colour added to them followed by pictures. The price and date of the newspaper is placed in the top right corner out the way which is stereotypical for a newspaper. The size of the font is also very small as they are showing this is not the reason why you should buy the newspaper, as they want the front story to attract you.
- 6. Local Newspaper- Northamptonshire Title Page numbersand stories Genre Sections Main news Advertisement Lead Story Main contents page image.
- 7. Northamptonshire Contents Analysis This isa well laid out contents page and is clear to understand for the reader. The title is positioned in the top left corner clear for the reader to see and is in bold black font. Each genre is sectioned in the content block by using different colours, so it is clear for the reader if they just want to read the sport section they can clearly find the colour and go straight to it. They have the typical order of title then page number with enough space between them to make it easier for the reader. The newspaper have used bigger font and pictures for certain stories, they have done this to attract the reader to their more popular stories. So using bolder font for the title and a picture is what will attract the audience. A common convention used in newspaper are advertisements used throughout the newspaper, the reason for this is that the reader will want to take part in the competition or it may relate to their lifestyle. For example in this contents page it’s an estate agent, so maybe it will relate to people who are thinking of selling their house or even checking how much its worth. There is a lead story on the contents page, it makes itself well seen as the title font is large and bold making it clear to the reader.
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- 9. Corby Analysis The mastheadin this newspaper is basic, bold and in your face; it is placed in the top left corner which is a stereotypical position for a masthead. The headline is very similar in font and all in capital letters. This stands out above every other piece of writing on the page, as this is what will attract the audience. The lead paragraph will always be in bold in a newspaper as this is a stereotypical convention and is used to summarise what you are about to read. For it to be successful it needs to be interesting and make the reader to want to read more. One thing which is different about this newspaper is they have multiple stories on the front page, the typical newspaper would only have one and then a sub story. Usually your high street, gossip mag will have multiple stories crammed in to one front cover. The price and date information is kept away in the top right corner, normally this is in really small font and not very noticeable. Whereas in this magazine I think they are advertising the price as it is so cheap; for example they use the word ‘only’ to signify how cheap it is. The main photo is very subtle and gives off a positive vibe, this is due to the main story being a happy one. Newspaper lack a lot of colour and this one shows as the only colour is the photos and the display advertisement. The colour added to the display advertisement is intended to draw the reader in and this could be a reason why the audience would buy the newspaper to win what is being advertised.
- 10. Local Newspaper- Corby Thisis a very unusual contents page. As it has none of the typical conventions used in a contents page. This has many lead stories which don’t overpower one another as all the title sizes are of a similar size. It also has plenty of information in the bottom corner, including healthcare numbers in case of emergency.
- 11. Summary The things Ifound when completing my textual analysis. Is that newspaper tent to use images that are either really negative or really positive dependant on the story, there is no in between. Another thing I discovered is the lack of colour on pages, the only time they used colour if it’s a photo or if they are promoting an advertisement; a thing I found with advertisement's is that they are usually promoting small local businesses, especially in a local newspaper. The stories are usually related to the region, as it’s the local people who buy it so they need to use news that’s relatable to their life or the place they live. Title font’s tend to be bold and the colour back this works well with the white/grey background of a magazine as it amplifies the colour black. Each newspaper has a different narrative, for example the Telegraph paint Corby out in a negative way by including crimes and violence going on in Corby. Whereas the Corby newspaper shows Corby in a positive way by showing us what people are doing for their community. For example the front story is about a man who won an award for his care in youth working. All of this is called a narrative, and the editor of each magazine can manipulate stories to show positive and negative affects of Corby. This all links with representation as it can convey people of Corby in a positive or negative way.