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Textual analysis music magazines
- 1. MAGAZINE TEXTUAL ANALYSIS By Liam Attridge
- 2. Q MAGAZINE • Circulation – 64,596 • Readership – 369,000 • “Mission - “Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now. Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read. ”” • “Chris is 29 years old and lives in Leeds. Music is more important to him than anything else. It’s at the centre of his social life. It soundtracks all the best moments in his life. It’s his identity, his social currency and his world. Chris lives for gigs, festivals, and those electrifying moments of togetherness that only music can provide. He is the one who sorts out gig tickets for his friends, turns them on to new bands and sets up the big festival weekend. His tastes are “mainstream eclectic” – the big stadium acts like Muse or Noel Gallagher mixed with the best of genres spanning rock and electronica, plus the finest discoveries from music’s past. Chris works in a professional job and finally has the money and time to indulge his music habit to the full. He lives with a partner (no kids yet) who is similarly music- mad. He is “discovering quality” in all areas, from sound systems to deluxe reissues to cars, travel and clothes. Chris loves technology – he was first with the iPod, iPhone, iPad and now streaming music services. He downloads music but still prefers to own CDs. And he spends more on music than anything else: a big -ticket gig every week or so, six albums a month plus a Spotify subscription and countless on-the-go downloads.”
- 3. Q MAGAZINE PUBLISHER– BAUER MEDIA • The publisher of Q magazine is Bauer Media, a publishing company that has produced magazines such as Empire, FHM, Closer, as well as Q. • ―Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formally called Heinrich Bauer Verlag KG, appreciated to HBV and usually shortened to H. Bauer. • Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week‖
- 4. Q MAGAZINE –JANUARY 2012 – FRONT COVER • The colours in the background of this magazine reflect a graffiti style and the coverline also reflects this style. The coverline could also look like an autograph and that would give the magazine a personalised feel. • Layering has been used to attract more attention to the logo of the magazine, with Chris Martins arm manipulating the Q. This means that the magazine will be more eye- catching amongst competitors, as not many other competitors manipulate their logo. • The layout as a whole is really cramped, there is next to no open space and this could be hinting at a magazine that is cramped with information. • The main coverlines font also seems as though Chris Martin himself has wrote it, mirroring an autograph.
- 5. Q MAGAZINE –JANUARY 2012 - COVERLINES • This image of the front cover shows the coverlines. The headings of the coverlines appear to be in a Broadway font, with the numbers ―50‖ and ―12‖ especially looking at that way, which hints towards the scale of the magazine being possibly on the same scale as a ―Broadway show‖ (obviously in the equivalent of a magazine) • The colours used reflect an upbeat personality and remind you of happiness, this is relevant since this issue in particular is going over all of the good times in 2011 in terms of the music industry. • The positioning of these coverlines is in the bottom right of the page, this means they are not detracting from the main image or the main coverline whilst still being relevant to the whole pictures design.
- 6. Q MAGAZINE –JANUARY 2012 – MAIN IMAGE • The main image in this magazines front cover is of Coldplay’s Chris Martin. • It is positioned central to the rest of the magazine, whilst steering clear of all of the coverlines. • As I mentioned earlier, his hand is positioned so it goes through the hole in the Q, almost giving off a 3-D feel and to some extent making it seem real. • The position he is in is heavily related to music and dancing, and gives off a very happy and cheerful vibe, this in turn relates to the theme of the magazine (looking back at everything successful in 2011). His choices of clothing also represent being relaxed and calm, and perhaps suggests the tone of the magazine is also reminds me of street dancing, which would also match up to the pose.
- 7. Q MAGAZINE –JANUARY 2012 – FRONT COVER – COMPOSITION AND FRAMING • This image is a long shot, which allows some establishment of the background and also showcases his full body language. • The image is not cropped but has been digitally manipulated to go through the logo of Q, I will mention about this in more detail in other parts of the PowerPoint. • The background is of graffiti, which is very stereotypical of the street dance scene which is what Q Magazine appear to be going for here. • The main image catches my eye first, and rightfully so as he is essentially the protagonist of this magazine. He is in the centre of the page and should be noticed first.
- 8. Q MAGAZINE –JANUARY 2012 - LOGO • The logo is very staple to Q magazine, it is positioned in the top left of the page and this has become a convention for this magazine. It’s position has never been moved and to switch things up they make the main image manipulate the logo. • The logo also has a staple red and white colouring, this is incredible eye-catching and can relate to the genre of rock. • They have also gone for a one-letter title, which stands for the person who produces the magazine. • The fact his arm is going through the logo could show some attachment to the magazine and the retrospective company, perhaps he trusts them or they are his favourite music magazine?
- 9. Q MAGAZINE –JANUARY 2012 – FRONT COVER THEORIES • The front cover could have multiple theories applied to it. • Blumler and Katz’s Uses and Gratifications theory (1974) is relevant to this music magazine because the magazine would be used for escape. The magazine would allow the target readers to forget about their daily troubles and the daily routine and be occupied by something that they in particular take an avid interest in. • Maslow’s Hierarchy of Needs theory (1954) could be applied to this front cover because they would want to know about the ―best 50 albums of the year‖ so that they can still be a part of their social group. They want to check out what Q magazine feels is the best albums of the year do that they can continue to fit in with what everybody else in their group is doing.
- 10. Q MAGAZINE –JANUARY 2012 – FRONT COVER – OVERALL OPINION • This is a fairly good front cover, however I feel it is too cramped. In-between the main image, coverlines, logo and the main coverline, there is very little space for your eyes to rest. • I also feel the background is a little too busy, most of the modern music magazines have a plain white background or just a block colour background. This front cover has gone for a full on graffiti front cover with too many colours and too many patterns and it just hurts to look at. • The positioning of the main image is good though, he is positioned to be the centre of attention and is easily the first thing you notice, I feel the way he is dressed and the post he is in also compliments the background. • The main coverline is interesting as well, along with ―2011 reviewed‖ as both of these look like they are hand written and is an interesting touch to the magazine. • Other than that I would say this magazine is pretty staple of other Q magazines. • If I was to take anything from this magazine, it would be the positioning of the coverlines as they are not interfering with the magazine.
- 11. Q MAGAZINE –JANUARY 2012 – CONTENTS PAGE • This is the contents page; it continues to display the house style that was represented on the front page via the logo. • The ―Q CONTENTS‖ at the top reflects the same pattern that the logo introduced on the previous page and I would hazard a guess that it is the staple of every issue of their magazine. • The red, white and black used are very common for magazines that cover the rock genre (regardless of if they cover other genres as well or not) and have been proven to be successful time and time again. It gives the magazine an upper class look.
- 12. Q MAGAZINE –JANUARY 2012 – CONTENTS PAGE – LAYOUT AND DESIGN • As you can see, if we were to apply the rule of thirds to this image, it would be highly successful. Her nose is aligned with the top horizontal bar, and the second vertical bar goes straight through her nose. This means our eyes would focus on her first. • The rule of thirds provides insight into their layout, with the listings appearing on the left third entirely, almost in line in fact and the images appear across the other two pages. • The bottom vertical line almost lines up with the top of the 96 box as well, and the ―ISSUE 306‖ circle is directly in the centre of the top middle box. This all points to a well arranged context page that is aesthetically pleasing. • The conventional reading path in the western culture is top left to bottom right, meaning we would notice all of the features and the main story before the two smaller stories at the bottom. This makes perfect sense and shows the company has put a lot of thought into their contents page. • The images on the page are nicely placed, with each one getting it’s own amount of unique space and nothing feels cramped. • The fonts used are very simplistic and minimalistic and they come across as quite modern. This can be backed up by the white background and the amount of space on this page.
- 13. Q MAGAZINE –JANUARY 2012 – CONTENTS IMAGES • As you can see, the images used (especially those that have a page reference) follow a house style. • They are all typical ―modern‖, simple shapes (i.e. squares, rectangles) and continues to reflect the upper-class vibe reflected by the magazine. • The page numbers are all presented in the bottom left hand corner of the images, and follow the red and white pattern of the magazine. The main image (of Florence from Florence + The Machine)’s page number obscures none of the image, perhaps to stamp its superiority towards the other images. • The issue number is also positioned near the main image, and disobeys the house style by having a circle layered behind it. • The pose behind the main image is very closed, she does not look comfortable, but this may point towards the interview/story revealing things that had never been revealed before, or something across those lines.
- 14. Q MAGAZINE –JANUARY 2012 – CONTENTS PAGE – COMPOSITION AND FRAMING • The main image looks like it has been digitally manipulated and cropped to fit the box, much like most of the other images on this page as well. It helps to create a clean atmosphere that is pleasant to look at. • The main image is also a medium shot which allows us to see some kind of facial expression as well as her body language (which I have spoken about earlier in this PowerPoint). • My eyes moved as I said they would earlier on in this PowerPoint, from top left to bottom right, this is the normal way of us reading due to our western culture and if we were forced to read another way in a magazine it would feel unusual/unpleasant.
- 15. Q MAGAZINE –JANUARY 2012 – CONTENTS LISTINGS • The contents pages listings follow the typical style of the magazine with the red square and the page number in white inside of it. The black text also appears to be one of the many staples of the magazine. • The listings also seem to rely on capitalisation as a way of drawing attention to them and making sure the audience knows all of the content inside of the magazine so they can be sure they are making the right purchase. • The main headline ―THE BEST THING I’VE HEARD ALL YEAR‖ is naturally bigger than the rest of the headlines in the contents page as that is the main feature and what the magazine publisher hopes will persuade the target audience to pick up and purchase the magazine.
- 16. Q MAGAZINE –JANUARY 2012 – CONTENTS HEADING • Q magazine has a lot of empty space at the top of the magazine. This in turn reflects the modern feel of the magazine, as the popular view of ―modern‖ reflects minimalism. • White is the prominent colour of this magazine as well, again reflecting the modern feel and upper class feel this magazine tries to proclaim to it’s intended audience.
- 17. Q MAGAZINE –JANUARY 2012 – CONTENTS PAGE THEORIES • Some readers may find the musician featured on the contents page (hinting towards the content featured on page 96) attractive and alluring due to her tight clothing, her position on the page and the Photoshop applied to her image, these features are all summarsied under Mulvey’s Male Gaze (1975). • Branston and Stafford’s Stereotyping theory (2010) could be applied to this front cover, based on the image in the top right of slide 9 (showing the 3 ―rockers‖). The stereotypical rocker would be found on the right of that image, with the long hair and the facial hair, the black clothing. It gives off a very un-kept look. • The hierarchy of needs could also be featured here as the readers would want to keep up on all of the latest information such as ―the faces of 2012‖ so they can share this information with, keep on top of and be a big part of their respective social groups.
- 18. Q MAGAZINE –JANUARY 2012 – CONTENTS – OVERALL OPINION • This is a nice contents page; it is very spacious whilst still providing a lot of information as to what will be available for you to read in the magazine. • I like the idea that the images are wrapped around squares, this is innovative and is something rarely seen in magazines. It makes the magazine look clean and aesthetically pleasing whilst still keeping the modern feel I personally think it is going for. • The images used are all relevant and there is not too many images, I would say there is just the right amount with the text portioned off to one side of the page whilst still not feeling completely irrelevant. • If I was to take anything from this contents page, it would be the clean and simple look of it as I feel that works really well.
- 19. Q MAGAZINE –JANUARY 2012 – DOUBLE-PAGE SPREAD • The first thing I noticed about this double page spread showcasing a review of a ―The Maccabees‖ gig, was the fact that yet again it replicates the magazines house style. The Q logo is still evident in the top left of the image, and the red, white and black are still being prominently used throughout the double- page spread. • The start of this double page spreads text is a larger letter of the letter ―I‖. This is known as a drop-cap and is commonly featured in novels and other forms of literature. It suggests that Q’s target readers are knowledgeable and Q would have expected them to have read books before.
- 20. Q MAGAZINE –JANUARY 2012 – DOUBLE PAGE SPREAD IMAGES • The images featured in this double page spread appear to be from live gigs and could suggest the nature of the content from the get-go. Gigs are general seen as an ―anything goes‖ environment and the text could follow a similar pattern. • It also allows the audience to envisage what the band(s) featured are really like and Q magazine has chosen to represent their true personality in this double page spread. • Q magazine has also chosen to feature a large number of images, although most of them were fairly small. This maintains an accurate text to image ratio whilst not making the target audience feel smothered in one or the other.
- 21. Q MAGAZINE –JANUARY 2012 – DOUBLE PAGE SPREAD WRITING STYLE • The first things you notice from this double-page spread article is the pull quote (featuring one of the band members opinions about going on tour) and the ―your say‖ where one of the readers gets to voice their opinion on the topic featured. • One of these features is incredibly common (the pull quote) whereas one is a lot more uncommon (―Your Say‖), and it allows the audience to feel a lot more involved with the magazine as it is proof that when they write in to Q magazine their view actually gets read and has the possibility of featuring in the magazine.
- 22. Q MAGAZINE –JANUARY 2012 – DOUBLE PAGE SPREAD WRITING STYLE • The writing style of Q magazine is not simplistic but it is not overly complicated, it is for the common person who has some knowledge and intelligence about the topic at had. • Q magazine uses some technical lexis, allowing for a much more in-depth article whilst not keeping people that might not know too much about the topic frozen out, they are clever in how they write. • Their target reader is a 29-year-old man from Leeds, who’s life is music. This would back up my point about them using technical lexis, as if somebodies life is music you would expect them to know about the trends surrounding music as well as the current gigs, the current bands, and the current interests in music. • Q music still includes slang and swear words. However, only in quotes. This means that the register is not heavily dropped since it is a quote and the standard of the magazine is not affected. • Q magazine also states that the target reader is up to date on the technological side of life, which is why the ―Your Say‖ fe ature would be such a success, the target reader would know how to get in touch with the magazine in a variety of ways and be able to get his opinion across easily and simply.
- 23. Q MAGAZINE –JANUARY 2012 – DOUBLE PAGE SPREAD -THEORY • Media theorist Ien Ang (1991) stated that profiles he called ―imaginary entities‖ are when researchers build up a profile of the average readership so that they can write in their magazine as though they are targeting that particular age group. This can be seen across all magazines. • As always Blumler and Katz’s Uses and Gratifications theory (1974) can be applied here, as a magazines primary purpose is to entertain the audience and allow them to escape from the daily routine. • Hyperdermic Needle theory (1940’s) can also be applied to this double page spread. The company could be injecting their own opinion into the spread and the target audience might not realise it and form an opinion that is not completely true and that Q Magazine has crafted. It creates an opinion on their new album that we are designed to accept as they are trying to convince us to go out and purchase the product.
- 24. Q MAGAZINE –JANUARY 2012 – DOUBLE PAGE SPREAD – OVERALL OPINION • However, I feel the text to image ratio may be slightly too much in favour of the images and some people may feel a bit overwhelmed at the sheer amount of images on the screen. In fairness though the images are of good quality and are all relevant to the topic at hand. • The text may also be too small as well, this is a problem that would not have occurred if the text to image ratio as not so one sided. People with poorer eyesight might not be able to read and • Overall, I would say this is a good double therefore, enjoy this article. page spread, I feel the idea of bringing in their target audiences opinions is very • If I was to take anything from this double innovative and is not used enough in page spread it would have to be the ―Your modern magazines, especially music Say‖ feature as I feel that is very different magazines were stereotypes and people’s and innovative. opinion’s should be rife.
- 25. NME – AUGUST2011 • Circulation – 23,924 • Readership - 289,000 • Mission – ―To Provide up to date and new information, reviews and listings of the best new music” • Their slogan is "first for music news” • The NME audience have a strong relationship with NME and completely trust the brand: • - “I can trust it” • - “Its full of facts that we should all know but don’t BUT we do now thanks to NME” • -“Honest no-holds barred reviews” • • NME audience feel a real affinity with the journalists “The writers seem to really understand what is important to me” (index 159) The NME audience are very influential in their social circles and are twice as likely as the average to be the first amongst thei r friends to know what is going on. Not surprisingly the NME audience are completely obsessed by music. Reader research has demonstrated that they rely on the editor ial and the ads to keep them up to date with new music. This knowledge then makes them the authority in music in their peer group. NME readers are influential's when it comes to mobile phones. They are 3 times as likely to convince friends and family about what mobiles to buy
- 26. IPC ADVERTISING • The publisher of NME is IPC Advertising. • ―IPC Media (formerly International Publishing Corporation), a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United kingdom, with a large portfolio selling over 350 million copies each yeah.‖ • This company is known for publishing magazines such as Now, Look, Country Life and obviously NME. • The British magazine publishing industry in the mid-1950s was dominated by a handful of companies, principally the Associated Newspapers (founded by Lord Harmsworth in 1890), Odhams Press LTD, George Newnes Publishers, C. Arthur Pearson, and the Hulton Press, which fought each other for market share in a highly competitive marketplace.
- 27. NME – AUGUST2011 - COLOUR • The colours used in this magazine change frequently (from issue to issue). In this issue they have focused on the colours red, yellow and a calmer blue. • The red and the yellow are a direct contrast to each other and are commonly used in rock magazines; they are a safe option that is known to work. • The red and yellow also match the logos of the Reading and Leeds festivals, which is presumably one of the features in the magazine. • The background is very calm and juxtaposes the other colours featured on the page (the red and yellow). • The rest of the magazine attempts to impersonate a newspaper and has large serif headline and smaller black body text, much like broadsheet newspapers.
- 28. NME – AUGUST2011 – LAYOUT AND DESIGN • The layout of the body of this newspaper is very much reminiscent of broadsheet newspapers like I stated earlier. The serif headline is positioned to the top left of the page in a very bold style, with a sub-headline and then the body text. • The text in this double page spread is in a column style, again replicating what newspapers do. It allows for more stories/text to be crammed into the page. • The theme of red and yellow still carries over to this page but is a lot more minimalist, with the main focuses of this page being the writing and the images of the band featured. • Red text is highlighted when it is important and the double page spread kicks off with a big red letter, it looks very typical of rock magazines in its colour palette. • If we were to apply rule of thirds to the front cover, you can clearly see that all of the coverlines are positioned in particular sections, with the majority of them appearing in the first third. • The main image (of Muse frontman Matt Bellamy) is positioned to conform to the rule of thirds as well, with his eyes matching the top horizontal line and the important features of facial expression lining up into the second vertical line. • You can clearly see that everything has been carefully positioned and well thought out.
- 29. NME – AUGUST2011 - IMAGES • The main images here are mainly showcasing the band Muse, as they are the band being featured in the magazine, so naturally they would appear in the front cover and a double page spread. • The main images are also said to reflect the target reader, if this is the case then NME’s target reader would be middle aged men, I feel this could be slightly appropriate and could point towards the more mature style of presenting information (like a broadsheet newspaper). • As I have stated above, the images reflect the content, in the double page spread Muse talk about headlining some big upcoming gigs (or upcoming at the time of production) so it would only seem adequate for NME to include images of them performing live.
- 30. NME – AUGUST2011 – POSE, STYLE, HAIR, MAKE-UP • The front cover is shot at a low angle, which makes the man on the front cover appear imposing and powerful. • His expression seems stern, as if he is trying to keep a lot of information to himself that will later be revealed later into the magazine. • The pose seems staged; there is obviously a sense of photo shopping happening to it as well, such as the airbrush tool. • In the second picture he is also from a low angle, this time holding and playing a guitar in a live environment. • This image is a lot more natural than the one above it and he seems much more comfortable and less forced to perform something in this image.
- 31. NME – AUGUST2011 – COMPOSITION AND FRAMING • The front cover utilises a close up so that you can see the full expression on his face. • The background is a plain blue image so that the focus is on the coverlines and the main image as opposed to the background. This is different to the issue of Q I analysed as in that issue the background was very vibrant and distracting, it all seemed too busy. • The first thing you notice about this page is obviously the main image, this image is representing the main story in the magazine and will convince people whether or not to purchase the magazine so it would have to be noticed first, otherwise the magazine company are doing something wrong. • In the other piece, the images are framed around the text, you would notice the images first because they are almost directly in the centre of the page and then go ahead and read the body text. • As I have said before, your eyes naturally move from top left to bottom right in western literature, but this double page spread tries/attempts to steer away from that ideology.
- 32. NME – AUGUST2011 – WRITTEN CODES (HOW WORDS ARE USED) • The main coverline suggests that Muse are headlining this magazine via a double-page spread. The subtitle for the main coverline also suggests that they are performing live soon and may possibly be hinting at an interview (how would they know about it being their most insane shows if they didn’t ask them what they were doing at said shows). • Also it states ―We’re bringing Origin of Symmetry to life‖ which hints that they might be going back to their roots for the show and playing one of their older albums (10 years old in fact) at the retrospective shows. • ―The truth about the next album‖ tells us that during what I presume will be an interview they spill the beans on their newest album (which as of me writing this PowerPoint has been released) and how they are going to produce it. • The smaller coverlines across the left and right of the page tell us the basic content of the magazine. ―V Festival Verdict‖ suggests that their own opinion is rife and that their opinion is not the thoughts of everyone, it is not set in stone.
- 33. NME – AUGUST2011 – WRITTEN CODES (HOW WORDS ARE USED) • ―Alex Turner Goes Rockabilly‖ could be a long shot hint at stating somebody is combining rock and country. Hillbilly is a typical slang term and Rock is obviously a music genre, so combining the two to create ―Rockabilly‖ could be hinting at a new genre he is up taking. • From a distance, the coverline that would stand out most is ―MUSE‖, as this is the headlining band for this magazine issue as I stated earlier. If this was positioned on the shelf however, you probably would see NME and some of Matt Bellamy’s forehead, so they really are relying on the brand name to carry the magazine and create purchases. • Of course if it was positioned differently on the shelf so that you could see the main coverline, then that may persuade people to purchase the magazine.
- 34. NME – AUGUST2011 - LANGUAGE • The main headline would catch peoples attention, it is a line that would make people inquisitive about what is inside the magazine. Also it appears to look like a quote which will make the reader want to find out what context this was said in. • A drop-cap is employed via the letter T and it appears emboldened and is a bright colour. This will give readers a starting point and allow them to begin reading this double page spread. It is also a common feature of literature and backs up the point I stated earlier about NME structuring the writing of their magazine like broadsheet newspaper. • Adjacency pairs are found here as this interview almost appears like a conversation. When the question is asked it seems appropriate for one or more of the band members to respond, and once they have responded it seems appropriate for the interviewer to ask another/a new question for the band to subsequently answer.
- 35. NME – AUGUST2011 - LANGUAGE • The language used obviously expects the reader to have some shared knowledge with the writer of this double page spread about Muse. It mentions albums and song names as though you would have heard them before, understand how they go and understand any relevant jokes about them. It also uses terms such as ―mosh‖ that certain people might not understand if they had not been to gigs or a place that has a similar environment to a gig. • The language is a mixture between sophisticated and slang. Words such as ―hallucination‖ have been used which, depending on the age of the reader, the reader may not have heard of before. However, swear words such as ―shi—loads‖ have been used which give the interview a much more informal feel but also confirm to us that it is an unedited conversation with the band.
- 36. NME – AUGUST2011 – OVERALL OPINION • Overall I would say this magazine is a success, the front cover especially. The front cover uses typical colours associated with the genre (red, yellow, white) whilst creating a major contrast with the blue that makes sure the front cover is eye catching whilst still being aesthetically pleasing. The image does not swamp the page even though it covers a majority of it, and he is looking right at the reader which may make them identify with the front cover. The coverlines are positioned around the drawing (except for the main coverline of course, which needs to be a bigger part of the page than the regular coverlines) and therefore do not detract a lot of information away from the main image and the main coverlines. The title stands out off the page whilst still not taking attention away from what I would call more major aspects of the magazine. • The contents page is not as big of a success as the front cover in my opinion and the colours are a little bland, but they are going for a newspaper-esque feel and if it is constant throughout the whole magazine and other issues of the magazine then I would be more obliged to say it is a good idea. The contents page is very simplistic, with all of the images being either squares of rectangles, and their retrospective pages in the magazine overlaying the bottom right of each. There is a pale blue box of a similar colour to the background of the front cover in the bottom right, which suggests that the background colour could be a staple of this issue of the magazine and would then promote good continuity.
- 37. NME – AUGUST2011 – OVERALL OPINION • The double page spread is nice, the headline makes people want to start reading it and the interview is presumably raw and unedited. The text wraps around the images as they would be what attract the audiences attention and are therefore the biggest part of the page being positioned almost exactly in the middle. There is a small box at the bottom in red that is advertising the gigs that muse would be appearing in and one could say the entire double page spread is trying to sell the gigs to it’s readers and if that is the case then the double page spread was successful as both festivals did very well. • If I was to take anything from the magazine, it would definitely have to be the layout of the front cover, I feel it works really well and looks extremely professional above all else.